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How to build a successful e-commerce software product in 2024?

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Creating a great e-commerce product is very important if you want to generate sales and growth. The truth is that establishing a reliable and comprehensive software solution can be difficult, depending on your niche. But there are some methods you can use to create great ecommerce software, as you can see below.

Study the market

Studying the market will help you figure out what people are looking for and what they are expecting from your business. It will also allow you to narrow down the right type of software product people are interested in. Surveys can be very helpful here, since you can ask about software features that might be helpful and can make your product better.

Create a prototype

Prototypes are helpful because they make it easy to see the software in action. That way, you will identify whether the core product works well and what you can add to it. Inviting some people to share feedback regarding the prototype will also help a lot.

Add enough features, but leave room for scalability

One of the core insights you should consider is scalability. You need to have plenty of features in the app already, yet at the same time you should also consider the ability to always add more the best way that you can. It helps quite a bit, since you can add new features in the future and fulfill customer requirements in a proper manner.

Make sure that you solve a problem in a simple manner

The reason why people will gravitate towards your software is because it helps them. You need to ensure that your software solves a problem and it will give people the help they need. Once you do that, you will have a successful product, especially if the solution is seamless and very easy to apply.

Don’t copy others

That’s the thing, many products on the e-commerce market are copycats and don’t innovate. You want to help adequately, then you want to stop copying others. If you do that, you will have a much better result and the experience itself can be extremely good. Remember, the last thing you want is to copy other people and what they do, instead try to bring your own innovations.

Test and solve any bugs/issues

Bugs can appear during software development, that’s common. The most important thing to focus on is to always test things out and see how it works for you. Ideally, you want to ensure that your software is as bug-free as it can be. Once you have that, it will lead you to a much better experience and you will appreciate the results quite a bit.

Read reviews and apply feedback

Reading reviews can be helpful because it gives you a good idea of what people like and dislike. You can also see some of the highly requested features there too, something you have to think about. Implementing these ideas and listening to user feedback is a great way to make your software amazing in the long run.

We believe that all these tips and ideas can be very handy and they will help deliver an exceptional result and value. It always comes down to the methods you use and how much value you provide to your audience. Once you start doing that, you will not have to worry about any problems in the long run. Of course, you still need to implement the right security systems and also think about seasonality by adding seasonal features when possible!

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Business

Who are Crypto Market Makers and Market Takers?

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Understanding liquidity and trading dynamics is essential for those entering the cryptocurrency market. This knowledge helps young investors handle unpredictable crypto markets with minimal losses. At the heart of these dynamics lie two central roles: crypto market maker and taker. Their activities create a liquid, efficient, and dynamic trading environment essential for the healthy functioning of any financial market.

What is a market maker? What is a taker? And what are their roles in crypto trading? This article unveils these common questions for beginner investors.

What is Market Liquidity?

In simple terms, market liquidity is the ease with which an asset can be quickly bought or sold without changing its price. High liquidity is synonymous with a stable market, where transactions can occur seamlessly and with minimal slippage. In contrast, low liquidity leads to a more volatile market, where trades can significantly impact the asset’s price. Crypto volatility, inherent in the digital assets market, highlights the importance of liquidity for maintaining market stability and investor confidence.

Who are Market Makers?

A market maker is an individual, a financial entity, a crypto market making company, or a high-frequency trader responsible for providing liquidity to the market by continuously buying and selling cryptocurrencies at publicly quoted prices. A crypto market maker operates on a market maker platform, using advanced algorithms to quote both buy and sell prices for particular crypto assets around the clock.

The role of market makers extends beyond simply facilitating trades. They also help narrow the bid-ask spread. That’s the difference between the highest price that buyers are ready to pay and the lowest price that sellers would accept. This narrowing reduces trading costs for all market participants and contributes to more efficient trading.

Market makers take on the risk of holding cryptocurrencies in their inventory, exposing them to volatility. They manage this risk through various strategies, including hedging and adjusting their quoted prices based on market conditions.

Calculating profit and loss (PnL) is crucial for crypto market makers because it helps them evaluate their performance. How to calculate PnL? Here is a short instruction:

  • Realized PnL. It is the profit or loss made on completed transactions. It’s calculated by subtracting the buying price from the selling price for each trade. If a market maker buys 1 token at $10,000 and sells it at $10,200, the realized PnL for this trade is $200.
  • Unrealized PnL refers to the profit or loss on positions that have not yet been closed. It’s calculated based on the current market prices compared to the prices at which the assets were initially bought or sold. If a market maker holds 1 token that was purchased for $10,000, and the current market price is $10,500, the unrealized PnL is $500.

A market maker must consider the value of their holdings, which can fluctuate with market movements. These changes directly affect the PnL. If the market value of the inventory increases, it positively impacts the PnL, and vice versa.

Who are Market Takers?

Market takers in crypto are individuals or entities that execute trades based on the prices provided by market makers. When a market taker decides to buy or sell a cryptocurrency, they choose the best available price in the market, thus “taking” the liquidity out. This role is not less important in the trading ecosystem, as it ensures that transactions are executed, contributing to the market’s volume.

The difference between maker vs taker is crucial in understanding trading fees on various platforms. Typically, market takers pay slightly higher fees than market makers. That’s the cost of taking liquidity out of the market. Low fees for makers stimulate market participants to provide liquidity rather than take it out.

What is Market Making in Crypto?

Market making involves using automated systems and algorithms by market-making companies to provide liquidity on exchanges. These systems constantly change buy and sell orders based on real-time market conditions to ensure they are providing competitive prices. The goal is to profit from the spread between buying and selling prices while minimizing the risk posed by market volatility.

The significance of market-making extends to stabilizing crypto prices. In markets where liquidity is low, a large order execution can move prices, creating an arbitrage opportunity but also increasing the risk for regular traders. Market makers reduce such risks by ensuring that there is always enough volume on both sides of the order book (to buy and to sell).

Market makers and market takers in crypto play complementary roles in the crypto ecosystem. Their interplay forms the backbone of the cryptocurrency trading landscape. By ensuring liquidity, minimizing price volatility, and facilitating efficient trade execution, they create a favorable environment for investors. As the crypto market continues to grow and more participants come in, the roles of makers and takers will undoubtedly adapt to new challenges and opportunities.

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