Business
Living Well On $500K A Year: Escaping The Rat Race Faster

A couple earning $500,000 a year should feel rich, right? That’s top 2% territory in America—plenty of cash to save, invest, and splurge on the finer things in life. Or so you’d think. But when I dive into the financial lives of high-income households, the reality often doesn’t match the perception.
Take, for example, this fascinating duo I wrote about: a $500K-a-year couple, both lawyers in their early 30s, raising two young kids in New York City. On paper, they’re living the dream. In reality, their budget tells a much more relatable tale of financial pressure, thanks to the crushing costs of big-city living.
The good news? With some strategic financial planning and the right tools, even households like this can break free from the rat race faster than they think.
Below is their infamous budget—yes, the one that went viral and made the finance internet collectively gasp. With a net worth of only about $350,000, including home equity and 401(k)s, they’re evidence that even the highest earners can face financial challenges. Let’s explore how they can turn things around.
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A Typical $500K A Year Income Household Budget

After shelling out $185,600 in taxes, $42,000 for childcare and private school tuition, $87,500 for housing, and a laundry list of other expenses, this couple is left with a mere $600 at the end of the month. That’s hardly a buffer for surprise bills, let alone a safety net to build wealth or invest in their future dreams.
The shocking part? They’re essentially living paycheck-to-paycheck on half a million dollars a year. The stress of keeping up with high costs, coupled with the constant pressure to maintain appearances, leaves them wondering when—or if—they’ll ever be able to retire. Both are burning out working 60+ hours a week and hardly ever see their children.
Sound familiar? Plenty of dual-income families in major cities face the same challenges, but few are willing to speak up for fear of being judged. After all, how do you complain about “struggling” on $500K without someone telling you to check your privilege? But here’s the truth: the stress of not feeling financially secure isn’t exclusive to any income bracket—it’s something many of us grapple with.
Here’s a clear look at where this household’s $500,000 income is going and why it feels like it’s never enough.

Lessons From The $500K Budget Redo
When I first shared their budget, the internet erupted. Hundreds of comments poured in, with reactions ranging from disbelief to outright criticism. Some found their spending downright ridiculous, calling out their “champagne problems.” While only a small minority empathized with the challenges of raising a family in one of the priciest cities on earth.
But one thing stood out: their income wasn’t the issue. Earning half a million dollars a year is more than enough to thrive. The problem was how they managed it.
Taking the internet’s feedback as inspiration, I went back to the drawing board to see how they could optimize their cash flow without giving up the comforts they’d grown accustomed to. I made them cook more at home, sell and buy a cheaper house, do more of their home maintenance, get rid of their BMW, spend less on clothes and children’s lessons, pay less taxes by contributing to an HSA, and donate less to charity (sorry).
After crunching the numbers and fine-tuning their spending habits, they managed to free up $48,890 annually, boosting their total surplus to $56,190. Progress, indeed!
From Feeling Trapped Forever To Seeing The Light At The End Of The Tunnel
By trimming their annual expenses from $278,400 to $230,305, they also reduced their financial independence target. Instead of a daunting $6,960,000, their new goal—using the 25X rule—is $5,756,625. With a net worth of $350,000 and $56,190 a year in new investments, compounded at an 8% annual return, they could hit that target in 23 years.
Twenty-three years to freedom is a step up from feeling stuck in the rat race forever. But let’s be real—23 more years of grinding when you’re already teetering on burnout? That’s no dream life. To truly escape the hamster wheel, they need to think bolder and go even more aggressive.

Instead of planning to last 23 years and retire in their 50s, let’s figure out how they can hit the ideal retirement age even sooner. By addressing both short-term cash flow and long-term goals, we can build a plan to reshape their financial future with a more aggressive approach.
To help this couple escape the rat race and build a plan for financial freedom sooner, I decided to try something I’d been hearing more about: ProjectionLab. It’s a modern financial planning tool that seemed perfect for their situation. For anyone focused on financial independence, it’s worth exploring.

Optimizing Cash Flow Now
For many high earners, freeing up cash flow starts with targeting inefficiencies. Fully funding their 401(k)s and HSAs is a no-brainer—reducing taxable income while significantly boosting retirement savings. Making debt repayment a priority by adding $2,000 a month to student loans also clears debt faster and frees up future cash flow.
And by shifting from ride-sharing to public transit, while also cutting down miscellaneous expenses, they free up an extra $5,000 annually to invest in their financial goals. ProjectionLab makes your cash flow priorities easy to optimize.

Strategic Career Moves To Boost Income And Lifestyle
In addition to optimizing spending, increasing income and improving work-life balance can make a huge difference. A couple in their situation might consider:
One Spouse Intensely Focuses On Career Growth: One spouse could commit to the partner track at their firm, focusing on raises and bonuses that steadily increase earning potential. Sure, this spouse will see their kids even less, but that’s the sacrifice they need to make to earn even more than $500K/year. Equity partners at big law firms now make on average $1.4 million a year, but of course, not everybody can become one.
The Other Spouse Focuses on Work-Life Balance: One spouse might transition to an in-house counsel role at an established corporation or maybe a venture-backed startup. In-house counsel positions are typically less demanding since there’s only one client to serve and clearer objectives to follow. The median compensation for a general counsel in 2023 was $325,000, according to a detailed report by an in-house compensation survey report. This shift can help maintain a competitive salary while reducing work hours, providing greater flexibility for family responsibilities and potentially lowering childcare expenses.
If this lawyer couple in their early 30s can just keep climbing the corporate latter for another 10 years, they could see their household income grow far beyond $500,000 a year. Earning a total household compensation of $750,000 a year is a high probability. And if they can keep their expenses stable, their saving rate will go way up.
These strategies position them for consistent income growth while reducing the risk of burnout—a key consideration for high-pressure fields.
Relocate To A Lower-Cost Area To Save
Looking further ahead, a strategy like geo-arbitrage could better align their lifestyle with their long-term goals of early retirement. Selling their NYC condo and moving to a lower-cost state like New Hampshire could allow them to pay cash for a home, eliminate New York’s state and city income taxes, and save tens of thousands annually on housing.
Beyond the financial benefits, being closer to family and to children attending college nearby could reduce travel expenses and strengthen family connections.
Simplifying their lifestyle and aligning their spending with their values shaves an additional six years off their timeline to financial independence—putting them on track to retire comfortably in their mid-40s.

The Power of Visualization With ProjectionLab
Visualizing a financial plan isn’t just practical—it makes the process fun and exciting. Testing “what if” scenarios transforms financial planning from guessing to knowing which decisions have the greatest impact. It’s empowering to see how specific changes play out over time.
For example, comparing investing versus accelerating student loan payments forces you to weigh the financial benefits against the psychological value of freeing up cash flow. And let’s face it, paying off loans while saving for your kids college costs at the same time feels inefficient. Why not eliminate debt first and create more breathing room for the future?
Relocating to a lower-cost state like New Hampshire from New York isn’t just about cutting housing costs—it accelerates financial independence in ways that are hard to ignore.
Being able to map out a plan and see progress in real time provides clarity and confidence. When the temptation arises to splurge on a business-class upgrade or keep up with peers, having a visual representation of your goals helps you stay grounded. Revisiting the plan refocuses your priorities and reminds you what you’re working toward.
Using ProjectionLab, you can quickly map income, expenses, and savings goals to create a clear baseline and test adjustments—maxing out retirement accounts, prioritizing debt, making career moves, and exploring geo-arbitrage. Seeing the long-term impact of every decision makes the journey to financial independence not only achievable but something to look forward to.
Achieving financial independence isn’t just about earning and saving—it’s about having a clear strategy and a plan that aligns with your goals. Tools that let you visualize your financial choices and their impact create an essential roadmap for turning your actions into the life you want.
Revisiting the $500K a year couple’s finances with ProjectionLab highlighted just how powerful planning tools can be. Testing “what if” scenarios and seeing the trade-offs of their decisions in real time made it clear where they could take actionable steps toward financial independence.
Here’s what stood out about ProjectionLab and why it might be the tool for you:
Create and Compare Plans
Start by creating a clear picture of your financial situation. Enter your income, expenses, savings, and debt, and ProjectionLab will generate a baseline projection. This roadmap helps you identify opportunities and gaps, so you can make informed decisions and stay on track.
Test “What If” Scenarios
What happens if you accelerate debt repayment? Max out your 401(k)? Start a family? ProjectionLab makes it easy to test these scenarios side by side, so you can prioritize the changes that matter most.
Plan for Retirement
Simplify retirement planning by modeling tax-efficient withdrawal strategies, accounting for inflation and healthcare costs, and determining the earliest age you can retire while maintaining your desired lifestyle.
Adapt in Real Time
Life changes, and so should your financial plan. ProjectionLab allows you to update projections instantly, keeping your roadmap actionable and aligned with your goals.
Keep Your Finances on Track
Understanding where your money goes and tracking progress toward milestones are critical for financial success. ProjectionLab breaks down your cash flow and expenses into detailed projections and helps you set and monitor financial goals. Whether you’re saving for a home or aiming for early retirement, the tool helps you stay on track or adjust as needed.
Stress-Test your Plan
Uncertainty is an unavoidable part of financial planning. Using Monte Carlo simulations, ProjectionLab evaluates your financial plan under different market conditions, providing a probability of success. This feature helps you make decisions grounded in data, even when the future feels unpredictable.

Optimize Taxes
Smart tax planning can have a huge impact on your long-term wealth. ProjectionLab helps you analyze Roth conversions, evaluate tax-advantaged accounts, and maximize your tax efficiency over time.

A Financial Tool For Everyone
ProjectionLab isn’t just for high-income earners. It’s for anyone who wants clarity and confidence in their financial decisions, no matter where you’re starting from. Whether you’re exploring early retirement, questioning renting vs buying, or planning other major milestones, ProjectionLab empowers you to visualize your options, test strategies, and build a future you can feel good about.
It’s great to have options. Having reviewed tools like Boldin and Empower, each brings its own strengths. Where ProjectionLab stands out is in full-life financial planning with great visualizations. The ability to test and compare detailed scenarios make it a powerful tool for turning goals into actionable plans. You’ll also be able to understand how every decision impacts your path to financial freedom.
Take Control Of Your Finances Today
Imagine if small changes to your own spending could help you shave years off your retirement timeline. With just a few smart adjustments, you too can reduce the amount you need to retire earlier.
Ready to turn your goals into reality? Financial independence starts with a plan. Build your personalized roadmap with ProjectionLab today and take the first step toward freedom. You can try it for free!
ProjectionLab is a new affiliate partner of Financial Samurai. I’m constantly testing the best financial products available to help readers better manage their finances and grow their wealth.
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Sam Dogen, the creator of Financial Samurai, worked in investment banking for 13 years before retiring in 2012 at the age of 34. He is one of the pioneers of the modern-day FIRE movement, and is the WSJ bestselling author of Buy This Not That. He lives in San Francisco with his wife and two children.

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
Business
How User-Generated Content Helps You Build Trust and Credibility

Opinions expressed by Entrepreneur contributors are their own.
Authenticity is a game-changer in building brand trust and credibility. In an era where consumers value the opinions of fellow consumers as much or more than polished marketing campaigns, user-generated content (UGC) increases your brand messages’ perceived authenticity. UGC functions as social proof that enhances your brand’s reputation.
In this article, we explore how your business can encourage audiences to create content and how to incorporate it into your marketing strategy.
Related: The Beginner’s Guide to User-Generated Content
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The importance of user-generated content (UGC)
User-generated content is content specific to your brand that has been created by customers, fans or others who share their experiences with your brand. It’s also known as consumer-generated content, and social media platforms are among the primary outlets for photos, testimonials and quick video reviews of a product or service.
Because it has been generated by actual users, UGC is more authentic and trustworthy than branded content. This high level of authenticity not only reflects on the product or service but also increases overall brand trust and credibility among prospective customers.
Two different 2017 surveys found that UGC influenced the purchase decisions of 90% of all consumers, with authenticity being especially important to millennial customers. More recent data shows that more than one in three U.S. adults relied on customer reviews and always read them before making purchases from local businesses.
How user-generated content benefits brand trust and credibility
User-generated content showcases your brand more genuinely than polished advertising and marketing materials. This authenticity aids customer trust.
Opinions and experiences of real customers are social proof of a product’s or service’s performance. Published on social media channels, they act as peer recommendations and become one of the most powerful tools for influencing purchase decisions.
UGC can foster a sense of community among your users, making them feel connected and involved in the brand. User-generated posts and comments also support your business’ SEO rankings and increase engagement on social media.
How to encourage customers to create UGC
Develop ways to create touchpoints that encourage customers to share their experiences. Online contests and photo challenges work well. Offer incentives like discounts or exclusive offers to those sharing content, and make it easy to access reviews and share images.
Reward clients by sharing and showcasing UGC on your brand’s channels or your website. Seeing their content shared can be a huge motivator for contributors. Acknowledge loyal creators and engage with them to recognize their contributions.
Related: If You’re Not Using This Type of Content in Your Marketing, You’re Missing Out
How to leverage different types of UGC
Different types of UGC offer different opportunities for your brand:
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Feature customer reviews or testimonials on your website, product pages and social media to boost credibility. Respond to all reviews to demonstrate the importance of feedback.
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Sharing customer-created social media content on your channels adds authenticity to your feed. Branded hashtags let you collect and curate UGC without becoming overwhelmed.
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Unboxing videos and product tutorials are among the most popular forms of UGC. They help potential buyers understand what to expect from a product and build trust in its quality.
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In-depth UGC, such as customer-written blog posts or case studies, provides valuable insights and detailed testimonials for customers looking for more specific information.
Best practices for leveraging UGC to build trust
Following these best practices will ensure that you maximize your UGC and build long-term relationships with your followers.
Always seek permission before sharing or reposting user-generated content, and give credit to the creator to show respect and build goodwill. Choose UGC that aligns with your brand values and aesthetics. Low-quality or inappropriate content could reflect badly on your business.
Showcase a diverse range of customers and viewpoints to appeal to a broader audience and foster inclusivity. To maximize the power of UGC for your brand, integrate it across all of your platforms, such as social media, email newsletters and even adverts.
Two examples of successful UGC campaigns
UGC can work well for businesses of any size. Here are two examples of household-name brands that successfully integrated content shared by their users.
Example 1: GoPro’s #GoProFamily campaign
Action camera manufacturer GoPro launched the hashtag #GoProFamily to build a sense of community among users and showcase the camera’s capabilities. At the time of writing, 15,000 users were posting about the hashtag on Facebook. Instagram is showing more than half a million posts.
Example 2: Starbucks’ #RedCupContest
Starbucks has a track record of celebrating seasons and holidays. Launched in 2016, its #RedCupContest challenged customers to create their own red cup art and share images to create a flood of user-generated content. Red cups still feature prominently in the company’s end-of-year marketing. In 2024, a reusable red cup giveaway encouraged sales and created a buzz on Instagram.
Common pitfalls to avoid when using UGC
Just as there are best practices, there are also a few pitfalls to avoid when you’re leveraging UGC.
Your brand team needs to moderate inappropriate or offensive content to avoid damaging the brand’s image. Negative content, on the other hand, creates an opportunity to engage with clients to address the issues professionally and demonstrate your commitment to improving your brand.
Avoid over-commercializing UGC on your marketing channels. Much of its appeal lies in the fact that it can be a little imperfect. Remain balanced when you’re using UGC to create real connections.
Related: 10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content
Measuring the impact of UGC on brand trust and engagement
To assess the impact of UGC on your brand, you need to track likes, shares and comments to understand audience engagement and response. Using branded hashtags allows you to gauge volume and sentiment quickly.
Consider surveys to ask your audience for feedback on how UGC influences their purchase decisions. Tracking conversion rates will allow you to see how effectively UGC is driving consumer action.
User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. By encouraging customers to share their experiences, brands can enhance their reputation and encourage customer loyalty. Implement UGC strategies thoughtfully and consistently to see long-term benefits.

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
Business
The Only Reasons To Pay Off A Low-Interest-Rate Mortgage Early

Despite the wonderful peace of mind that comes with owning a home free and clear, deciding to pay off a low-interest rate mortgage early is not always straightforward. If your mortgage rate is low compared to risk-free investment returns, keeping the mortgage and investing excess cash elsewhere often makes more financial sense.
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What Is Considered a Low-Interest Rate Mortgage?
I define a low-interest rate mortgage as one where the rate is at or below the risk-free rate of return. The risk-free rate can be equivalent to a Treasury bill or bond of your choice, or even the current money market rate you can earn on your cash.
For example, if your mortgage rate is 4% while money market accounts are offering 4.2%, then your mortgage qualifies as low-interest. Conversely, if you have a 2.5% mortgage but 10-year Treasury bonds are yielding only 0.6%, that mortgage isn’t truly low-interest because alternative risk-free investments aren’t offering better returns. Additionally, if inflation is running at 7% while your mortgage rate is 5%, you effectively have a negative real mortgage rate, making your debt cheaper over time.
When evaluating whether to pay off your mortgage early, you must always consider the opportunity cost of investing that money elsewhere. Finance decisions should never be made in a vacuum.
The 10-year Treasury bond yield, in my opinion, is the most important financial figure to track because it serves as a benchmark for financial relativity. With this perspective in mind, let’s go over the only good reasons to pay off a low-interest rate mortgage early.

The Only Good Reasons to Pay Off a Low-Interest Rate Mortgage
I’ve paid off several low-interest rate mortgages since I started buying real estate in 2003. Here are the few legitimate reasons I’ve found for doing so.
1) You No Longer Want to Own Your Home or Investment Property
The simplest way to pay off a mortgage is by selling the property. If your home’s value exceeds the loan balance, the mortgage gets paid off automatically in the transaction. There’s no need to aggressively save to pay it down early over many years. The main challenge is going through the selling process, which can take 30–45 days on average.
There are many reasons you might want to sell: relocating for work, retiring, downsizing, upsizing, or simply wanting less responsibility.
For example, in 2017, after my son was born, I no longer wanted to be a landlord for a four-bedroom house that had turned into a party home. With four or five young guys living there, my neighbors occasionally complained about noise and reckless behavior. So, I sold the property and eliminated my 4.25% mortgage. I then reinvested the home sale proceeds into stocks, municipal bonds, and private real estate in roughly equal proportions.
The relief of no longer managing that rental alone was worth not making any additional returns from the proceeds. Fortunately, the stock and private real estate markets continued to appreciate, making it a win-win situation.
2) You Have a Specific and Better Use for Your Home Equity
Money is most powerful when it has a defined purpose. Setting clear goals for your savings and investments makes financial decisions easier and more disciplined.
As you pay down your mortgage and home values rise, your equity grows. While many homeowners sit on their equity for decades, some may find better uses for it.
Here are some valid reasons to use home equity elsewhere:
- Rotating capital into a better investment – If real estate has outperformed for years and another asset class (like stocks or bonds) looks more attractive, you might decide to cash out and diversify. Conversely, if your home has appreciated significantly, but residential commercial real estate has not, you could rotate into the underperformer.
- Paying for college tuition – If you purchased a rental property when your child was born, you could sell or refinance it to help fund their education 18 years later.
- Funding your retirement – Many retirees downsize and cash out equity to simplify their finances and reduce costs.
Using home equity strategically can unlock new financial opportunities, as long as the alternative investment or use of funds is well thought out.
3) Your Real Estate Exposure Has Grown Too Large
Everyone should have a target asset allocation for real estate relative to their total net worth. If property values surge, you may find yourself overexposed to real estate, prompting a need to rebalance.
Some common scenarios where this happens include:
- A prolonged real estate bull market increases your property’s value disproportionately.
- You buy a new dream home before selling your old one, temporarily holding more real estate than planned.
- A stock market crash reduces your non-real estate assets, making real estate a larger percentage of your portfolio.
- You inherit a property unexpectedly, further increasing your real estate exposure.
If your target real estate allocation is 50% of net worth, try to keep it between 40% and 60%. Anything outside that range may justify selling a property and reallocating funds.
4) You Are Fed Up with Local Government And Property Taxes
As property values rise, so do property taxes. At some point, you may feel that your tax burden is excessive, especially if you believe local government mismanages funds or fails to address key issues.
While property taxes fund essential services like schools and public safety, government inefficiencies and corruption can erode trust. Some homeowners reach a breaking point and decide to sell rather than continue funding a government they don’t support.
The Most I’m Willing to Pay in Property Taxes
For me, the maximum amount I’m willing to pay in property taxes is $100,000 a year. Property taxes fund public schools, emergency services, and infrastructure—things I fully support. But beyond that threshold, my willingness to pay more depends entirely on how well my city government actually serves its residents.
If the new mayor steps up—tackling corruption, cracking down on drug dealers and violent criminals, and cleaning up the streets—I’d consider paying more. But if the status quo remains—wasteful spending, ineffective policies—then I’d rather put my money elsewhere.
The Frustration of Paying Huge Taxes for Broken Governance
Imagine this: You’ve paid over $1 million in property taxes over the past 20 years. You take pride in maintaining your home and community. Then, one day, a San Francisco city official slaps a notice on your door saying your planter boxes—on your own property—are too high. They give you 30 days to remove them or face a $3,000 fine, plus an additional $100 per day for noncompliance.
Meanwhile, rampant drug use leads to overdoses in broad daylight. Retail theft is so bad that major stores are closing their doors. Homeless encampments grow while city officials dither. And yet, instead of addressing these real issues, the government focuses on policing planter boxes.
Paying property taxes is one thing. Watching that money get squandered while the city deteriorates is another.
5) Your Adjustable-Rate Mortgage (ARM) Is Resetting to a Higher Rate
If you have an adjustable-rate mortgage (ARM), you might face a sharp increase in your mortgage rate once the fixed period ends.
For example, suppose you took out a 7/1 ARM at 2.5%, and now, after seven years, it’s resetting to 4.5%. Over those years, you’ve built equity and increased your savings. Instead of letting the rate adjust, you could pay off the mortgage or pay down a large portion and recast the loan for lower payments.
If you choose not to refinance your ARM and stick with it, your interest rate could eventually reach its maximum allowable limit—potentially higher than you’re comfortable with. For example, by the ninth year, a 4.5% rate could jump to 6.5%, and by the tenth year, it might rise to 7.5%. In a scenario where the 10-year Treasury bond yield remains below 4.5%, paying off the mortgage could be the smarter financial move.
6) You’ve Achieved Financial Freedom And Prefer Simplicity Over Profit Maximization
Once you’ve achieved financial independence, you may prioritize peace of mind over higher returns. Instead of chasing stock market gains, you might prefer the certainty of owning your home outright.
If you have enough wealth to comfortably fund your lifestyle with passive income, paying off your mortgage can be a rational decision. Even if stocks or private investments offer higher returns, the mental and emotional benefits of being debt-free may outweigh the financial upside of keeping a mortgage.
For many, financial freedom means shifting focus from capital accumulation to capital preservation and lifestyle enjoyment. After all, the first rule of financial independence is to not lose money.

Use Mortgage Debt to Your Advantage Until You No Longer Need It
In my 20s and 30s, I embraced mortgage debt to grow my wealth. I refinanced whenever possible, leveraging low rates to invest elsewhere. I had no choice but to make my money work harder since I didn’t have much to begin with.
Now, in my late 40s, my perspective has shifted. I’m focused on simplification. As my last remaining mortgage nears its reset period in 2026, I plan to pay it off.
Ultimately, everyone’s goal should be to become mortgage-free by the time they no longer want to or can work. When that day comes, the peace of mind from owning your home outright will far outweigh any financial argument for keeping a mortgage.
Because in the end, peace of mind is priceless.
Readers, what are some other compelling reasons for paying off a low-interest-rate mortgage that I haven’t mentioned? Have you ever regretted paying off a low-interest mortgage? If so, what was your biggest regret?
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The Only Good Reasons To Pay Off A Low-Interest-Rate Mortgage is a Financial Samurai original post. All rights reserved. Financial Samurai began in 2009 and is the leading independently-owned personal finance site today.Everything is written based off firsthand experience and knowledge. Sign up for my free weekly newsletter here.

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Business
Generative AI Adoption Is ‘Tearing Companies Apart’: Survey

Every day, there seems to be AI news: a new model, a promising startup, an NVIDIA chip reveal.
Now, a new report by Writer, a generative AI platform, and independent research firm Workplace Intelligence, examines how the AI race is affecting companies — and apparently, it’s creating a big rift between IT teams, executives, and employees.
The 2025 AI Survey: Generative AI Adoption in the Enterprise report surveyed 1,600 workers (800 C-suite executives and 800 employees) in various sectors (technology, financial services, retail and consumer goods, healthcare, pharmaceuticals, and life sciences) across the U.S. and found that almost 72% of the companies are investing at least $1 million each year in generative AI technology.
However, despite the spending, only one-third of executives reported seeing a significant return on investment.
Meanwhile, two out of three executives surveyed said generative AI adoption has led to division between teams, while almost half (42%) reported that adopting AI “is tearing their company apart.”
“Generative AI holds transformative potential for the enterprise, but it can also create deep rifts within organizations that rely on a patchwork of point solutions or IT-built applications developed in a silo,” said May Habib, CEO and co-founder at Writer, in a statement.
Still, the survey also found that a majority of employees (at least 9 out of 10) were optimistic about their company’s approach to generative AI — and they’re even paying for it on their own. More than one-third of employees (35%) said they pay out-of-pocket for AI tools.
The majority of employees surveyed (81%) and almost all of the C-suite (97%) said if they were looking for a new position, finding a company that uses generative AI is important.
“The companies who will lead in the next era of AI adoption are the ones putting the right processes and systems in place today,” said Dan Schawbel, managing partner, at Workplace Intelligence. “They’re prioritizing their change management efforts, cultivating support for AI among their people, and ensuring they’re making the right investment in AI tools.”
To combat the divisions, Habib suggests adopting a clear, organization-wide approach to AI in the workplace and also choosing a vendor that can provide training to show the best use cases (and embolden employees to use it).
View the full report, here.

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