This put up is a part of a collection sponsored by EZLynx.

For impartial brokers, crafting the right e-mail—whether or not it’s for a brand new policyholder, a renewal reminder, or a advertising and marketing marketing campaign—may be surprisingly time-consuming. Ensuring each message hits the mark can eat into worthwhile time and shortly change into a irritating drain on productiveness.

A study by We Are Talker and Slack discovered that the typical small enterprise worker spends greater than 10 hours every week drafting emails. In the meantime, McKinsey reviews that 28% of the typical workweek is dedicated to managing emails. Over the course of a month, or a 12 months, that’s a staggering period of time spent writing content material that shoppers may not at all times learn.

That’s the place EZLynx’s Digital Assistant (EVA) is available in. Whether or not you’re reaching out to particular person shoppers or constructing out bigger campaigns, EVA Email Content Assist leverages the ability of AI and integrates seamlessly with the EZLynx administration system that will help you craft efficient messages in seconds.

Attending to Know EVA: E mail Content material Help

So how does it work? To get began, EVA will immediate you to decide on the tone of your message: informal or formal. Then, you’ll choose the specified size—brief, medium, or lengthy. From there, merely enter a couple of key phrases or a brief immediate that describes the subject of your required message. You’ll be able to kind your request identical to you’re chatting with a coworker. You may ask: ‘Craft me an e-mail about upcoming coverage renewals’ or ‘Create an e-mail for the next subject: umbrella insurance coverage.’ When you’re prepared, click on the ‘Write’ button and EVA will immediately generate a refined e-mail.

For Invoice Richards, Chief Options Officer of Neighborhood Insurance coverage LLC, the ready-to-send nature of EZLynx’s E mail Content material Help device saves him worthwhile time he would in any other case spend brainstorming and modifying emails from scratch. “I wished to put in writing an e-mail to certainly one of my shoppers about voluntary advantages, so I simply made a fast request to the AI,” he defined. “It gave me a bullet-point record of every part I used to be on the lookout for, and I had an e-mail able to go that required little or no tweaking.”

You could be considering, ‘assist with writing emails sounds nice—however what if I don’t even know what subject I need to write about?’ EVA E mail Content material Help has an answer for that too. Should you’re caught on what to put in writing—whether or not it’s to a person shopper or a part of a mass advertising and marketing e-mail—the function’s built-in Content material Template Library is right here to assist spark inspiration, making it straightforward to get began even if you’re not sure the place to start.

EVA’s Content material Library presents a variety of prompts, from welcoming new shoppers to your company and group engagement emails (like showcasing how your company provides again), to gross sales and service-oriented messages, together with tips about explaining underinsurance or serving to shoppers get probably the most safety from their residence and auto insurance policies. Merely choose a subject, and the system will prefill the ‘Ask EVA’ part with a recommended immediate you should use as-is or customise to raised fit your wants.

Establishing a Constant Tone and Fashion

Whereas EZLynx’s E mail Content material Help is a robust time-saver, it additionally performs a vital position in making certain consistency throughout your company’s communications—each in frequency and tone. By saving you time, EVA will assist you to succeed in out to shoppers extra typically, rising engagement and constructing belief as shoppers see you as a dependable skilled at all times searching for his or her wants. Moreover, E mail Content material Help ensures a constant fashion in all of your e-mail communications.

In lots of organizations, totally different crew members naturally write in several methods: some use a proper tone, others write extra casually; some go into nice element, whereas others want to maintain issues brief and easy. This variation can create a disjointed expertise for shoppers and make your company’s messaging really feel inconsistent. EVA solves this by giving each message a constant tone and construction, regardless of who’s behind the keyboard. As a result of the content material is generated by a single, unified device as a substitute of being written from scratch by a number of folks, your company can keep a cohesive voice throughout all shopper emails— giving shoppers a well-recognized expertise each time they work together along with your company.

The advantages of EVA transcend constant messaging for Carlo Ferrara, Chief Working Officer of StreetSmart Insurance coverage Company. EVA helps create stronger alignment throughout his crew. As a result of EVA E mail Content material Help is constructed immediately into the EZLynx Administration System, crew members can simply view, collaborate on, and refine emails collectively in actual time. “Generally I are inclined to word-vomit,” Ferrara admits. “However E mail Content material Help takes what I’m making an attempt to say and makes it a lot clearer. I can work with my crew, share the messaging we’re growing, and fine-tune it collectively—which is fairly cool.”

Holding Communications in One Straightforward-To-Use-Platform

Content material help instruments are enormous timesavers for an impartial agent—however having these instruments constructed immediately into your company administration system may be game-changing. With EZLynx, there’s no must waste time leaping between AI writing instruments, your administration system, and your inbox. The EVA Content material Help device is totally built-in into EZLynx, so you may effectively handle shopper communications with out disrupting your workflow.

Ferrara shared how this integration has impacted his crew: “We’ve determined to change to EZLynx solely for our e-mail campaigns. Our outdated system relied on AI to generate emails, however now with EZLynx’s new e-mail marketing campaign, we are able to streamline every part into one platform.”

EVA isn’t nearly saving time—it’s about reclaiming it so you may deal with what actually strikes the needle: rising your enterprise and constructing stronger relationships with shoppers. Should you’re able to wave goodbye to author’s block and elevate your agency, give EVA E mail Content material Help a attempt as we speak.