Business

How to build a successful e-commerce software product in 2024?

Person Using Black And White Smartphone and Holding Blue Card

Creating a great e-commerce product is very important if you want to generate sales and growth. The truth is that establishing a reliable and comprehensive software solution can be difficult, depending on your niche. But there are some methods you can use to create great ecommerce software, as you can see below.

Table of Contents

Study the market

Studying the market will help you figure out what people are looking for and what they are expecting from your business. It will also allow you to narrow down the right type of software product people are interested in. Surveys can be very helpful here, since you can ask about software features that might be helpful and can make your product better.

Create a prototype

Prototypes are helpful because they make it easy to see the software in action. That way, you will identify whether the core product works well and what you can add to it. Inviting some people to share feedback regarding the prototype will also help a lot.

Add enough features, but leave room for scalability

One of the core insights you should consider is scalability. You need to have plenty of features in the app already, yet at the same time you should also consider the ability to always add more the best way that you can. It helps quite a bit, since you can add new features in the future and fulfill customer requirements in a proper manner.

Make sure that you solve a problem in a simple manner

The reason why people will gravitate towards your software is because it helps them. You need to ensure that your software solves a problem and it will give people the help they need. Once you do that, you will have a successful product, especially if the solution is seamless and very easy to apply.

Don’t copy others

That’s the thing, many products on the e-commerce market are copycats and don’t innovate. You want to help adequately, then you want to stop copying others. If you do that, you will have a much better result and the experience itself can be extremely good. Remember, the last thing you want is to copy other people and what they do, instead try to bring your own innovations.

Test and solve any bugs/issues

Bugs can appear during software development, that’s common. The most important thing to focus on is to always test things out and see how it works for you. Ideally, you want to ensure that your software is as bug-free as it can be. Once you have that, it will lead you to a much better experience and you will appreciate the results quite a bit.

Read reviews and apply feedback

Reading reviews can be helpful because it gives you a good idea of what people like and dislike. You can also see some of the highly requested features there too, something you have to think about. Implementing these ideas and listening to user feedback is a great way to make your software amazing in the long run.

We believe that all these tips and ideas can be very handy and they will help deliver an exceptional result and value. It always comes down to the methods you use and how much value you provide to your audience. Once you start doing that, you will not have to worry about any problems in the long run. Of course, you still need to implement the right security systems and also think about seasonality by adding seasonal features when possible!

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Business

Tackle Decision Fatigue With This CEO-Worthy AI Tool

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

It feels like entrepreneurs can make more than 1,000 decisions a day on everything from business to teams to strategies. If you could use some help with some of those, let SkillWee, the AI-Powered Decision-Making App, assist you.

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Need some advice on whether you should hire more people? What about tips on how to secure funding? SkillWee provides AI-powered recommendations on these kinds of topics with answers based on data-driven insights.

SkillWee was built for entrepreneurs and professionals, and is designed to help you think like a CEO and strengthen your decision-making skills. It’s a great way to weigh your options before deciding things, helping you avoid expensive mistakes in the future.

Since SkillWee is powered by AI, it will adapt to your unique learning style and goals as you go. It can also offer personalized feedback, so you can learn as you go. There are game-like scenarios that even make it fun.

Aside from helping you in your day to day, SkillWee can also help you build some essential soft skills. Choose from decision-making, leadership, communication, and more to sharpen your professional skills as you use this tool.

Take advantage of this lifetime subscription to SkillWee AI-Powered Decision-Making App, now only $49.99 (reg. $299.99).

StackSocial prices subject to change.

SkillWee helps you make smarter, data-backed decisions. And right now, a lifetime subscription can be yours for just $49.99 (reg. $299.99).

Save time and avoid making mistakes with this AI-powered tool

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Business

How to Turn Bad Reviews Into Great News For Your Business

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Opinions expressed by Entrepreneur contributors are their own.

No matter how robust your brand’s customer service is, you can’t avoid negative feedback — noise that can block out all the great things your business offers and does. Social media is rife with videos highlighting incidents where customers feel wronged and the torrent of negative comments that follow. Reviews on Google, Yelp, Facebook, Open Table, TripAdvisor and other platforms are filled with dissatisfied customers, and that can upend a business’s good standing.

Sometimes, there are missteps, and the reviews and feedback reflect a breakdown in service or product delivery. Other times, people are venting or trolling with no cause. You can’t take it personally, but don’t ignore what they say. Customers rely on reviews when discovering or purchasing products and services. Bad reviews can turn them away and cause a reputational crisis for your business.

Your online business reputation depends on a proactive, strategic approach for identifying, monitoring, managing and responding to negative reviews. You’ll seize opportunities to build trust, improve customer service and enhance customer relations.

Table of Contents

Identifying customer issues

If a negative or bad comment appears on social media or one of the consumer review platforms, take a breath and figure out what’s behind the review. Put yourself in the customer’s shoes to see if the review or comment was justified. Go beyond the words and anger to determine where things went wrong. Then respond — genuinely and professionally.

Monitoring online reviews

You won’t know customer dissatisfaction exists without monitoring your online reviews. There are various tools and strategies available to do so. For example, you can use Google Alerts or ReviewTrackers to provide you with real-time alerts when new reviews are posted on platforms like Yelp, Facebook, TripAdvisor and Google.

Also, ensure your business is claimed and verified on the major platforms so you can respond to reviews and receive notifications of activities. Optimize your business profiles. You want potential customers to find accurate, useful information when they are looking up reviews about your brand. Make sure photos, location, hours and business description are up to date.

Managing online reviews

Designate a “review response” team or personnel to respond to reviews. Share these tips with the individual or team responsible for handling reviews:

Don’t let emotions come into play when crafting responses to negative comments.
Thank customers for their feedback and let them know your intention to do better.
If the customer is justifiably dissatisfied, apologize and show empathy without overdoing it.
Make things right if possible. For example, offer an opportunity to revisit your restaurant with dessert on the house. Send out a replacement product that got lost in the mail at no cost. Offer a discount on a future product.
If all goes well, encourage the customer to modify the comment with an updated review so others can see your good-faith efforts. When you acknowledge customer dissatisfaction and do what you can to turn things around, you’ll find that these consumers will become your biggest champions and cheerleaders.

In some cases, contact reviewers offline to discuss their experience. During the conversation, ask the customers to update their reviews. If they choose not to update the comment, you can respond online that the issue was resolved.

Go beyond the negative, highlight the positive

In dealing with bad reviews, in addition to responding and turning dissatisfied customers into advocates for your business, beefing up your online reputation with positive comments and reviews is equally critical. Positive reviews influence buying behavior and help win people over, even if there is the occasional bad comment.

When asking for a positive review, timing is everything. Encourage reviews at the point of purchase, following an event or fulfilling a service. For example, send a quick text or email saying, “Happy you had a great experience. Would you mind leaving us a quick review?” Make it easy for your customers to leave a comment with a link to the review page.

Make getting positive reviews part of your brand strategy

Train your staff to ask for reviews in their communication. For example, recently, my colleague had an issue with a product that was delivered to the wrong house. It was the delivery service and not the retailer that made the error. The delivery service would not rectify the situation; however, the retailer was happy to send a replacement product. My colleague received an email with an invoice ($0) listing the products reshipped to her home and a gentle nudge to leave a review about the service and resolution. She was more than happy to do so and spread the word.

Respond to positive reviews, too. This shows you care about your customers’ feelings and helps build trust with future reviewers. Don’t be shy about sharing great reviews as testimonials on your website and social media platforms. Other satisfied customers on social will chime in and reinforce the great experience your brand delivers, further boosting your online reputation.

Getting some negative reviews is not all bad. They help you pinpoint areas that need improvement. In addition, they help create a balanced, authentic brand profile. While you want most of your feedback to be positive, having occasional negative comments and responding to them builds trust and credibility.

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Business

This $180 Chromebook Offers Flexibility and Performance for On-the-Go Entrepreneurs

Almost half of entrepreneurs rely on their laptops daily, according to data from global market research firm Ipsos. That’s not a huge shock, considering these portable computers let you get work done anywhere. As an entrepreneur, you’re used to bringing work home… and on vacation. And right now, you can get a super versatile device, an ASUS Chromebook CM30, for just $179.99 (reg. $329.99).

This Chromebook is durable, versatile, and ready for your busy schedule

Entrepreneurs have to be flexible, and the ASUS Chromebook CM30 can keep up with everything a workday throws at you. It can even go from laptop to tablet, thanks to a detachable 10.5-inch touchscreen. There’s also a garaged push-pop stylus with fast-charging technology that you can use to jot down notes, graphs, and more.

This 2-in-1 device lets you tackle anything anywhere, with a MediaTek Kompanio 520 processor that lets you do all the multitasking required of an entrepreneur. You’ll also be working on the Chrome OS, so you’ll have access to all the cloud-based apps you’re already using.

8GB of RAM and 128GB eMMC storage ensure you have sufficient space to download your favorite apps and save important files locally. Dual 5MP cameras are available on the front and rear, letting you take pictures, video chat, and more.

If you’re hard on your devices, the ASUS Chromebook will be a great fit for you. It’s made from a military-grade, durable aluminum chassis so that it can withstand heavy handling. You’ll also be able to get a full workday in and more, thanks to the 12 hours of battery life.

This particular model is an open box device, which means it was likely excess inventory from store shelves. It will be verified to be in new condition and placed in clean packaging before it arrives at your doorstep.

Bring home an ASUS Chromebook CM30 for just $179.99 (reg. $329.99).

StackSocial prices subject to change.