Business
Boost Your Profits and Customer Loyalty With These 6 Business Strategies

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Acquiring new customers has always been quite a challenge, and it’s getting more and more expensive and time-consuming in the realities of modern competition. Meanwhile, the main profits for businesses often come from repeat purchases.
While the average customer retention rate across all industries hovers around 75.5%, businesses should strive for higher rates, as studies have shown that repeat customers spend significantly more — often three times as much — compared to one-time shoppers.
In this article, I want to share the key moments to consider when striving to retain and grow the customer base.
Table of Contents
1. Customer experience
Improving customer experience can turn one-time shoppers into loyal patrons, making it one of the most effective strategies for long-term growth. A 1% increase in customer acquisition leads to a 3.3% revenue increase, while a similar growth in customer retention pays off a 7% income growth.
Apple’s customer satisfaction and loyalty have been continuously growing. A brand’s attention to detail extends beyond the products themselves — starting from the packaging and ending with stores and design. For instance, they have a packaging designer who only works on evaluating prototype boxes. It transforms the act of opening an Apple product into a sensory experience, reinforcing the brand’s commitment to design and quality.
Everything that is done by Apple follows the philosophy that “details matter, and it’s worth waiting to get it right.” Thus, they focus on selling an experience rather than just a product.
Related: Understanding CAC: The Cornerstone of Business Economics
2. Personalization
Personalization is all about building stronger connections between customers and businesses, which translates into increased engagement, loyalty, and revenue. McKinsey research proves that 71% of consumers crave personalized interactions with brands, and companies that excel at offering such experiences enjoy 40% higher revenue growth than their competitors.
Spotify’s special playlists are a great example of how companies can use personal data to create new engaging experiences. For instance, their “Blend” playlist combines the listening habits of two users to create a unique mix that reflects the diverse music tastes of two close people.
This feature increased engagement rates and the average time spent in the mobile app. And it’s not just about the personalization itself — it also added an interactive social element to music discovery.
3. Loyalty programs
Effective loyalty programs are another tool for increasing repeat purchases and driving sustainable growth. 81% of consumers are more likely to return to brands that offer loyalty programs, with members spending 12-18% more annually than non-members.
Amazon Prime Day is an annual two-day shopping event for Prime members, featuring great discounts from top brands and small businesses, driving billions of dollars in sales. This event only proves the power of limited-time offers, altogether with the ‘chosen one’ status.
According to Numerator, 98% of attendees knew it was Prime Day before shopping, and just over half (53%) said Prime Day was their main reason for shopping. As a result, independent sellers sold more than 200 million items, mostly from small and medium-sized businesses.
4. Promotions and discounts
Promotions and discounts not only attract new customers but also create a sense of urgency, encouraging repeat purchases. According to RetailMeNot, 80% of consumers are more likely to make their first purchase from a new brand if offered a discount, and 68% are more likely to return after receiving a personalized offer.
Dunkin’ Donuts uses data from its Perks program to offer personalized promotions based on individual purchase history, preferences, location, and even time of day. This strategy pays off: internal data proves that 50% of DD Perks members visit more often when they receive a tailored offer. For example, a customer who regularly buys coffee in the morning might receive a discount on breakfast sandwiches. This level of personalization makes customers feel valued and understood, fostering deeper loyalty.
Related: 4 Questions All Business Owners Need to Answer to Have a Successful Exit Plan
5. After-sales engagement
Proactive after-sales interaction with the client strengthens trust, boosts satisfaction, and significantly increases the likelihood of repeat purchases. A Harvard Business Review study found that businesses that engage with customers post-sale enjoy a 20-40% higher customer retention rate, while 63% of consumers say they’re more likely to buy again from companies that offer the following services.
6. Building a Community
Building a community around your brand fosters emotional connections, drives loyalty, and stimulates repeat purchases by making customers feel valued and involved. According to Sprout Social, 76% of consumers are more likely to buy from a brand they feel connected to, and 72% will make repeat purchases if they’re actively involved in the brand’s community.
LEGO is actively developing its community through the LEGO Ideas platform, where fans can submit their own ideas for the next product and vote for the bets they like. By incorporating UGC into its product development process, the brand has not only engaged its audience but also turned fans into loyal customers eager to purchase products they’ve helped create.

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Business
Uber CEO Wants to Partner With Tesla, Musk on Autonomous Vehicles

During an earnings call last month, Tesla CEO Elon Musk said that the electric vehicle maker would start offering paid rides in June for its full self-driving robotaxi service. Now Uber CEO Dara Khosrowshahi is making it clear that he doesn’t want to compete with Tesla — he wants to partner with the company to offer robotaxi rides through Uber’s ride-hailing platform.
“Listen, no one wants to compete against Tesla or Elon if you can help it,” Khosrowshahi told technology analyst Ben Thompson in an interview published in Thompson’s newsletter Statechery on Thursday. “Their capabilities are pretty extraordinary, but I think the same economic laws apply to them.”
Related: Uber’s CEO Says Human Drivers Have About 10 Years Left Before They Will Be Replaced
Khosrowshahi said that Tesla would benefit by allowing its robotaxis to offer rides through Uber. Instead of riders accessing the robotaxis solely through the Tesla app, they could tap into rides with the self-driving cars through Uber too.
Working with Uber could help maximize Tesla’s profits by expanding its reach. Uber completed an average of 33 million trips per day, according to the company’s latest earnings report.
“That is going to create much, much more revenue,” Khosrowshahi stated. “Ultimately that’ll increase the value of the Tesla so that the residual value of that car improves.”
Khosrowshahi added that if Tesla puts their robotaxis on Uber’s network, the self-driving cars would join 150,000 other Tesla vehicles on Uber today, adding to an established presence.
Uber CEO Dara Khosrowshahi. Jose Sarmento Matos/Bloomberg via Getty Images
This isn’t the first time Khosrowshahi has indicated an interest in partnering with Tesla. In an interview with the Financial Times that aired in October, Khosrowshahi said that he would “love” to bring Tesla’s robotaxis to Uber when the technology was ready. He said that he aimed to collaborate with the autonomous industry, pointing to partnerships announced in late 2024 with Alphabet’s Waymo and Cruise.
Uber already has robotaxis on its app in certain areas through its partnerships, including Phoenix, Arizona, and Austin, Texas. The company put its own dreams of building a self-driving car to the side in 2020 when it sold its autonomous vehicle research division to self-driving startup Aurora.
Khosrowshahi told the Wall Street Journal last month that autonomous vehicles would take over Uber rides in the next 15 to 20 years, putting human Uber drivers out of work.
Khosrowshahi took over Uber in 2017, leading the company to its first annual operating profit in 2023. After reporting a loss of $1.8 billion in 2022, Uber reported an annual profit of $1.1 billion in 2023 and $2.8 billion in 2024.

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Business
Hot Tip: StackSocial Just Dropped the Price of a Babbel Lifetime Subscription

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Being able to communicate across languages is a necessity for business owners who want to expand into international markets, manage a diverse team, or make connections around the world. Free options like Duolingo are available, but they’re free for a reason.
If you want a language learning platform that takes itself seriously, try Babbel. Developed by more than 100 expert linguists, Babbel provides 10,000+ hours of lessons across 14 languages. Plus, the price for a lifetime subscription just dropped. Instead of paying $599, it’s now just $129.99.
What makes Babbel a worthwhile investment?
Whether you’re aiming for fluency to negotiate with international clients or just need essential phrases for business travel, Babbel’s lessons are tailored to practical, real-world scenarios. Topics range from professional conversations and navigating meetings to cultural nuances.
Babbel gives you 14 languages to choose from, including
- French
- Spanish
- German
- Italian
- Russian
- Danish
Business owners don’t have much time to spare, but tight schedules still have room for a few language lessons when they’re only 10 to 15 minutes long.
The app works seamlessly on smartphones, tablets, or desktops, and your progress syncs to your account. Offline access also means your team can make productive use of travel or downtime without requiring Wi-Fi.
Babbel goes beyond traditional learning methods, incorporating speech recognition technology to refine pronunciation and cultural understanding. This helps make sure that users not only learn vocabulary but also communicate authentically, avoiding misunderstandings that can arise in cross-cultural interactions. That’s especially important in high-stakes conversations in the professional sphere. Personalized review sessions reinforce key concepts, making the learning process both efficient and effective.
Use code LEARN40 by February 17 at 11:59 p.m. PT to get a Babbel lifetime subscription for $129.99.
Babbel Language Learning: Lifetime Subscription (All Languages) – $169.99
StackSocial prices subject to change.

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Business
Automate Your Job Search and Get More Interviews for Only $40

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
If you’re trying to move up in your career with a new position, you can get up to three times more job interviews by using LoopCV, the company claims. A lifetime subscription to the Premium Plan is on sale for only $39.
Since you’ll have lifetime access to LoopCV, you can use it to search for jobs throughout your career. It’s connected to more than 30 platforms and job boards, including LinkedIn, Indeed, Monster Jobs, Workable and many more. There is even a LinkedIn Apply extension included.
The monthly allowances are 50 job title searches and 300 emails or applications. You can create a custom email address just for your job searches, label some applications high-priority, and even perform global searches for remote jobs worldwide.
First, create a profile and upload a resume or CV. Then choose your settings, including locations, job titles, and other options. Once LoopCV shows you jobs that fit your criteria, you can apply for them manually or let LoopCV apply for you.
LoopCV allows you to apply automatically to just the jobs you like best, via email or by filling out application forms. When the program applies automatically, it uses your resume or CV. You can literally apply to hundreds of jobs at a time.
LoopCV also provides you with data that can help you improve your odds of getting interviews. It gives you statistics on which resumes/CVs got the most attention, how many companies opened the emails you sent, how many replied, and more. This allows you to A/B test various email and resume/CV versions so you can use the one that works best.
Get a lifetime subscription to the LoopCV Premium Plan while it’s available for just $39.
LoopCV Premium Plan: Lifetime Subscription – $39
StackSocial prices subject to change.

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
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