Technology
US pharma giant Merck backs healthcare marketplace HD in Southeast Asia
Big Tech and pharmaceutical companies are accelerating the implementation of artificial intelligence in the healthcare industry. Just last month, AWS and General Catalyst announced their partnership to speed up the development and deployment of healthcare AI tools. GE Healthcare teamed up with AWS to build generative AI for medical use in 2024.
Now, a Thailand-based healthcare startup, HD, has built a marketplace, HDmall, to digitize the fragmented medical industry in Southeast Asia. The startup helps users find healthcare providers like hospitals and clinics. It also assists people in finding specific surgeries and health check-ups, aggregates services to lower costs and provides users with installment payment options.
The startup has secured $7.8 million in equity funding to enhance its marketplace and invest further in its AI technology. The recent funding marks the first investment of U.S. pharma giant Merck Sharp & Dohme (MSD) in a healthtech startup in Asia Pacific. (MSD is the brand that Merck uses to operate outside the U.S. and Canada, and it launched an accelerator called IDEA Studios last June.) Other participants in HD’s funding included SBI Ven Capital, M Venture Partners, FEBE Venture, and Partech Partners also participated in the latest financing.
“MSD, which produces the HPV vaccines, reached out to [us] because we were already selling a lot of HPV vaccines online that were being administered at the hospitals and clinics we work with,” co-founder and CEO of HD Sheji Ho said in an exclusive interview with TechCrunch. “And if you look at the numbers, we [offer] the largest number for vaccines online in the markets.”
The five-year-old startup’s marketplace has over 30,000 stock-keeping units (SKUs) from more than 2,500 hospitals and clinics and a handful of pharmaceutical partners and 400,000 paying customers across Thailand and Indonesia, generating $100 million in annual gross transaction volume, Ho noted. It aims to reach 5,000 healthcare providers and 600,000 patients in 2025.
The latest financing, which brings HD’s total funding to $18 million, comes less than a year after it raised a $5.6 million round.
In early 2024, HD started building an AI chatbot, Jib AI, which has been trained on anonymized healthcare product data, transaction data, and chat commerce data sets using advanced large language models. After implementing generative AI technology in its marketplace, almost 60% of customer interactions are managed by AI agents, which deliver “high-quality, instant 24/7 response to customers”, Ho said.

Jib AI helps healthcare professionals like nurses, doctors, and surgeons focus on providing quality patient care by handling most initial triaging and care navigation tasks.
Over the next 12 months, the company aims to improve its AI agent capabilities by adding order and refund processing, assisted checkouts, scheduling, electronic health record checking, and medical information retrieval with the Jib AI Health Assistant and via AI-powered asynchronous virtual care with expert physicians.
The startup also says it plans to expand its network of external partners over the next two years, focusing on insurance and pharmaceutical companies, as well as employers and educational institutions.
“While US healthcare companies such as Transcarent and Accolade started directly with B2B care navigation, we see a unique opportunity in Southeast Asia to adopt a ‘B2C2B strategy’ as defined by Andreessen Horowitz,” Ho told TechCrunch. “This approach leverages our existing B2C success to transition into B2B, effectively pursuing enterprise monetization from the outset.”
Healthcare in Southeast Asia
Most venture-backed healthcare startups in Southeast Asia, including Singapore’s Doctor Anywhere, Halodoc and Alodokter in Indonesia, primarily focus on telehealth and virtual health services. But Ho says the approach is not sustainable in Southeast Asia. “Post-pandemic, telehealth as a business model in SEA has encountered significant challenges and is rapidly losing favor among both consumers and investors.”
The company now positions itself as a mix of Amazon One Medical in the U.S., Chinese outpatient healthcare platforms like JD Health and Alibaba Health, and the Indian inpatient healthcare platform Pristyn Care.
The healthcare industry is quite different in emerging Southeast Asian markets such as Thailand, Indonesia, and Vietnam. Without a family doctor system like in Western countries, patients often go straight to hospitals or clinics. This makes it difficult for patients to find the right healthcare services, know where to go, and understand how to handle the costs, Ho told TechCrunch.
Due to 40% of healthcare costs being paid by individuals and low levels of private health insurance coverage, people are more sensitive to prices and feel more pressure when making decisions. This leads to a growing demand for platforms that offer clarity, transparency, and ease of comparison among various providers, Ho continued.
HD’s platform operates more like the “Amazon of healthcare.” Instead of listing individual GPs or offering physician appointment scheduling, it enables healthcare providers to sell productized services. “Our offerings range from health check-ups, cancer screenings, and IVF procedures to root canal treatments, HPV vaccinations, and surgeries like thyroid and hemorrhoid surgeries. This approach aligns with how most people in the region begin their healthcare journeys—by searching for specific services rather than individual doctors,” Ho said.
HD provides its services in Thailand and Indonesia, and it plans to enter Vietnam and eye Myanmar because of their similar healthcare systems.
“Their healthcare model is quite similar in some ways to Mainland China. So it’s a high cash payment, around 40%. There is no family doctor system, so people go straight to hospitals or clinics; thereafter, government social security coverage comes into play,” Ho told TechCrunch. “But those budgets are getting smaller and smaller. This means that more of the pressure to cover healthcare is shifting towards the private sector, whether it’s through cash or private insurance. This is why insurance going forward presents a big opportunity for us.”
Moreover, there is a rising trend towards self-empowerment in terms of user behavior in these markets. They are getting more accustomed to using tools such as Google Search or ChatGPT to search for healthcare-related subjects. This aligns well with what HD provides, as it empowers individuals to make their own healthcare choices, according to Ho.
Technology
Pintarnya raises $16.7M to power jobs and financial services in Indonesia
Pintarnya, an Indonesian employment platform that goes beyond job matching by offering financial services along with full-time and side-gig opportunities, said it has raised a $16.7 million Series A round.
The funding was led by Square Peg with participation from existing investors Vertex Venture Southeast Asia & India and East Ventures.
Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan founded Pintarnya in 2022 to tackle two of the biggest challenges Indonesians face daily: earning enough and borrowing responsibly.
“Traditionally, mass workers in Indonesia find jobs offline through job fairs or word of mouth, with employers buried in paper applications and candidates rarely hearing back. For borrowing, their options are often limited to family/friend or predatory lenders with harsh collection practices,” Henry Hendrawan, co-founder of Pintarnya, told TechCrunch. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”
Around 59% of Indonesia’s 150 million workforce is employed in the informal sector, highlighting the difficulties these workers encounter in accessing formal financial services because they lack verifiable income and official employment documentation.
Pintarnya tackles this challenge by partnering with asset-backed lenders to offer secured loans, using collateral such as gold, electronics, or vehicles, Hendrawan added.
Since its seed funding in 2022, the platform currently serves over 10 million job seeker users and 40,000 employers nationwide. Its revenue has increased almost fivefold year-over-year and expects to reach break-even by the end of the year, Hendrawn noted. Pintarnya primarily serves users aged 21 to 40, most of whom have a high school education or a diploma below university level. The startup aims to focus on this underserved segment, given the large population of blue-collar and informal workers in Indonesia.
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“Through the journey of building employment services, we discovered that our users needed more than just jobs — they needed access to financial services that traditional banks couldn’t provide,” said Hendrawan. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”

While Indonesia already has job platforms like JobStreet, Kalibrr, and Glints, these primarily cater to white-collar roles, which represent only a small portion of the workforce, according to Hendrawan. Pintarnya’s platform is designed specifically for blue-collar workers, offering tailored experiences such as quick-apply options for walk-in interviews, affordable e-learning on relevant skills, in-app opportunities for supplemental income, and seamless connections to financial services like loans.
The same trend is evident in Indonesia’s fintech sector, which similarly caters to white-collar or upper-middle-class consumers. Conventional credit scoring models for loans, which rely on steady monthly income and bank account activity, often leave blue-collar workers overlooked by existing fintech providers, Hendrawan explained.
When asked about which fintech services are most in demand, Hendrawan mentioned, “Given their employment status, lending is the most in-demand financial service for Pintarnya’s users today. We are planning to ‘graduate’ them to micro-savings and investments down the road through innovative products with our partners.”
The new funding will enable Pintarnya to strengthen its platform technology and broaden its financial service offerings through strategic partnerships. With most Indonesian workers employed in blue-collar and informal sectors, the co-founders see substantial growth opportunities in the local market. Leveraging their extensive experience in managing businesses across Southeast Asia, they are also open to exploring regional expansion when the timing is right.
“Our vision is for Pintarnya to be the everyday companion that empowers Indonesians to not only make ends meet today, but also plan, grow, and upgrade their lives tomorrow … In five years, we see Pintarnya as the go-to super app for Indonesia’s workers, not just for earning income, but as a trusted partner throughout their life journey,” Hendrawan said. “We want to be the first stop when someone is looking for work, a place that helps them upgrade their skills, and a reliable guide as they make financial decisions.”
Technology
OpenAI warns against SPVs and other ‘unauthorized’ investments
In a new blog post, OpenAI warns against “unauthorized opportunities to gain exposure to OpenAI through a variety of means,” including special purpose vehicles, known as SPVs.
“We urge you to be careful if you are contacted by a firm that purports to have access to OpenAI, including through the sale of an SPV interest with exposure to OpenAI equity,” the company writes. The blog post acknowledges that “not every offer of OpenAI equity […] is problematic” but says firms may be “attempting to circumvent our transfer restrictions.”
“If so, the sale will not be recognized and carry no economic value to you,” OpenAI says.
Investors have increasingly used SPVs (which pool money for one-off investments) as a way to buy into hot AI startups, prompting other VCs to criticize them as a vehicle for “tourist chumps.”
Business Insider reports that OpenAI isn’t the only major AI company looking to crack down on SPVs, with Anthropic reportedly telling Menlo Ventures it must use its own capital, not an SPV, to invest in an upcoming round.
Technology
Meta partners with Midjourney on AI image and video models
Meta is partnering with Midjourney to license the startup’s AI image and video generation technology, Meta Chief AI Officer Alexandr Wang announced Friday in a post on Threads. Wang says Meta’s research teams will collaborate with Midjourney to bring its technology into future AI models and products.
“To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach,” Wang said. “This means world-class talent, ambitious compute roadmap, and working with the best players across the industry.”
The Midjourney partnership could help Meta develop products that compete with industry-leading AI image and video models, such as OpenAI’s Sora, Black Forest Lab’s Flux, and Google’s Veo. Last year, Meta rolled out its own AI image generation tool, Imagine, into several of its products, including Facebook, Instagram, and Messenger. Meta also has an AI video generation tool, Movie Gen, that allows users to create videos from prompts.
The licensing agreement with Midjourney marks Meta’s latest deal to get ahead in the AI race. Earlier this year, CEO Mark Zuckerberg went on a hiring spree for AI talent, offering some researchers compensation packages worth upwards of $100 million. The social media giant also invested $14 billion in Scale AI, and acquired the AI voice startup Play AI.
Meta has held talks with several other leading AI labs about other acquisitions, and Zuckerberg even spoke with Elon Musk about joining his $97 billion takeover bid of OpenAI (Meta ultimately did not join the offer, and OpenAI denied Musk’s bid).
While the terms of Meta’s deal with Midjourney remain unknown, the startup’s CEO, David Holz, said in a post on X that his company remains independent with no investors; Midjourney is one of the few leading AI model developers that has never taken on outside funding. At one point, Meta talked with Midjourney about acquiring the startup, according to Upstarts Media.
Midjourney was founded in 2022 and quickly became a leader in the AI image generation space for its realistic, unique style. By 2023, the startup was reportedly on pace to generate $200 million in revenue. The startup sells subscriptions starting at $10 per month. It offers pricier tiers, which offer more AI image generations, that cost as much as $120 per month. In June, the startup released its first AI video model, V1.
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Meta’s partnership with Midjourney comes just two months after the startup was sued by Disney and Universal, alleging that it trained AI image models on copyrighted works. Several AI model developers — including Meta — face similar allegations from copyright holders, however, recent court cases pertaining to AI training data have sided with tech companies.
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