Business
Income And Net Worth Required To Afford A $10 Million Home

To celebrate the launch of my new book, Millionaire Milestones: Simple Steps To Seven Figures, on May 6, 2025, I thought it’d be fun to explore various millionaire topics leading up to the release.
For most millionaires, owning the nicest house they can afford is a top priority. Given that many of us are still spending more time at home post-pandemic, the intrinsic value of a home has gone up. And for millionaires with kids or a lot of furry friends, a spacious house on a large lot can feel like a necessity.
So in this post, let’s explore a fun question: How much income and net worth do you need to afford a $10 million home?
This topic is particularly interesting to me because I love real estate. When I purchased my current home in Q4 2023, I told myself I’d reached the top of my property ladder and didn’t want to climb higher. But there’s no harm in running the numbers just in case the economy roars back or I get lucky with an investment.
Table of Contents
Minimum Income Necessary To Afford a $10 Million Home
When it comes to buying property responsibly, I like to follow the 30/30/3 home buying rule:
Rule #1: Spend no more than 30% of your gross income on your monthly mortgage payment.
If you’re financing the home, make sure the monthly mortgage doesn’t exceed 30% of your gross income. If you’re paying all cash, you should easily fall below this threshold.
Rule #2: Have at least 30% of the home’s value in cash (20% for the down payment, 10% as a buffer).
For a $10 million house, that means:
- $2 million for a 20% down payment
- $1 million as a cash reserve or liquid investments
This buffer is your safety net in case of job loss, an unexpected expense, or a major home repair.
Rule #3: Spend no more than 3–5 times your gross annual income on the purchase price.
Ideally, you’d earn at least $3.33 million a year to buy a $10 million home responsibly. That’s the 3X rule in action. You might stretch it and buy the home on a $2 million income if you have strong income stability and growth potential,but that’s a calculated risk.
Stretching to 5X your income means you’ll likely feel financially tight for at least the first year. If you go this route, here’s how to survive the most dangerous period after buying a home.
Minimum Net Worth Required To Afford a $10 Million House
After owning multiple homes over the past 22 years, I’ve found the sweet spot for your primary residence as a share of your net worth is no more than 30%. Ideally, it’s closer to 20%.
If you’re shopping for a $10 million home, this likely isn’t your first rodeo. You probably already have significant wealth and other investments. In contrast, the average American has over 70% of their net worth tied up in their primary residence.
A $10 million buyer might be:
- A successful entrepreneur
- A senior executive at a financial institution
- A partner at a top law firm
- A celebrity or professional athlete
- A well-connected or corrupt government official who can trade with insider information
If your house represents more than 30% of your net worth, you’re at greater risk of financial stress during downturns, just like what happened during the 2008 Global Financial Crisis.
If your primary residence represents less than 10% of your net worth, you may be under-living relative to your financial capacity. That could be a sign to spend a little more on yourself or consider giving more away.
Ideal Net Worth Range
To feel financially secure with a $10 million home purchase:
- Minimum net worth: ~$33 million (30% allocation)
- Ideal net worth: ~$50 million (20% allocation)
With a $50 million net worth, you could comfortably pay cash or take on a smaller mortgage. Even if you take on an $8 million mortgage at 6%, your monthly payment would be about $48,000—easily manageable at this level.
Combining Ideal Income and Net Worth
Here’s a quick reference guide to safely buying a $10 million home:
Category | Amount |
---|---|
Minimum Income | $2 million/year |
Recommended Income | $3.33 million/year |
Minimum Net Worth | $16.7 million (at 60%) |
Recommended Net Worth | $33.4 million (at 30%) |
Ideal Net Worth | $50 million (at 20%) |
If you only meet the minimum income requirement, make sure you have at least the recommended net worth. Conversely, if your net worth is on the low end, you’ll want your income to be on the higher side. Here’s a more comprehensive chart that highlights more homes at different price points.

Put Down More Than 20% If You Want To Buy A $10 Million House
If you’re planning to buy a $10 million home, it’s wise to put down more than just 20%. Most people I know buying homes in this price range are putting down 50%+, often paying all cash.
Why? Because many high earners making over $1 million a year don’t have high base salaries. Instead, their base is typically in the $250,000–$500,000 range, with the rest coming from stock grants and year-end bonuses. Banks may not fully recognize these forms of income when underwriting large mortgages given they are highly discretionary.
In today’s still-high interest rate environment, all-cash offers are also more attractive to sellers and more practical for buyers. Here’s what a mortgage would look like at 6%:
- $8 million loan = ~$47,000/month
- $7 million loan = ~$42,000/month
- $6 million loan = ~$36,000/month
- $5 million loan = ~$30,000/month
While these payments may be affordable if you’re making at least $2 million a year ($166,667/month), sticking to the rule of spending no more than 30% of your gross income on housing suggests a monthly cap of $50,000. That’s cutting it close with an $8 million loan.
The Ongoing Cost To Own A $10 Million Home
Owning a $10 million house doesn’t just mean a big upfront purchase, it means consistently large ongoing costs as well. Property taxes alone can range from $40,000 to over $300,000 a year, depending on your state. Hawaii offers the lowest property tax rates, while states like Illinois, New Jersey, and Texas are among the highest.
Beyond taxes, the cost to maintain a $10 million home adds up fast:
- Higher heating and utility bills
- More expensive homeowner’s insurance
- Increased maintenance and repair costs
- Costly landscaping and cleaning services
- A larger mortgage payment (unless paid in cash)
And let’s not forget furnishing the place. It could cost well over $200,000. The bigger the house, the more expensive it is to make it feel like home. When something goes wrong—like a roof leak during a “Bomb Cyclone” as I experienced—it becomes much harder (and more expensive) to fix.
When evaluating a $10 million home, don’t just focus on the sticker price. Consider the cost of maintaining a $10 million house every year. Then factor in the opportunity cost of tying up so much capital in a primary residence that’s not generating income.
These ongoing costs are why you must follow my income and net worth guidelines by home price. If you don’t, your home could take you under.
Related: What’s It Like Living In An $18 Million Mega-Mansion?
$2.5 Million Income Family Budget Owning A $10 Million Home
Here’s a realistic breakdown of a family of four living in a high-cost area, earning $2.5 million a year:
- Home: They put $3 million down on a $10 million dream home, taking out a $7 million mortgage at 6%, which costs them $504,000/year. Add ~$149,000/year for maintenance, taxes, insurance, and landscaping, and the total housing cost is around $653,000/year.
- Kids: Their two children attend private grade school for $130,000/year, plus $5,000 in donations.
- 529 Contributions: They contribute $19,000/year for each child.
- 401(k) Savings: Each parent maxes out their 401(k) at $23,500/year (2025 limit), working toward millionaire status.
Despite the high expenses, they manage to save $373,140/year in their taxable brokerage accounts and have a $1M+ buffer in cash and liquid stocks for emergencies.

But here’s the risk: If one parent loses their job and household income drops by 50%, the family could be in serious trouble. Bear markets don’t just bring down investment portfolios—they also increase the risk of job loss.
Even a $5 million net worth, the absolute minimum I recommend to own a $10 million home, may not be enough. It all depends on how that net worth is structured. For instance, if $3 million is tied up in home equity and $1.8 million is in illiquid company stock that vests over three years, then having just $200,000 in cash won’t go far given their high burn rate.
Realistically, to own a $10 million home with minimal financial stress, a net worth closer to $33 million is more appropriate. At that level, you can weather market volatility, job loss, and unforeseen expenses. If you can’t sleep peacefully at night in your mansion, then what’s the point?
Should You Buy a $10 Million Home?
The best time to own the nicest house you can afford is when your kids are still living at home. So, I get why some of you might be browsing $10 million+ listings online. It’s fun to dream, and maybe you’re even serious about upgrading.
But even if you earn $2 million or more a year, I’m not convinced it’s worth buying such an expensive property. The upkeep alone can be a major downside, especially if the home wasn’t well built. I know a couple of people who bought $10+ million homes and ended up spending years trying to fix persistent leaks. What a nightmare.
Consistently making over $2 million a year is also no easy feat. You can ride a hot streak for a while, but the economy moves in boom-bust cycles. I saw this firsthand during my banking days, and I see it now as a small business owner. One year you’re up, the next you’re trying to stay afloat.
That’s why I believe you need a net worth of at least $33.3 million before buying a $10 million home. Your net worth is more reliable than your income, but even then, it’s not bulletproof. Just look at 2025, when tech stocks dropped more than 20%. If $30 million of your $33.3 million net worth was tied up in the Magnificent 7 companies, you’d be staring at a $6 million loss. Ouch.
Another factor: what are you upgrading from? If you’re jumping from a one-bedroom apartment to a 6,000-square-foot, six-bedroom mansion because your AI company IPO’d, that’s probably overkill. But if you’re trading up from a $5 million, 3,900-square-foot home with four bedrooms, the jump may be more reasonable. Further, you’ll have the experience to actually make use of the extra space.
For the sake of adaptability and long-term appreciation, a good rule of thumb is not to upgrade your primary residence by more than 100% in price. Beyond that, the risks and complexities start to outweigh the rewards.
A Better Way To Live In A $10 Million Home
While you’re working on building your income and saving up a down payment for that dream $10 million house, consider a smarter approach: invest in real estate to keep up with the market, without overextending yourself.
You might want to follow my BURL strategy, which stands for Buy Utility, Rent Luxury. The idea is simple: invest in properties that generate high rental income, and rent the luxury lifestyle instead of buying it.
If you follow this strategy, you could generate enough passive income to rent a $10 million home—and still have money left over.
For example, instead of buying a $10 million house at a 3% cap rate, which would generate just $300,000 a year in rental income, you could rent that same house for $300,000 a year. Then, invest the $10 million in higher-yielding multifamily properties at a 7% cap rate, and earn $700,000 a year in passive income.
After covering your rent, you’d still have $400,000 before taxes to spend or reinvest. Plus, your investment properties could appreciate over time, especially if they’re located in fast-growing, more affordable 18-hour cities.
By using the BURL strategy, you’re optimizing your capital and your lifestyle.
Order My New Book: Millionaire Milestones
If you’re ready to build more wealth than 93% of the population, grab a copy of my new book, Millionaire Milestones: Simple Steps to Seven Figures. With over 30 years of experience working in, studying, and writing about finance, I’ve distilled everything I know into this practical guide to help you achieve financial success.
The reality is, life gets better when you have a lot of money. Financial security gives you the freedom to live on your terms and the peace of mind that your children and loved ones are taken care of. You might even consider buying your $10 million water-view mansion on a large plot of land after reading my book.
Before you get to a $10 million net worth, you first have to reach the $1 million milestone. Millionaire Milestones is your roadmap to building the wealth you need to live the life you’ve always dreamed of. Order your copy today on Amazon and take the first step toward the financial future you deserve!

Earn More Passive Real Estate Income
Check out Fundrise, one of the leading real estate crowdfunding platforms with over 380,000 investors and approximately $3 billion in assets under management. With the economy in turmoil and stock market volatility running high, there’s a growing flight to more stable assets like real estate to help weather the storm.
Since 2016, I’ve invested about $1 million across various private real estate funds and deals to diversify away from my costly San Francisco real estate holdings. My goal has been to generate more passive income and capitalize on long-term demographic shifts toward the Sunbelt, where Fundrise concentrates much of its portfolio.

Fundrise is a long-time sponsor of Financial Samurai, and I’ve personally invested over $300,000 on the platform to date.
The Minimum Income And Net Worth Needed To Buy A $10 Million Home is a Financial Samurai original post. All rights reserved. Join 60,000 others and sign up for my free weekly newsletter here.

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
Business
How to Take Control of Your Brand’s Story With This DIY Strategy

Opinions expressed by Entrepreneur contributors are their own.
I’ve always believed that every business, big or small, should have the ability to shape how it is perceived online. Building a brand today means being seen, trusted and found online. Still, many entrepreneurs and professionals I meet are stuck in a waiting game. They might be waiting for a journalist to respond, for some buzz to materialise or simply for permission to become visible.
DIY PR — public relations in a do-it-yourself style — empowers us to start taking action instead.
It’s not about cutting corners or doing it on the cheap. It’s about building your media presence from day one and reclaiming control across paid, earned, shared and owned channels, which is more important now than ever.
When one Google search can shape your credibility, your message shouldn’t be left to chance. Nowadays, almost all employers (98%) use search engines and social media to vet potential candidates, and 82% of Americans believe companies are more influential when their founder or executives have a strong personal brand.
Related: Mastering Public Relations — A Comprehensive Guide to Boosting Your Brand’s Reputation
Table of Contents
Content marketing as a DIY PR strategy
I can’t count how many experts, founders or consultants I’ve spoken to who feel stuck because they are great at what they do, but hardly anyone knows it. They are buried in word-of-mouth, overwhelmed by social media noise or simply unsure where to start.
Content marketing is the answer I keep coming back to. Not because it’s trendy but because it works. The options are wide: blog posts, podcasts, videos and thought leadership posts on LinkedIn, newsletters, press releases on reputable media outlets and contributor articles on magazines. Publishing useful, experience-based content gives people a reason to notice you, trust you and remember you.
When you write about what you know, you position yourself as someone who gets it. Do that consistently, and you go from “one of many” to “the one they think of.” You don’t need to be loud — just present in the right places, saying the right things, one piece of content at a time.
Benefits of sponsored and branded content
Traditional PR can be slow and uncertain. You pitch, wait and hope for a response that may never come. Meanwhile, you’ve got a launch coming, a shift in your business or a key message that needs to be heard now.
Publishing articles on trusted media platforms allows you to reach new audiences and grow brand awareness faster, while the benefits go deeper. In practical terms: the Pressboard Branded Content Benchmarks Report 2023 found that readers spend an average of 42 seconds engaging with written branded content, which is significantly higher than the 2.5-second attention-memory threshold they spend with a banner ad.
When your name appears in a trusted media outlet, people start to take notice. You show up stronger in search, and the story people find is the one you wrote.
You decide what to say and when to say it. Especially during time-sensitive moments, I’ve found that publishing directly cuts through the noise. Instead of waiting weeks for a pitch to land, I can get something live and working for me by the end of the day.
Branded content allows you to take control of your story and achieve measurable outcomes: reach the right audience at the right time, increased website traffic, improved rankings and a level of product and brand exposure that is hard to build any other way.
Related: How Paid Media Can Increase Your Brand’s Value
Real-life examples of DIY PR success
In our own experience, investing in a sponsored article on Reuters played a key role in amplifying visibility during the launch of a new platform. At that critical moment, we needed to reach a wider audience quickly and position our strategic move in a credible and high-authority outlet. The article served that purpose effectively, proving how a well-placed paid piece can outperform the slower path of building new media relationships, especially when timing and public exposure are essential.
Another case is Dalmo Cirne, an emerging author we have been working with. He leveraged content marketing to strategically build his personal brand, going beyond traditional publishing methods to market his books. This approach led to increased website traffic and social media engagement. Additionally, he gained greater visibility within the literary community through media features, ultimately resulting in improved book sales and more opportunities for speaking engagements.
We also worked with Smaily, an email marketing platform based in Estonia, that was exploring ways to expand into new markets like Latvia and Lithuania. By running a consistent PR campaign focused on localized paid media placements, Smaily significantly boosted brand awareness in both countries. As the campaign expanded from one to several publications per country, article views increased from 800 to around 5,000 per month, and both regions quickly became top sources of new customer accounts.
These stories show how DIY PR through content marketing can deliver results when backed by a clear strategy.
Steps to implement a DIY PR strategy
The first thing to ask is, “What do you want to be known for?”
If you are unsure, you cannot create content that sticks. So that is the place to start: getting clear on the message you want people to remember when they come across your name or brand.
Once you’ve defined that, the next step is to start creating content, but don’t aim for perfection or a sales pitch. Done is better than perfect, and perfectionism can kill momentum. Aim for useful. Share stories, insights and lessons learned.
Now, consider where your audience already hangs out. Maybe it’s LinkedIn, an industry blog, a trusted trade website — or all of the above. Go where they are already paying attention and start showing up there with something real to say.
Finally, make sure it gets seen. This is where content marketing platforms can help. These platforms let you distribute your articles to trusted media outlets without the delays and gatekeeping of traditional PR. Publishing through the right outlets and channels can open doors to better visibility and credibility.
It’s not about going viral. It’s about being seen by the right people again and again.
Related: How to Increase Your Brand’s Exposure By Integrating These 2 Tools
Taking the first steps in DIY PR
DIY PR through content marketing isn’t a shortcut — it’s a long-term strategy. It’s how you stay visible, relevant and credible in a world where attention is limited and trust is gained over time. You won’t build thought leadership in a day, but you will be surprised what one well-placed article can do.
You need a presence, a voice that shows up when people look for you, search your name or research your business. That’s what content marketing can give you. According to the Content Marketing Institute, 73% of B2B marketers say content marketing has helped build brand awareness, while 52% report increased loyalty among existing clients and customers.
So, start right now to create content that makes people notice you. Take the lead. Own your message. Show up where it counts.

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
Business
Many Small Business Owners Are Still ‘Optimistic’: Survey

A new survey from website hosting company GoDaddy found that entrepreneurs are still optimistic about the economy, despite new pressures from tariffs.
According to the new report, half of microbusiness owners surveyed said that they predict a “weaker economy in the next six months,” but 66% of respondents still have “positive revenue expectations.”
Only 9% of the 2,100 business owners surveyed forecasted a sales decline.
Related: GoDaddy’s 3 Best Tips for Small Business Marketing Success
“Small business owners believe in themselves,” said GoDaddy CEO Aman Bhutani, in a statement. “GoDaddy’s research shows they remain intent on pushing their small businesses forward.”
Microbusinesses are defined in the report as “small businesses that typically employ fewer than 10 employees.”
The report also found that entrepreneurs are changing their long-term goals to adapt to the current climate. About 40% of respondents said they expect to remain “solo entrepreneurs” (up from 36% last year) rather than start hiring and grow a bigger business.
“Entrepreneurs are planning for what is ahead,” Bhutani added. “They are navigating these times by staying focused and determined. At GoDaddy, our job is to make sure they have the tools they need to succeed.”
For the full report, click here.
A new survey from website hosting company GoDaddy found that entrepreneurs are still optimistic about the economy, despite new pressures from tariffs.
According to the new report, half of microbusiness owners surveyed said that they predict a “weaker economy in the next six months,” but 66% of respondents still have “positive revenue expectations.”
Only 9% of the 2,100 business owners surveyed forecasted a sales decline.
The rest of this article is locked.
Join Entrepreneur+ today for access.

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
Business
4 Reminders Every Mompreneur Needs This Mother’s Day

Opinions expressed by Entrepreneur contributors are their own.
Dear Mompreneur,
How are you? We’re almost halfway through the year, summer is knocking on the door and I don’t know about y’all’s kids, but mine seem to be fighting a different bug every week — so I wanted to check in on my mompreneurs this Mother’s Day.
Have you ever Googled the definition of entrepreneurship? I did it recently, and according to Google, it is “the activity of setting up a business or businesses, taking on financial risks in the hope of profit.”
At least they put the word ‘hope’ in there!
Entrepreneurship can be hard. So, I want to know… how are you, really?
If you’re like me, you’re always thinking about your business, your goals, next week, payroll, content, your family, dinner plans and the list, truly, goes on and on.
Do you also have 37 tabs open right now at 5:56 PM on a Friday? Are you thinking about what needs to be done/ordered/created/etc. even while trying to sign off and “shut off” your business brain for a bit?
Do you also feel like today was great and balanced, but somewhere in the back of your mind, you’re wondering if a storm lurks on the horizon? Do you feel like you’re not doing enough, but then (almost simultaneously) also worry you’re not spending enough time with your kids, family and friends?
Do you worry that business will dry up? That you won’t bring in new business? Do you worry that you’re really not good enough to be doing what you’re doing, and people will eventually figure it out?
I have talked with hundreds of entrepreneurs over the years (and have been an entrepreneur myself since 2007), and I can tell you that the majority of us feel this way.
But the crazy thing is that most of us keep going. Despite the feelings, thoughts, stress and anxiety that entrepreneurship can bring.
So, I just wanted to send a quick note to remind you (and maybe me, ha!) of a few things:
Related: How Being a ‘Mompreneur’ Prepared Me to Run a Multi-Million-Dollar Business
Table of Contents
1. What you are doing is important
You wouldn’t have felt the urge to do what you do if it weren’t important.
You are providing a service or product that people need. Just because you might not be where you want to be or have the sales you desire, doesn’t mean it isn’t great. It likely means they just don’t know about it yet!
Whether you put sparkles in someone’s hair to help them feel beautiful or you share your mama’s recipe in a restaurant to make people feel loved, you are providing something special.
Please don’t stop.
2. What you’re doing is hard
Remember those paychecks every 2 weeks? Paid vacation time? A tax refund? I won’t even bring up insurance…
Please know that you’re stronger than most, and don’t ever forget it. Many people dream of being their own boss, but many, if not most, will not pursue this dream.
Because it’s freaking hard.
“A comfort zone is a beautiful place, but nothing ever grows there,” John Assaraf said. Humans love to feel safe and comfortable, and diving into entrepreneurship is the exact opposite, so it can feel really hard and uncomfortable.
With discomfort comes impostor syndrome (it’s real, y’all) and not feeling super confident sometimes. Please know that we all encounter this and re-read #1.
3. What you’re doing is changing the world
Even if it doesn’t seem like it.
You should be really, really proud of yourself. You started a business to help people, and that is one of the greatest things someone can do. Yes, we need to make money, but the root of starting a business is to help solve a problem for people.
And, please don’t forget about the positive impact you have on your employees and their families. You are literally helping people put food on their tables. Send their kids to school. Save for retirement. That is amazing, friend!
4. What you’re doing is setting an example
For your kids, your family, your friends and people you don’t even know.
I can promise you that you are inspiring people daily, even if they don’t tell you. When you show up every day, you have a ripple effect on so many and in many different ways.
Adversity, resilience and grit are part of entrepreneurship and if we can lead by example, we are showing those around us that they can do hard things, too. Joy, happiness and celebration are also part of the journey.
Let’s continue to show people that we can endure and enjoy the peaks and valleys so others know that it’s possible.
So, friend, how do you feel now? Do you remember your greatness? Do you know how appreciated you are? Do you realize how special you really are?
I hope so. You inspire me every day.
Sincerely,
Your Fellow Mompreneur Friend
P.S. Happy Mother’s Day! Close those tabs and just enjoy today, you deserve it!

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
-
Travel3 weeks ago
Can You Pass the NYC Test? 11 Signs You’re the Real Deal
-
Entertainment2 weeks ago
Beyoncé ‘Cowboy Carter’ tour setlist: Songs on opening night
-
News3 weeks ago
Police arrest man accused of felling Downtown L.A. trees with chainsaw
-
Life Style3 weeks ago
Why Am I So Stupid? 12 Reasons Why You May Think That and What to Do About It
-
Travel2 weeks ago
11 Goodbyes Every Retired Kansan Ends Up Saying
-
Travel3 weeks ago
17 UFO Sightings That’ll Blow Your Mind—Three Were in California
-
News2 weeks ago
Julia Parsons, U.S. Navy Code Breaker During World War II, Dies at 104
-
Travel2 weeks ago
13 Smart Life Hacks Every Pennsylvanian Over 50 Should Know