Business

MrBeast Makes More Money From His Side Hustle Than YouTube

1741724687 MrBeast GettyImages 2189655755

MrBeast is YouTube’s most-followed creator with 372 million subscribers at the time of writing — but he actually makes more money from a side business.

The 26-year-old, whose real name is Jimmy Donaldson, owns the chocolate brand Feastables, which generated $251 million in sales and more than $20 million in profit last year, per documents sent to potential investors that were obtained by Bloomberg earlier this week.

Feastables was more profitable than Donaldson’s main media business, including his YouTube channel and his Amazon Prime reality show “Beast Games,” for the first time last year. With $246 million in sales, Donaldson’s media business had slightly lower numbers than Feastables and also ended up losing close to $80 million last year.

The loss could be due to “Beast Games,” Donaldson’s Amazon Prime show, which aired the final episode of its first season last month. Although it became Amazon’s biggest unscripted show ever, with 50 million viewers in 25 days, it cost Donaldson tens of millions of dollars of his own money to create because he went over the $100 million budget.

Feastables sells prepackaged bars of chocolate in flavors like milk chocolate, peanut butter, and dark chocolate. The bars cost $35 for a king-size pack of ten. The brand differentiates itself with its commitment to ethical sourcing and a “better for you” simple ingredients list consisting of ingredients like organic cacao and grass-fed milk. The chocolate is sold at stores like Walmart, 7-Eleven, and Target in the U.S., Canada, Mexico, and other countries.

In 2025, Donaldson expects sales from Feastables to continue to surpass those from his YouTube channel and media business, per the investor documents, with $288 million from YouTube, $520 million from Feastables, and $105 million from other businesses, including his snack brand Lunchly and software firm Viewstats, which sells tools to creators to help them grow on YouTube.

^{Jimmy Donaldson. Photo by Alexi Rosenfeld/Getty Images}

Donaldson launched Feastables in January 2022, raising $5 million in the same month for the company at a $50 million valuation. Feastables has been a steadily growing business since, with $33 million in sales in 2022 and $96 million in 2023. Donaldson’s company Beast Industries is now looking to raise a couple hundred million dollars to grow and move into new areas, like video games and wellness, the documents show.

The company saw its valuation leap from $1.5 billion to about $5 billion last year following a $300 million Series C investment round led by investment firm Alpha Wave, per Bloomberg. Sources told the outlet that Beast Industries has raised more than $450 million over the past four years to invest in its businesses.

Donaldson told CNBC earlier this year that he earns “a couple million” in ad revenue and another “couple million” in brand deals from each of his YouTube videos, which regularly rack up more than 100 million views.

He told the publication that he brings in $600 million to $700 million in revenue overall each year, but reinvests “everything to the point of —you could claim—stupidity, just believing that we would succeed.”

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Business

Apple Is Losing $1 Billion a Year on Apple TV+ Streaming

Apple TV+, Apple’s streaming service that scored 72 Emmy Award nominations and nine Golden Globe nominations last year, is reportedly costing the company billions of dollars.

According to a report from The Information on Thursday, Apple has spent more than $5 billion annually creating high-quality prestige TV shows like the World War II miniseries “Masters of the Air” and the hit science fiction show “Severance.” The Information reported that despite Apple obtaining 45 million Apple TV+ subscribers, the company has lost more than $1 billion per year on the streaming service.

The news aligns with previous reports. Bloomberg noted last year that Apple spent more than $20 billion on original content from 2019 to 2024, but only attracted 0.2% of U.S. TV viewership overall.

Apple’s 45 million subscribers lag behind the number racked up by competitors. Industry leader Netflix has over 300 million subscribers while Disney+ has nearly 125 million.

Apple also charges less for Apple TV+ compared to rivals. An ad-free subscription to Apple TV+ costs $9.99 per month compared to Netflix’s lowest ad-free tier of $17.99 per month and Disney+’s lowest ad-free category of $15.99 per month. Apple tucks in Apple TV+ into other purchases, bundling three free months of Apple TV+ with the purchase of any Apple device and offering a free subscription to the streaming service with $5.99 per month Apple Music Student Plans.

Though a $1 billion loss may seem significant, it barely makes a dent in Apple’s overall revenue. Apple TV+ falls under the company’s Services division, which also houses Apple Music, Apple Fitness, Apple News+, Apple Arcade, Apple Books, and iCloud. The company’s most recent earnings for the quarter ending in January show that Apple brought in $124.3 billion in revenue overall, with $26.3 billion coming from Services. For the full year of 2024, Services yielded $96 billion in revenue.

Since launching in November 2019, Apple shows have set themselves apart for their top-notch production and star-studded casts. For example, “The Morning Show” featured Reese Witherspoon and Jennifer Aniston, and “Oprah’s Book Club” starred Oprah Winfrey as the host.

The approach has resulted in critical acclaim, with the show “Ted Lasso” earning 11 Emmy Awards overall and the movie “Coda” being the first from a streaming service to take home an Oscar for best picture in 2022. Apple has established an extensive library of content, building over 80 original movies and 120 original shows from the ground up, including comedy shows like “Mythic Quest” and action-packed movies like “Wolfs.”

Apple CEO Tim Cook said in a post-earnings call in January that the streaming service had earned more than 2,500 award nominations and 538 wins since it began.

Apple is the most valuable company in the world at the time of writing, with a market cap of over $3.2 trillion.

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Business

Boston Celtics Are the Most Expensive Sports Sale Ever

The Boston Celtics have won 18 championships (including last season), making them the most decorated team in NBA history. Now, they’ve set another record: They’re the most expensive sale in sports — ever.

On Thursday, multiple outlets reported that Bill Chisholm, managing partner at Symphony Technology Group, will buy the team for $6.1 billion. The deal is still subject to approval and review by the NBA Board of Governors.

The previous sports sales record was for the NFL’s Washington Commanders, which sold for $6.05 billion in 2023. When it comes to the NBA specifically, that previous record was the $4 billion sale of the Phoenix Suns (agreed to at the end of 2022 but finalized in early 2023).

Chisholm said in a statement that he is well aware of the complex and storied history of the team and region. He is a native of Massachusetts and a Dartmouth College graduate.

“Growing up on the North Shore and attending college in New England, I have been a die-hard Celtics fan my entire life,” Chisholm said in a statement. “I understand how important the Celtics are to the city of Boston — the role the team plays in the community is different than any other city in the country. I also understand that there is a responsibility as a leader of the organization to the people of Boston, and I am up for this challenge.”

Chisholm is estimated to be worth around $10 billion, per Sportico, and has an “encyclopedic knowledge” of the team, a source told the Boston Globe.

Fast Company notes that if the sale goes through, the Grousbeck family, the Celtics’ current majority owners, will get around a 1,700% return on investment.

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Business

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