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Golfers outraged as brokers snatch up coveted tee times at L.A. city golf courses

urlhttps3A2F2Fcalifornia times brightspot.s3.amazonaws.com2F292F672F25926fd046d5b7490ab2a6095f812F1423163 me city golf tee time controversy05 cs

Golfers at Los Angeles municipal courses have complained for years that it is nearly impossible to score a tee time.

Many have long suspected that forces more sinister than excess demand and limited supply were gobbling up coveted foursomes. But they had little to back up their claims.

Enter Dave Fink, a 35-year-old golf teaching pro and L.A. native, who earlier this month popped off to his 200,000 followers on Instagram about a booming black market where brokers charge up to $40 as a booking fee.

So began a movement known as #FreetheTee.

Fink grew up playing on city courses and said one of his “fed up” friends went to Griffith Park and asked Saturday morning golfers how they got their tee times.

“Finally, somebody told him the truth: ‘Hey there’s this guy, and the only way you can get in touch with him is through this Korean messaging app called Kakao,’” Fink recounted.

Fink showed his viewers a menu of the broker’s offerings: tee times listed by course, including four at Balboa Golf Course, one at Harding and three at Hansen Dam.

“This is what he’s charging per tee time, per person. OK? $30 for non-peak hours. $40 per tee time,” he said. “This is literally crazy and it’s unfair.”

Dave Fink, a golf teaching pro, shows a screenshot of a course broker's available tee times on the KakaoTalk app.

Dave Fink, a golf teaching pro, shows a screenshot of a course broker’s available tee times on the KakaoTalk app.

(Carlin Stiehl / For The Times)

“When the weekend comes around, and we want to go and play golf and we can’t because the earliest tee time available is 4:30 in the afternoon, now you know why,” he exclaimed. “Apparently everybody knows about it. Everybody knows about it!”

The confirmation of long-held suspicions has roiled the L.A. golf world, with players clamoring for the city to crack down. And when some of the dominant brokers are Koreans selling mostly to fellow Koreans — on courses designed to cater to all stripes of Angelenos — the controversy is riven with race and class politics.

Golf has long had an image as a country club sport, and city courses are a vital outlet for those who can’t afford private memberships, with their five- and six-figure initiation fees.

“This is a public good,” said Patrick MacFarlane, 35, who grew up playing on L.A. municipal courses and serves on the city’s golf advisory committee. “It’d be like if someone took over a public swimming pool and said there would be surge pricing.”

The brokers are peddling times at courses across Southern California. But golfers feel the problem is most acute in L.A., where city courses in Griffith Park, Rancho Park and Hansen Dam offer unrivaled convenience and affordability, typically charging around $35 per person, higher on weekends and holidays. The fee is the same for nonresidents.

Slots open up at 6 a.m. for golfing nine days ahead. And every morning, in a matter of seconds, the reservations for these prime city courses in Griffith Park and the Westside disappear on the city’s online booking platform, GolfNow. Golfers say that without using a broker, they get tee times primarily through last-minute cancellations or a wait list, where they must stand by in person from five minutes to several hours. Sometimes the list doesn’t get tapped at all.

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After Fink’s online videos gained traction, the L.A. Department of Recreation and Parks announced an investigation, roping in the city attorney’s office and the staff at GolfNow, a subsidiary of NBC Sports Next.

“I know people are frustrated,” said Rose Watson, spokesperson for the recreation and parks department. “At the end of the day, it’s not right, it’s not fair.” Watson said “the city is on top of it” but asked for “a little more patience.”

According to Watson, the investigation’s findings will be made public and shared with the Board of Recreation and Parks, a panel of five commissioners who oversee the golfing program and are appointed by Mayor Karen Bass.

It is impossible to know exactly how many tee times that brokers are scooping up or how much the Korean brokers contribute to the dearth of golfing slots.

But within the Korean golf community, it’s common knowledge that brokers use senior memberships to book morning and early afternoon tee times and resell them for a profit, according to several interviews by The Times.

“All the Koreans know them,” James Lee, 57, said in Korean. “At least all the older people know them.”

This week, Lee pulled out his phone in between putts on the practice green at Griffith Park and scrolled through his contacts on KakaoTalk, the popular Korean messaging app referenced by Fink. He found a contact named “Golf tee time” in Korean and showed his phone to a Times reporter, saying “This person.”

Lee denied that he secured his tee time via the broker, saying he had snagged a canceled reservation.

“James waited over two hours yesterday for a tee time and ended up just having to go home,” a worker called out from the pro shop’s front desk as Lee checked in for his 9:45 a.m. spot.

Amid these frustrations, Fink has become the public face of the demand for accountability.

“This is an issue that affects everybody who pays taxes in the city, and anybody who plays golf as well, so I just felt like it was my duty to say something,” Fink said in an interview.

He hosted a meet-up last weekend at Rancho Park Golf Course, where dozens of golfers stopped by. Several honked when they saw Fink, yelling out, “Free the tee.” His videographer and editor, Brandon Wu, filmed much of it.

Golfers there described the typical morning ritual — logging in at 5:56 a.m. and waiting. “Golfers know where to hold the mouse so you can click quickly,” said Charlie, who gave only his first name because he’s often searching for tee times at work. “Six hours worth of tee times are gone in seconds.”

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Helping Fink are fellow linksmen outraged by the profiteering of public sport, including Joseph Lee, who runs SoCal Dream Golf Club, a group of more than 100 Korean and Asian golfers.

Lee has long been aware of the brokers. He has even used a broker three or four times before, sharing with Fink many of the screenshots that have become viral evidence of the problem.

Lee said that in 2021, a broker charged $20 per tee time, which a golfing foursome often splits. Now it’s nearly double. Most golfers reach out to a broker via text message on KakaoTalk, and the transaction typically is in Korean. “The first question he asks is, ‘Who referred you?’” Lee recalled.

Next, the golfer informs the broker roughly when and where they want to play.

The broker responds with the available tee times, which are secured on a first-come, first-served basis once a deposit goes through, Lee said, with customers sending money via Venmo.

Initially Lee saw no issue: “I thought it wasn’t illegal, and we’ll pay $5 each and play.” But he quickly realized the brokers were “a poison” and had “occupied all the tee times, even the weekdays and weekends.”

Joseph Lee said that well before the recent uproar, he shared his concerns with the officials who run golf at the Department of Parks and Recreation.

A popular broker, Ted Kim, is “getting worse and bigger,” Lee said, adding, “All the golfers in metro L.A. feel so upset.”

In a brief interview with The Times, Kim said that he uses up to five devices and relies on unspecified “friends” to secure tee times. He said he is on the same playing field as every other golfer in L.A. and does not use bots to game the system.

“It’s not like I’m taking advantage of technology. I’m booking myself,” Kim said. “I’m not doing anything illegal.”

Kim’s account lined up with Lee’s: Golfers message him through KakaoTalk with the date and time they would like to play, along with their player card. He logs on by 6 a.m. and books a tee time for them nine days in advance.

Kim said he profits a couple thousand dollars a month, and he initially put an altruistic sheen on his business.

“I’m just helping Korean seniors, because they have a right to play golf, because all the Koreans play golf, right? Without my help, they actually struggle,” he said.

Pressed further, however, Kim acknowledged that he also books tee times for “middle-aged men.” He insisted he books tee times under each player’s name and does not transfer them to others.

How exactly brokers secure tee times and sell them remains murky.

Many golfers claim that the brokers are exploiting a benefit that senior citizens get — a 10-day advanced booking window, when non-seniors get nine days. The city denied that a 10-day window exists, but several golfers said they’ve seen it firsthand.

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Some, like Lee, say that a reservation booked nine days in advance will be canceled and immediately booked under a new customer’s name.

Watson, the spokesperson for the city recreation department, said this type of hand-off “technically hasn’t been proven yet” but vowed that officials will scrutinize the data.

Others have theorized that scalpers have relied on bots to scoop up available tee times.

Rick Reinschmidt, who manages golf for the city, has said that the city’s booking vendor has bot-squashing software that has flagged “thousands” for unusual activity, according to minutes of the city’s golf advisory committee.

In the last three weeks, the city suspended 23 users from its booking system. In the last year, 133 were suspended, according to Watson.

One broker, a woman in her 40s, told The Times in Korean that she booked for 10 golfers, all Korean seniors, using her phone and her computer. She said she recently stopped booking because of the negative online discourse surrounding the issue and requested anonymity for that reason.

“My customers want me to start reserving tee times for them, but I’m too scared now because of how big all this has gotten,” she said.

Sometime last year, a Korean elder at her church asked her for help booking a tee time, unfamiliar with the technology, the broker said. The one senior quickly turned into a group who requested tee times through KakaoTalk.

She said she did not have a set fee and that her customers paid her $20 to $40 as a tip. The broker said she made less than $1,000 a month.

“I can see why people are upset at us brokers, because we are booking for others, and it’s not like we didn’t get paid — we did,” she said. “But I’m only helping people who asked for help. I never approached people trying to get them to use my services.”

Watson said that Reinschmidt has given assurances that city employees are not involved in any of the tee time brokering — but she said that any allegations of corruption would

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Is now the right time to invest in gold as prices have cooled?

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Now may be the time to buy gold following a recent lull in its price.

Getty Images/iStockphoto

The price of gold has climbed to record highs recently and has remained strong through much of April. And, that growth continued until the precious metal traded at around $2,390 per ounce on April 19, 2024. But since, growth in the price of the precious metal has cooled, with gold’s price now hovering around $2,300 per ounce.

This lull in gold’s price may represent an investment opportunity.

In general, investing is centered around buying assets when prices are low and selling them when prices are high – generating a profit on the difference between the two. So, considering the declines in gold’s price over the past few days, now may be the time to make your investment. But is buying gold during this lull in prices really a good idea?

Compare your gold investment options among leading brokers now.

Gold prices have cooled. Should you buy in now?

With gold’s price down from recent highs, you may be wondering if now is the right time to buy in. There are several reasons the dip in gold’s price may represent an opportunity to buy. Here are some of the biggest:

Prices may rise again

If looking at a gold price chart shows anything for certain, it shows that changes in the overall growth of the medal come in fits and spurts. Periods of price growth are typically followed by periods of declines and vice versa.

But with inflation rising in recent months – and with gold’s reputation as a safe-haven asset that can hedge against inflation – it only makes sense that the price of the precious metal will eventually start to head up again in the future. While attempting to time that directional change may be tricky, buying the precious metal while the price is down gives you the opportunity to take advantage of any upward movement that may be ahead.

Add gold to your portfolio now before prices have a chance to rise.

You may be able to make a quick profit

Gold isn’t known as an asset in which you can earn a quick return, but in today’s market, that may be the case. Don’t forget that in January, gold was trading at just $2,000 per ounce. And, by mid-April, the commodity’s price had climbed to around $2,400 per ounce. That’s about 20% growth in a matter of months, much of which happened since March 1 – an impressive climb for any investment asset.

Perhaps more importantly, gold’s price growth through the beginning of 2024 shows that the commodity doesn’t have to be a buy and hold style investment that you keep in a safety deposit box or precious metal depository for years to come. There’s also the possibility that the commodity’s price could climb further ahead, making it a compelling way to potentially generate a quick profit.

There are other benefits of investing in gold

There are other benefits of investing in gold that have little to do with the price growth seen thus far in 2024 – or the lull in prices seen over the past couple of days. Those benefits include:

  • Inflation protection: Gold has long been considered an inflation hedge, and for good reason. When inflation drives the prices of consumer goods and services up – and the value of the dollar down – gold’s price tends to rise. So, it could be used to maintain the value of your portfolio during inflationary economic conditions. That’s important in today’s economic environment as stubborn inflation continues to weigh on the value of the dollar.
  • Portfolio diversification: Gold’s price doesn’t always move in the same pattern that bonds or stocks do. So, mixing a reasonable amount of gold into your portfolio (up to 10% of your portfolio assets) as a diversifier could protect you from losses should one or more of your traditional portfolio assets fall in value. “If you have less than 5% – 10% of your net worth in commodities & FX (forex), you should absolutely consider adding exposure to gold and other precious metals,” says Vijay Marolia, money manager and managing partner at the wealth management firm, Regal Point Capital.

The bottom line

Gold’s price has fallen from recent highs – which may represent an opportunity to tap into growth ahead. However, gold isn’t simply a “buy while it’s low and sell while it’s a high” kind of investment opportunity. The commodity can also protect your portfolio from the stubborn inflation we’ve seen thus far in 2024 while acting as a diversification tool that could increase your risk-adjusted portfolio returns. So, consider adding gold to your portfolio today while it has the potential to grow in value.

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