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25+ Important Aldi Interview Questions: Ultimate Guide to Expert Strategies for UK Applicants (2023 Edition)

Are you preparing for an ALDI interview? Do not worry, we have got you covered with our comprehensive list of the top 25 ALDI interview questions and expert answers. Get ready to ace your interview and land your dream job at one of the most renowned and successful retail companies.
Key Takeaways:
- Prepare for ALDI interviews by researching the company and identifying personal values that align with the company’s commitment to quality and low prices.
- Emphasize customer service skills, adaptability, and problem-solving abilities when answering common and technical interview questions.
- Showcase attention to detail, efficiency, and teamwork when discussing how you handle tasks, repetitive work, and conflicts with coworkers.
What is ALDI?
ALDI is a renowned international discount supermarket chain with more than 10,000 stores located in 20 countries. It was established in 1946 by the Albrecht family in Germany. Known for its no-frills approach, ALDI offers a limited yet high-quality selection of products at affordable prices.
The company prioritizes efficiency and cost-cutting measures, such as requiring customers to bring their own bags and charging for shopping carts. ALDI’s goal is to provide customers with the best value for their money, making it a top choice for budget-conscious shoppers worldwide.
In 1913, Anna Albrecht opened a small grocery store in Essen, Germany. After the Second World War, her sons, Karl and Theo, took over the business and transformed it into a chain of stores known as ALDI. The brothers introduced a unique concept of no-frills shopping, focusing on offering top-notch products at low prices.
Over time, ALDI experienced steady growth and expanded globally, becoming one of the largest and most successful discount supermarket chains. Today, ALDI continues to thrive, providing customers with affordable groceries while maintaining a commitment to quality and value.
What to Expect During the ALDI Interview Process?
The ALDI interview process may seem daunting, but with the right preparation, it can be a smooth and successful experience. This section will cover what you can expect during each stage of the ALDI interview process. We’ll discuss the unique aspects of the online application, including specific job interview requirements and the importance of understanding ALDI’s unique store layout.
Next, we’ll dive into the phone interview, including tips for acing the 17 most commonly asked ALDI interview questions. Finally, we’ll cover the in-person interview, focusing on how to best showcase your personal values, key skills, and relevant experience.
1. Online Application
The first step in the ALDI interview process is completing the online application. Here is a list of steps involved in the application process:
- Visit the official ALDI website and go to the careers section.
- Create an account or log in if you already have one.
- Provide the necessary personal information and upload your resume.
- Fill out the application form, including details about your qualifications, work experience, and availability.
- Submit your application and wait for a response from ALDI.
Make sure to meet all the specific requirements mentioned in the job description, as ALDI seeks candidates who can handle the unique store layout and work in a fast-paced environment. Take your time to accurately highlight your skills and experience in the online application, as it is the first impression the hiring team will have of you. Good luck!
2. Phone Interview
A phone interview is an essential step in the ALDI interview process. Here is a list of steps to expect during a phone interview:
- Introduction: The interviewer will introduce themselves and provide an overview of the interview process.
- Background questions: You will be asked about your previous work experience and education.
- Behavioral questions: Expect questions about your skills, strengths, and experiences that relate to the job.
- ALDI-specific questions: The interviewer will ask about your knowledge of ALDI and why you want to work for the company.
- Availability and schedule: They will inquire about your availability, work schedule preferences, and any potential conflicts.
- Questions for the interviewer: The interviewer will allow you to ask any questions you have about the company or the position, including tips for answering them.
Preparing for a phone interview is crucial. Research common ALDI interview questions and practice your answers. Familiarize yourself with the company’s values and mission. Dress professionally, even though the interviewer can’t see you. Ensure you have a quiet and distraction-free environment for the call.
3. In-Person Interview
During an in-person interview at ALDI, applicants can expect the following steps:
- Arrive early: Be punctual and arrive at least 10 minutes before the scheduled interview time.
- Dress professionally: Wear appropriate attire, such as business casual or formal, to make a good impression.
- Greet the interviewer: Start with a firm handshake and maintain eye contact while introducing yourself.
- Answer questions confidently: Be prepared to discuss your personal values, key skills, and relevant personal experiences, including a story that showcases your suitability for the position.
- Show enthusiasm: Demonstrate your interest in working at ALDI by expressing your motivation and passion for the company.
- Ask questions: Prepare thoughtful questions about the company culture, job responsibilities, and opportunities for growth.
- Highlight teamwork skills: Emphasize your ability to work well in a team, as collaboration is valued at ALDI.
- Follow up: Send a thank-you note or email after the interview to express your gratitude and reiterate your interest in the position.
In a similar vein, a candidate once shared a story during an ALDI interview about their experience working in a fast-paced retail environment and how their strong organizational skills and ability to prioritize tasks effectively helped them handle the demands of the job successfully. This story highlighted their relevant personal experience and demonstrated their suitability for the position.
What are the Common ALDI Interview Questions?
1. Why do you want to work at ALDI?
When asked “Why do you want to work at ALDI?” during an interview, it’s important to highlight your personal values and how they align with ALDI’s principles. Mention specific aspects that attract you to the company, such as their commitment to high-quality products, sustainability, or providing affordable options to customers. Share three things that stand out about ALDI, such as their employee benefits, inclusive work environment, or opportunities for growth. Show enthusiasm and passion for joining ALDI’s team, emphasizing your dedication to delivering exceptional customer service and contributing to the company’s success. Pro-tip: Research ALDI’s core values and incorporate them into your answer, demonstrating that you’ve done your homework and are genuinely interested in becoming part of the organization.
2. What do you know about ALDI?
ALDI is a German discount grocery store chain with over 10,000 stores worldwide. It is well-known for its affordable prices on a wide range of products, including groceries and household items. ALDI is also recognized for its high-quality private label brands and limited selection of items, which helps to keep costs low. The company prides itself on efficiency, with a focus on streamlined operations and cost-saving measures.
In my personal experience, shopping at ALDI is always a pleasant experience thanks to its friendly staff and well-organized stores.
Fun Fact: Founded in 1913 in Germany, ALDI has expanded globally and is now one of the largest discount supermarket chains in the world.
3. How do you handle difficult customers?
Handling difficult customers requires effective customer service skills and the ability to think creatively to improve their customer experience. Here are steps to handle difficult customers:
- Listen actively: Patiently listen to their concerns and let them express their frustrations.
- Show empathy: Acknowledge their feelings and assure them that you understand their perspective.
- Stay calm: Maintain a calm demeanor and avoid getting defensive or argumentative.
- Offer solutions: Propose practical solutions to address their issues and provide alternatives if needed.
- Follow up: After resolving the situation, follow up with the customer to ensure their satisfaction.
- Learn from the experience: Reflect on the encounter and consider ways to improve future customer interactions.
4. How do you handle stressful situations?
Handling stressful situations in a friendly environment like an ALDI interview requires effective strategies to demonstrate resilience and problem-solving abilities. Here are steps to handle stress:
- Stay calm and composed.
- Take deep breaths to manage anxiety.
- Identify the cause of stress and break it down into manageable parts.
- Develop a plan of action and prioritize tasks.
- Seek support from colleagues or mentors.
- Utilize positive self-talk and affirmations.
- Take regular breaks to recharge.
- Practice self-care activities outside of work to manage stress levels.
- Reflect on past successes and use them as motivation.
- Maintain a positive attitude and focus on solutions.
5. How do you prioritize tasks?
When asked about how you prioritize tasks during an ALDI interview, it’s important to showcase your ability to handle multiple responsibilities efficiently. Here are some steps to consider:
- Assessing urgency: Evaluate tasks based on deadlines and importance to determine which ones need immediate attention.
- Creating a to-do list: Organize tasks in order of priority, ensuring that important and time-sensitive tasks are given top priority.
- Breaking tasks into smaller steps: If a task seems overwhelming, break it down into smaller, more manageable tasks to tackle them systematically.
- Delegating when possible: If there are tasks that can be assigned to others, delegate them, freeing up your time to focus on more critical tasks.
- Re-evaluating and adjusting: Regularly review your to-do list, making adjustments as new tasks arise or priorities shift.
By demonstrating your ability to effectively prioritize tasks, you’ll highlight your commitment to quality and efficiency, qualities that align with ALDI’s emphasis on quality products and low prices.
6. How do you handle conflicts with coworkers?
- Openly communicate: Address conflicts with coworkers directly, using clear and respectful communication.
- Listen actively: Hear others’ perspectives and concerns, demonstrating empathy and understanding.
- Collaborate: Work together to find mutually beneficial solutions, fostering a sense of teamwork.
- Seek mediation if needed: If conflicts persist, involve a supervisor or HR representative to facilitate resolution.
- Problem-solving: Approach conflicts with a focus on finding practical solutions rather than assigning blame.
- Stay professional: Maintain a calm and professional demeanor, even during challenging interactions.
7. How do you handle a mistake you made on the job?
Handling a mistake on the job requires accountability, learning from mistakes, and maintaining professionalism.
- Take responsibility for the mistake without making excuses.
- Communicate the mistake to your supervisor or team, providing all relevant details.
- Apologize sincerely and express your commitment to rectifying the error and maintaining professionalism.
- Propose a solution or offer to assist in resolving the issue.
- Learn from the mistake by identifying the root cause and implementing preventive measures.
Remember, mistakes happen, and it’s how you handle them that matters. Emphasize your willingness to learn and grow from the experience, demonstrating your professionalism and dedication to improvement.
8. How do you handle a fast-paced work environment?
Handling a fast-paced work environment at ALDI requires adaptability, effective time management, and the ability to multitask.
- Prioritize tasks based on urgency and importance.
- Break big tasks into smaller manageable chunks.
- Use tools like calendars and to-do lists to stay organized.
- Stay focused and avoid distractions to maintain productivity.
- Learn to delegate tasks and ask for help when needed.
- Develop effective communication skills to keep up with the pace.
- Take short breaks to recharge and maintain energy levels.
- Stay flexible and be open to change and unexpected challenges.
In a fast-paced environment like ALDI, it’s essential to remain calm, adaptable, and proactive to deliver quality results and meet deadlines.
9. How do you handle repetitive tasks?
Handling repetitive tasks effectively requires attention to detail, efficiency, and effective task management. Here are steps to manage tasks more efficiently:
- Create a schedule or checklist to break down the task into smaller, more manageable parts.
- Set clear goals and timelines to stay focused and motivated in your task management.
- Identify ways to streamline the process and eliminate unnecessary steps to improve task management.
- Take short breaks to avoid monotony and maintain productivity while managing tasks.
- Implement automation or tools to simplify repetitive tasks whenever possible in your task management.
Suggestions: Stay organized, find ways to make the task more enjoyable, and reward yourself upon completion for effective task management.
10. How do you handle working in a team?
When asked how you handle working in a team during an ALDI interview, it is important to showcase your skills in collaboration, effective communication, and navigating team dynamics.
- Highlight your experience in successfully working with teammates to achieve common goals.
- Discuss your ability to communicate effectively with team members, ensuring everyone is on the same page.
- Show your adaptability in navigating different team dynamics and working well with a variety of personalities.
- Share examples of how you have resolved conflicts or challenges within a team setting.
- Emphasize your willingness to contribute and support your team members to achieve success together.
What are the Technical Questions Asked in an ALDI Interview?

In an ALDI interview, candidates can expect to be asked a variety of technical questions to assess their skills and knowledge in areas such as cash handling, inventory management, customer service, and food safety. These questions require specific expertise and experience, and play a crucial role in determining a candidate’s suitability for the job. In this section, we will delve into the technical questions typically asked in an ALDI interview and provide insights on how to answer them effectively.
1. How do you handle cash transactions?
Handling cash transactions requires a high level of attention to detail and accuracy. Here is a list of steps to effectively manage cash at ALDI:
- Count the cash drawer at the start of your shift and verify that it matches the recorded amount.
- Accurately process cash transactions, ensuring that the correct change is given.
- Securely store cash in the register and follow ALDI’s specific cash handling procedures.
- Regularly balance the cash drawer to maintain accuracy throughout your shift.
- Handle counterfeit currency by following ALDI’s guidelines and promptly notifying a manager.
- Maintain confidentiality and integrity when handling cash to ensure customer trust.
- Report any discrepancies or issues regarding cash transactions to your supervisor.
2. How do you handle inventory management?
When it comes to handling inventory management during an ALDI interview, it’s important to showcase your skills in inventory control, organization, and time management. Here are some steps to demonstrate your expertise:
- Emphasize your experience in maintaining accurate inventory records and conducting regular stock counts.
- Showcase your ability to efficiently manage time by analyzing sales data and forecasting demand to ensure adequate stock levels.
- Discuss your proficiency in coordinating with suppliers to ensure timely deliveries and managing inventory replenishment within a set timeframe.
- Highlight your expertise in implementing efficient storage systems and maintaining proper product rotation to optimize time and resources.
- Explain how you prioritize tasks and handle inventory discrepancies or issues promptly and effectively, utilizing time management skills.
Remember to provide specific examples and quantify your achievements to showcase your ability to handle inventory management successfully.
Suggestions:
- Be prepared to discuss how you have effectively implemented time management strategies in previous roles, specifically in inventory management.
- Highlight any software or technology skills you possess that are relevant to inventory management and time management.
- Demonstrate your ability to work well under pressure and meet tight deadlines in a fast-paced retail environment, utilizing strong time management skills.
3. How do you handle customer service issues?
When it comes to handling customer service issues at ALDI, there are a few steps you can follow for effective resolution:
- Listen actively to the customer’s concern and let them fully explain the issue.
- Show empathy and understanding towards the customer’s frustration.
- Apologize sincerely for any inconvenience caused.
- Offer a solution or alternatives to resolve the issue, ensuring customer satisfaction.
- Resolve the problem promptly and efficiently, demonstrating problem-solving skills.
- Follow up with the customer to ensure their satisfaction and address any further concerns.
Remember, maintaining a positive attitude and focusing on problem-solving will help create a positive customer experience at ALDI.
4. How do you handle food safety and sanitation?
- Handle food safety and sanitation by following proper food handling practices, such as washing hands regularly and thoroughly.
- Ensure that food is stored at the correct temperatures to prevent bacterial growth.
- Maintain cleanliness in the kitchen and work area, regularly sanitizing surfaces and utensils.
- Implement food safety regulations, including proper labeling and storage of food items.
- Train staff on food safety protocols and conduct regular inspections to ensure compliance.
Fact: Adhering to food safety and sanitation guidelines not only ensures the health and well-being of customers, but also helps to maintain the reputation and success of the business.
How do you handle working with a scanner or register? (Keywords: Technical Skills, Familiarity With Equipment, Accuracy)
- Develop technical skills: Familiarize yourself with the scanner or register by reading the user manual and practicing its operation.
- Ensure familiarity with equipment: Spend time observing experienced employees and ask for guidance to understand the nuances of the scanner or register.
- Prioritize accuracy: Pay close attention to details, double-check each transaction, and verify that items are scanned or entered correctly.
- Practice efficiency: Learn shortcuts and utilize the features of the scanner or register to optimize speed and accuracy.
- Handle errors calmly: If mistakes occur, remain composed and quickly rectify them, seeking assistance from a supervisor if necessary.
Remember, technical skills and familiarity with equipment are crucial for accurate and efficient operation of a scanner or register. Have confidence in your abilities and don’t hesitate to ask for help when needed.
FAQs about Top 25 Aldi Interview Questions & Answers
What questions do Aldi ask at an interview?
Aldi interviews typically focus on your qualifications, experience, and fit for the company. You can expect questions about your skills, strengths, and interest in the company’s values and goals. Some common Aldi interview questions include:
- Tell me about yourself.
- Why do you want to work at Aldi?
- What do you know about Aldi?
- What are your strengths and weaknesses?
- How would you handle a conflict with a colleague?
- Where do you see yourself in five years?
How do I pass an Aldi interview?
To pass an Aldi interview, it’s important to research the company and practice answering common interview questions. Be sure to demonstrate your knowledge of Aldi and its values, and showcase your relevant skills and experiences. Dress professionally and arrive early to make a good first impression. During the interview, remain calm and confident, and be sure to ask thoughtful questions about the company and the role.
Does Aldi do job interviews?
Yes, Aldi conducts job interviews for all positions. The interview process involves an initial phone interview, followed by one or more in-person interviews. These interviews may be conducted by a hiring manager, store manager, or a panel of employees.
What are the top 25 ALDI Interview Questions & Answers?
1. Tell me about yourself.
2. Why do you want to work at Aldi?
3. What three things do you like and what three things do you dislike about Aldi?
4. If you could change one thing at Aldi, what would it be?
5. If we were to hire you, what would you bring to Aldi?
6. What do you know about Aldi?
7. What is your personal experience of Aldi?
8. What appeals to you about working for Aldi?
9. What are your strengths and weaknesses?
10. Have you ever had a conflict with a colleague?
How did you resolve it?
11. What would you do if you witnessed a colleague stealing from Aldi?
12. Where do you see yourself in five years?
13. Tell me about a time when you made a mistake.
14. What are some of the Aldi values that you resonate with?
15. What do you think makes a successful Aldi employee?
16. How do you handle stressful situations?
17. Can you give an example of a time when you provided excellent customer service?
18. How do you prioritize tasks in a fast-paced environment?
19. Have you ever had to work with a difficult coworker or manager? How did you handle it?
20. What do you think sets Aldi apart from other grocery stores?
21. Can you tell me about a time when you went above and beyond for a customer?
22. How do you handle challenging customers?
23. Can you give an example of a time when you had to work as part of a team? 24. How do you stay organized and manage your time effectively?
25. What do you think you can learn from working at Aldi?
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Save More Than 80% on This Adobe Acrobat + Microsoft Office Pro 2021 Bundle

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Running a business means working with documents, presentations, spreadsheets, and contracts daily. Having the right tools in place can make or break efficiency, and that’s exactly what this offer delivers.
For a limited time, you can get a three-year subscription to Adobe Acrobat Classic plus a lifetime license to Microsoft Office Professional 2021 for Windows—all for just $89.99 (MSRP: $543.99).
Why business leaders should pay attention
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The Most Common Tax Planning Mistakes For High Earners

If my posts on the mistake of chasing value stocks or the need to invest big money to make life-changing money don’t resonate, consider hiring a financial professional to manage your portfolio. You may not be obsessed enough to consistently invest the amount needed to retire comfortably. Offloading the burden of investing frees up your time and energy to focus on work, family, and hobbies.
At this moment, I’m preparing to do my taxes again. Every year I file an extension (Oct 15 deadline) because of delayed K-1s from private fund investments. So when Empower reached out about highlighting tax planning mistakes for high earners, I agreed. It’s a topic I know all too well.
What I didn’t realize is that Empower offers tax planning as part of its standard client service. No extra invoices, no $300/hour CPA bills. Just integrated advice, included in the management fee. Considering that taxes are often the single largest expense for high-income earners, having proactive strategy baked in is a big deal.
The Importance Of Tax Planning For High Income Earners
When you’re a high earner—think $250,000+ income or the potential to get there—you’ve probably got a lot on your plate: investments, real estate, maybe a business or two. What you might not be paying enough attention to? Tax planning.
It’s not sexy like a moonshot AI stock, but the compounding effect of smart, consistent tax moves can rival investment returns over time. As Empower Personal Wealth specialist Scott Hipp, CPA, CFP® explains, for high-income, high-net-worth clients, tax planning isn’t about chasing one-off loopholes, it’s about proactive, coordinated, year-round strategy.
Let’s dive into four key questions Scott answered that reveal just how much value smart tax planning can deliver. If you’re searching for a financial professional to manage your wealth, choosing one that integrates tax planning into their service is essential, not an add-on.
Empower has been a long-time affiliate partner of Financial Samurai, and I personally consulted for Personal Capital (later acquired by Empower) from 2013 to 2015. I’ve seen firsthand how incorporating tax strategy into wealth management can meaningfully boost long-term returns.
1. Why is tax planning critical for high earners?
When you’re in the top federal tax brackets—32%, 35%, or 37%—every strategic move counts more. Saving 1% on taxes for someone making $100K is nice. Saving 1% for someone making $800,000? That’s four first-class tickets to Hawaii with a couple thousand left over.
Scott says most people think of tax planning as a once-a-year scramble or a hunt for magical loopholes (“I heard Uncle Bob pays zero taxes because he made his dogs employees…”). The truth: the biggest gains come from small, consistent, legal moves year after year.
It’s like The Shawshank Redemption: pressure and time. Maxing out a health savings account, backdoor Roth contributions, charitable “bunching,” and tax-loss harvesting may seem minor in isolation, but over 20 years, they can carve a serious tunnel toward financial freedom.
Here’s the danger: by the time you file in April, most opportunities are gone. If you’re filing 2025’s taxes in April 2026, your deadline for most strategies was December 31, 2025. That’s why Empower’s team works year-round—advisors and tax specialists meet regularly to tweak and optimize before the clock runs out.
2. What’s the deal with the SALT deduction changes?
The State and Local Tax (SALT) deduction cap got a temporary boost after the passage of The One Big Beautiful Bill Act on July 4, 2025. It’s $40,000 in 2025 (up from $10,000), rising slightly each year until 2029, before reverting in 2030.
Who benefits? Mostly taxpayers with AGI under $500K in high-tax states. Hit $600K AGI, and the expanded cap phases out completely.
But even high earners over $600K aren’t out of luck—if you own a pass-through business (S-corp, partnership, LLC taxed as such), you might use the Pass-Through Entity Tax (PTET) workaround. Here, the business pays state taxes, making them fully deductible federally, and you get a state tax credit. As of 2025, 35+ states have a PTET option.
For the right clients, SALT changes + PTET can unlock deductions worth tens of thousands—money that stays in your portfolio instead of the IRS’s coffers.
3. How does Empower approach complex high-earner situations?
Let’s say you’re a business owner with significant investment income, passive rental income, and real estate holdings.
With Empower, you basically have a “tax specialist on demand” baked into your fee – no surprise bills. The process starts with:
- Reviewing the past three years of returns for missed opportunities. (You’ve got three years to amend and claim a refund.) Empower can spot thousands in overlooked deductions.
- Holistic planning based on your goals. Tax strategy isn’t in a vacuum—it’s tied to your investment plan, estate goals, and cash flow needs.
Common missed opportunities for self-employed clients:
- Not deducting health insurance premiums.
- Missing the Qualified Business Income (QBI) deduction.
- Ignoring home office deductions.
More common errors Empower can help catch:
- Capital loss carryforwards lost when switching preparers/software
- Incorrect Backdoor Roth processing
- Missed Foreign Tax Credit
- Wrong cost basis for stock sales (ESPP, options)
- HSA distributions taxed in error
From there, Empower looks forward—maybe setting up a solo 401(k), timing income, or planning capital gains. The idea is to create an ongoing tax playbook, not just fix past mistakes.
4. What real-world tax savings have clients seen?
Missed health insurance deductions are surprisingly common—and costly.
- S-Corp owner: CPA added health insurance premiums to W-2 wages (correctly) but never told the client they could deduct those premiums above the line. Amending three years’ returns saved ~$6,000 in federal taxes.
- Sole proprietor: Deducted health insurance as a Schedule A itemized deduction, but couldn’t benefit due to medical expense thresholds and not itemizing at all. Amending saved ~$7,500.
- Medicare premiums: Many don’t know they qualify as self-employed health insurance deductions. Catching this can save $1,000+ per year.
These aren’t flashy hedge-fund-like wins—but they’re guaranteed returns via tax savings, often compounding over years.
Key Strategies Empower Uses for High Earners
Scott shared a few proactive moves that come up again and again:
Bunching Charitable Contributions
Standard deduction in 2025: $15,750 (single) / $31,500 (married). By combining two or more years of donations into one tax year, you can exceed the standard deduction, itemize that year, and take the standard deduction the next—resulting in a bigger total deduction over time.
Bonus: Donate appreciated assets or use a Donor-Advised Fund for even more efficiency.
Tax Loss Harvesting
Selling investments at a loss to offset gains elsewhere—then reinvesting in similar (but not “substantially identical”) assets—can lower your current-year tax bill while keeping your portfolio allocated. All Empower Personal Strategy clients ($100K+) minimize your tax burden with proactive application of tax-loss harvesting and tax location.
Roth Conversions
Moving funds from a traditional IRA to a Roth IRA lets you lock in today’s tax rate if you expect to be in a higher bracket later. Future withdrawals? Tax-free. This is especially powerful in lower-income years before RMDs kick in.
Saving Money On A Good CPA
A good CPA might charge $150–$400/hour just for tax consultations. Meanwhile, many don’t offer proactive planning at all, focusing instead on compliance and filing.
Empower builds tax planning into its overall wealth management service for clients with $100K+ in investable assets. That means:
- One fee, one integrated plan.
- Advisors and tax specialists in the same room (or Zoom) all year.
- Proactive calls before the deadlines—not “we’ll see you next April.”
The Bottom Line
Big investment wins get the headlines, but year after year, quiet, boring, proactive tax moves can be worth just as much, sometimes more. For high earners, ignoring tax planning is like leaving compounding on the table.
If you’ve got $100K+ in investable assets, Empower is offering Financial Samurai readers a free consultation. Even if you’re confident in your current plan, a second opinion could uncover thousands in missed opportunities.
For a limited time only, book your free, no obligation session here. An Empower professional will review your investments and net worth, and offer some suggestions on where you can optimize, all for free.
Empower’s Tax Optimization Services
Tax optimized investing (tax loss harvesting, tax location, tax efficiency): available to clients investing $100K+.
Tax planning guidance (analysis and recommendations – identify gaps and opportunities in your tax strategy before you file with your advisor and tax specialist): available to $250K+.
At $1M+, clients receive the above, in addition to access to a CPA, at no additional cost.
Disclosure: This statement is provided by Kansei Incorporated (“Promoter”), which has a referral agreement with Empower Advisory Group, LLC (“EAG”). Learn more here.
To expedite your journey to financial freedom, join over 60,000 others and subscribe to the free Financial Samurai newsletter. Financial Samurai is the leading independently-owned personal finance site today, established in 2009.
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How To Eliminate That Intense Financial FOMO You’re Feeling

Back in 2012, I thought I had finally conquered financial FOMO after walking away from a well-paying finance job. But after having children, I’ve noticed more and more relapses. If you’ve found yourself battling the desire for more money than you truly need, this post is for you.
Ever since returning to San Francisco from our 36-day trip to Honolulu, I’ve been feeling a greater sense of FOMO. The first week back hit especially hard when Figma IPOed and surged 333% on its first day. Suddenly, we were right back to frenzied markets, with retail investors piling in at sky-high prices.
In Honolulu, my focus was on mainly three things: 1) family, 2) exercise, and 3) remodeling my parents’ in-law unit. Those three priorities consumed all my bandwidth. Between supercommuting and construction, I was spent most days, with little time left to think about chasing investments.
Pickleball and then the beach were my escape. While waiting for the next game, conversations revolved around recapping rallies, kids, or which store sold the best Pirie mangoes. Careers and investments never came up, except when I asked a couple players about Honolulu’s cost of living. The vibe was refreshingly present, grounded, and calm.
The Return Back Was Somewhat Jolting
I had never taken my family on such a long trip before, so the contrast with life back home was especially clear.
With just the four of us at home, family logistics became simpler, familiar camps smoothed out childcare every other week, and the remodeling burden was finally lifted. With all that mental headspace freed up, my mind inevitably drifted back to the markets and to the unsettling realization that the AI boom was racing ahead without me.
On the pickleball courts here, the chatter couldn’t have been more different. Nearly everyone was talking about tech stocks, the bull market, and the next big AI play. Why? Because nearly everyone either works in tech or invests heavily in it. There was no escaping the mania. I found myself longing for the calmer rhythm of Honolulu again.
The Moment That Reduced My FOMO Tremendously
Then something unexpected happened that broke my financial FOMO fever. The first weekend back home, I went to a neighborhood gathering at a local park. Familiar faces were everywhere, including one dad I occasionally hang out with. He works in venture, so I asked whether he ever felt the same financial FOMO I’d been struggling with since returning.
He shrugged. “Kinda, but not really.” Why would he? He spends his days looking for the next big winner, so opportunities are always flowing across his desk. Though he did mention once passing on a company that went on to be a huge success.
That surprised me. If anyone should feel FOMO, it’s investors who had the chance and said no, far worse than never getting a look at all, which is the reality for most of us. If I never had the opportunity, then there was no missing out in the first place. But it also made sense he didn’t feel much financial FOMO since he was already immersed in the hunt for more.
We kept chatting. He asked how my summer had been, so I shared some stories from our time away. Naturally, I asked about his summer too, expecting to hear about some big trip since his family had traveled a lot before. But instead, he told me they hadn’t gone anywhere. He’d been too busy working. Two months into summer, and he was still grinding away.
That was my “ah hah” moment. Suddenly, my financial FOMO evaporated. Here was someone, at least twice as wealthy as me, stuck at home because of work. It reminded me of my banking days, when I had to ask for permission to take vacation—like a kid asking his parents for pocket money. What a crock!
I’m sure his hard work this summer will make him millions more. But he’s already rich. At our age, I don’t want to sacrifice too much time with my kids for incremental wealth that won’t materially change our lifestyle. 18 summers isn’t a lot. I’ve got enough passive income to cover our family’s basic needs. That freedom, I was reminded, is worth more than chasing the next big score.
The Six Steps To Reducing Your Intense FOMO
Financial FOMO comes from comparison, insecurity about our own progress, and the fear of missing a once-in-a-lifetime opportunity. It tends to peak during bull markets, when it feels like everyone else is getting rich except you.
I’m not sure anybody is truly immune to financial FOMO. You can be wealthy, financially independent, retired, or even work in venture capital, and still feel it. But FOMO left unchecked can push you into bad investment decisions, such as buying at peaks, overextending on margin, or constantly second-guessing yourself.
Here are six tactical yet practical steps that may help you manage FOMO better:
1) Build a Core Portfolio You Rarely Touch
One of the best ways to combat FOMO is to remind yourself that you already own a piece of the future. If you’re invested in equities, real estate, Bitcoin, or venture, you’re covered. Even holding something as simple as the S&P 500 means you’re participating in the ongoing growth of our economy. The exact mix of your asset allocation is up to you. What matters most is having a stake in assets that can carry you forward, so you don’t feel pressured to chase every hot new opportunity.
I keep the bulk of my public equity investments in broad index funds. Meanwhile, about 40% of my net worth in real estate, and 15% in private companies.With a solid core, it becomes much easier to tune out the noise and ignore the hype cycles.
For example, if AI truly sparks a wave of IPOs, new startups, and thousands of newly minted millionaires, at least my San Francisco real estate should benefit. I recently experienced a rental bidding war for one of my properties and that’s before the AI IPO wave has even arrived. Investing in the picks and shovels helps ensure you will financially benefit, no matter what.
2) Allocate a “FOMO Fund”
Instead of trying to suppress the urge to participate, give yourself permission, but with guardrails. Roughly 40% of my public equities are in individual growth names, mostly tech. This way, when I see headlines about breakthroughs, like quantum computing, I feel like I’m part of the story rather than left on the sidelines. Of course, during the next correction, I will also lose more than the average index fund investor too.
I’ve also carved out a dedicated “FOMO Fund”—about 5% of my overall portfolio—for speculative money. That’s where I can dabble in individual private companies, new venture funds, or even short-term trends. If it pays off, great. If not, it won’t derail my financial plan. By containing the risk, you scratch the itch while protecting your long-term wealth.
3) Systematize Your Investing With Automation
One reason FOMO hits so hard is because investing often feels optional and emotional. A simple antidote: automation. Dollar-cost averaging into index funds, ETFs, individual stocks, or funds removes the decision-making stress. When money flows into the market on a schedule, you don’t sit around debating whether to chase the next hot stock. Instead, you’re already steadily invested, no matter what the headlines say.
For example, after opening a new personal Innovation Fund account earmarked for my kids with $26,000 ($500 bonus if you invest over $25,000), I enrolled in auto-invest at $2,500 a month. It’s enough out of my cash flow to feel involved without feeling strain. One year later, that’s $30,000 invested; after 10 years, $300,000.
Without automation, it’s easy to fall off track because life gets busy. I have over 30 investment accounts to manage between the four of us. Inevitably, I’m going to miss something, which is why automation is so important to free up mental bandwidth.
I’m concerned my kids may have little chance of becoming financially independent on their own in an AI-driven, hyper-competitive world. Therefore, every dollar I automate for them helps reduce that concern, while ensuring their money is working even if I get distracted.

4) Use Opportunity Cost as a Filter
Before jumping on the next hot idea, I try to ask: What am I giving up if I do this? Am I sacrificing cash flow, peace of mind, or time with family? Am I risking capital I’ll need in five years for housing, education, or flexibility? During bear markets, I certainly get a little more moody. By forcing yourself to weigh trade-offs, you realize some FOMO-driven decisions don’t actually pass the test. I
As someone who enjoys investing more than spending, this opportunity cost exercise often flips for me. I tend to think instead: What is the opportunity cost of spending money on something I don’t really need versus the potential returns if I invested it? Buying this unnecessary $120,000 Range Rover could turn into $300,000 in five years if invested well!
Still, the reality is that not all investments work out, especially the most speculative ones. Corrections and bear markets are a natural part of investing. Which is why it’s worth asking a different version of the question too: What are the joys I’m giving up today in exchange for an investment that may never pan out? That balance helps keep you grounded, whether you lean toward spending or investing.
Losing Money Quickly
Just look at the Figma IPO. I suspect FOMO drove many investors to pile in on day one, paying $100–$133 a share. Fast forward just a few weeks, and the stock is already down about 40% from its peak. I would much rather have spent $25,000 on a memorable family vacation than invested it in Figma and watched $10,000 vanish in two weeks. YOLO!
Chasing hot IPOs at extraordinary valuations is dangerous, so please be careful. Instead, consider investing in these companies before they go IPO so you can sell to investors who experience maximum FOMO.
Always remind yourself that you can and will lose money when it comes to investing in risk assets. Sometimes, this fact is easy to forget during a bull market.

5) Define “Enough” Clearly
FOMO often creeps in when you don’t have a clear baseline for what success actually means to you. If your target is always a vague “more,” then no matter how much progress you make, someone else will always appear to be ahead – whether it’s their bigger house, higher net worth, or latest hot investment. That mindset makes contentment impossible.
What helps is defining enough. For me, that’s when passive income reliably covers our family’s basic living expenses. Once that box is checked, every dollar beyond is truly optional. I can put it toward growth investments, donate it, or try to spend it guilt-free on experiences.
After I hit a passive income target, I try and shift my mindset back toward an early retirement lifestyle. This means less striving, more enjoying. Anchoring to “enough” quiets the noise, and reminds me that I’ve already got enough.
Once you know your number and can sustain your lifestyle, you realize chasing endlessly isn’t freedom, it’s another form of bondage.
6) Change Your Environment
Finally, FOMO isn’t just about the markets, it’s about the people around you. Living in go-getter cities like San Francisco or New York means you’re constantly surrounded by the most ambitious and competitive people. Many of whom are making big money in tech, finance, or startups. The conversations, the headlines, even the birthday gatherings, it all feeds into a sense that you’re in this constant battle where you’re often falling behind.
One way to dial that back is to physically change your environment. Moving to, or even spending extended time in, a slower-paced city or town gives you space to breathe. Suddenly, not everyone is talking about the latest IPO or AI fundraise. Conversations shift to family, community, or quality of life.
It doesn’t mean giving up ambition or opportunity, you can still build wealth anywhere. But by lowering the ambient noise of competition, you reduce the constant comparison game that fuels financial FOMO.
Final Thoughts On Getting Rid Of FOMO
Markets will always swing from euphoria to despair, and there will always be someone making more money than you. But with a sound core portfolio, a small space to take punts, and a clear definition of enough, you can stay disciplined while still scratching the investing itch.
FOMO doesn’t disappear, but with the right systems, it can be managed so it doesn’t manage you.
Readers, do you experience financial FOMO? If not, how do you manage it so you don’t feel like you’re constantly missing out on financial gains? Interestingly, the vast majority of people I speak with in real life say they don’t really struggle with financial FOMO. That makes me curious — what strategies do you use to tame this beast?
Invest in AI So You Don’t Get Left Behind
AI is set to disrupt the labor market in a massive way, for you and for your kids. One way to hedge against that disruption is to invest in AI itself.
With Fundrise’s venture capital product, you can gain exposure to leading private AI companies like OpenAI, Anthropic, Databricks, Anduril, and more. The minimum investment is just $10, and new accounts currently get a $100–$200 bonus.
I recently opened a new account for my children with $26,000 and will auto-invest $2,500 a month for the foreseeable future. My hope is that by riding the AI wave, they’ll benefit from the very disruption that might otherwise work against them.
Fundrise is a long-time sponsor of Financial Samurai, and Financial Samurai is an investor in Fundrise products. Our investment philosophies are aligned. Overall, I’ve invested more than $350,000 in Fundrise Venture.

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