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Fireworks show co-organized by Arc’teryx and artist Cai Guoqiang in Xizang’s Himalayas draws backlash over ecology and cultural disrespect

Cai Guoqiang stages a fireworks display in the Himalayas of Southwest China’s Xizang Autonomous Region on September 20, 2025. Photo: from web
Internationally renowned Chinese artist Cai Guoqiang staged a fireworks display in the Himalayas of Southwest China’s Xizang Autonomous Region on Friday evening, raising concerns about violating fundamental principles of ecological conservation. Although the organizers had noted in advance that the fireworks were eco-friendly and would be cleaned up afterward, the performance nevertheless sparked controversy.
Many netizens criticized the event as absurd, questioning the decision to set off explosions in such an ecologically fragile region as the Himalayas. In response to the backlash, the brand behind the show has since deleted related videos online.
At dusk on Friday, Cai began the fireworks performance in Gyangze, an area located at an altitude of about 5,500 meters in the Himalayas. Footage from the site showed Cai igniting three sequences of fireworks along the mountain ridge through gunpowder blasts, creating a dynamic “rising dragon” scene, symbolizing the auspiciousness and vitality embodied in Eastern dragon culture.
Organizers of the event had stated beforehand that all fireworks used biodegradable, eco-friendly materials, herders’ livestock would be relocated and small animals guided away with salt bricks prior to the display, and that residue would be cleaned up and vegetation restored afterward to avoid ecological risks.
Some netizens argued that the so-called eco-friendly materials were only “less polluting” compared with conventional products, but by no means zero-impact. Others pointed out that the plateau’s ecosystem is extremely fragile, “even a tire mark can take decades or centuries to heal, let alone such large-scale smoke and noise pollution,” according to media reports.
Critics also denounced the performance as an act of cultural arrogance, noting that local traditions include reverence for mountain deities and taboos against loud explosions.
Some further warned that the massive blasts could generate sound waves posing potential risks to glaciers already vulnerable due to climate change, possibly destabilizing ice masses, while also severely disturbing plateau wildlife, which violates basic principles of ecological protection.
In the wake of the mounting backlash, Cai and Arc’teryx, the brand that sponsored the fireworks show, have deleted related videos, though they are yet to issue an official response.
An official from the Ecology and Environment Bureau of a branch of the Gyangze County told media on Saturday that the event had been filed with the bureau and all procedures were compliant. “Since environmentally friendly materials were used for the fireworks, an environmental assessment was not required, and approval from township, village, and county-level governments was sufficient. The government had held multiple meetings in advance to study the site selection, assess what wildlife might be nearby, and eventually chose a location outside ecological protection zones with no residents in the vicinity. So far, there has been no observed damage to the local environment, and follow-up monitoring will continue,” the official said, bjnews.com reported.
An Arc’teryx customer service staff later on Saturday responded to media that the event was carried out under scientific assessment and strict guidance, noting that the artistic creation used environmentally friendly materials. The colored powders selected were biodegradable, and the emissions met environmental standards, according to Jimu News.
Responding to why the well-known outdoor brand chose Himalayas as the site for a fireworks display, the staff noteed that the brand’s original intention was “to pay tribute to nature, culture, and the environment.”
According to public records, Cai, born on December 8, 1957, in Quanzhou, East China’s Fujian Province, is a fireworks master and contemporary artist, and one of the most internationally renowned Chinese contemporary artists. He rose to fame with his gunpowder explosion works and has explored installation art, performance art and multimedia art. His representative works include Venice Rent Collection Courtyard, “Sky Ladder,” and the giant “footprints” shown at the 2008 Beijing Olympic Games.
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James Harden, Carmelo Anthony & the AI-Powered Hollywood Pivot

James Harden has spent more than a decade as one of basketball’s most mercurial superstars — an MVP, multiple-time scoring champion, 10-time NBA All-Star and one of the most inventive players of his generation. At his 2010s peak with the Houston Rockets, Harden turned step-back three-pointers and foul-drawing into an almost mathematical form of offensive domination, becoming both statistically unstoppable and endlessly polarizing. Few athletes of this era have generated more highlights, more debate or more internet discourse.
Now he may be trying to turn that persona into entertainment IP.
On March 5, Harden released an AI-generated basketball animation to his 11.9 million Instagram followers that focused on his life story, used his voiceover and had near Pixar-like character development. It was ambitious in a way celebrity content rarely is. Working with a leading AI studio, he created a short film that transformed his persona into a larger-than-life animated protagonist, remixing his NBA career into an anime-style mythology built for social media: oversized arenas, hyper-stylized basketball battles, emotional arcs, cinematic pacing. It felt less like a sponsored post than a test case for turning an active NBA player into a self-distributed entertainment universe — without waiting on Hollywood.
And people paid attention.
Fans online dissected every frame of the video, which was produced in under a week using AI-native production workflows. Some viewers praised the scale and speed of what had been created, comparing it favorably to Pixar characters. Others zeroed in on the flaws: Harden’s avatar occasionally appeared to shoot with the wrong hand, and the lettering on his jersey sometimes dissolved into visual nonsense. The reactions were split between fascination, skepticism, mockery and genuine curiosity, with one detractor blurting: “You rich bro, stop this.”
And yet, it’s undeniable that his engagement exploded. That tension — imperfect craft, massive speed, direct fan distribution — revealed how athletes can now build, test and own entertainment IP before Hollywood would have even scheduled the first general meeting.
Cecilia Shen, the founder and CEO of Utopai Studios who collaborated with Harden on this effort, says his anime clip became one of the highest-performing posts on the Cleveland Cavalier combo guard’s Instagram account, even though she wasn’t entirely aware that he was going to be posting this animation. “James went ahead and posted early, and I woke up that morning, and he just went ahead and posted the clip along with a fire emoji,” she recalls. Harden, 36, reportedly wanted to control his own brand, and has decided to keep making AI content for his fans. And so, just a few weeks later, he released his second anime, with the promise of delivering more on a consistent basis.
Now Carmelo Anthony is getting on board to develop original sports and entertainment IP entirely on his own terms by partnering with Utopai Studios. In addition, Anthony will be an investor in the company, and his first project, an anime-inspired property built around his cultural world, will roll out shortly as a recurring short-form series (like Harden’s). Shen says that it follows in a line of business strategy where athletes “should have control over their own IP.”
Below, I’ll get into what this creative intersection means for AI, athletes and Hollywood:
- How AI lets athletes turn persona into owned IP without waiting for a greenlight
- Why even LeBron James shows the stark financial limits of the athlete-as-media-mogul model
- The athlete-media Catch-22: Fame moves fast, Hollywood doesn’t
- Why James Harden’s rough AI anime may still be a distribution success
- How Carmelo Anthony fits into the new athlete-IP playbook
- The opportunity — and warning — this opens up for Hollywood
Don’t stop here
Unlock the full story — and the no-spin reporting Hollywood trusts
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Rocket League On Unreal Engine 6 Announced At Paris Major
During the ongoing 2026 Rocket League Championship Series Paris Major, Epic Games and Psyonix delivered on a major announcement they’d been building up to for weeks, with several professional players and onsite content creators alluding to the announcement over the past few days.
The future of Rocket League will be on Unreal Engine 6, something that’s been highly anticipated by players for years. Rocket League was originally developed on Unreal Engine 3, which has undoubtedly hampered the ability of Psyonix to update the game as regularly as they would probably have liked in recent years.
We got to see a brief clip of Rocket League running on UE6, and it looks damn near photorealistic. There’s no hint at when it’s going to be coming, though, so it could be a ways off.
Unreal Engine 3 doesn’t have many of the contemporary features that developers enjoy with modern engines, and it’s harder to train junior developers on an old engine when they’re more familiar with UE5. We’ve seen teams like Halo Studios and TT Games face similar struggles with old engines before eventually opting to switch to Unreal.
Though many are sure to be excited about the announcement, there are also some concerns. Primarily, players are worried that a new engine might meaningfully change how the game’s physics engine behaves. The core feel of Rocket League is intertwined with how the ball reacts when colliding with one’s car, and any change to those systems will cause a major shock wave in the community.
Still, Epic Games is responsible for both UE3 and UE5, so the chances of the port feeling worse than the original are low. Everyone is looking for the exact same game with shiny new visuals and more content, and that seems to be what Epic is going for.
The Paris Major Storms On
The announcement of Rocket League on UE6 came during the semi-finals of the Paris Major, an appropriate time to make such a massive announcement, given that the event is one of the game’s biggest ever.
The energy in Paris is electric, as three of the competing teams, Karmine Corp, Team Vitality and Gentle Mates, are French organisations and each reached the major’s final six. The fandom of these respective organisations is on full display on the streets of Paris, seen by many as the spiritual home of Rocket League esports.
With the next semi-final being contested by Karmine Corp and Team Vitality to see who will face Twisted Minds in the Grand Finals, the energy of Paris’ La Défense Arena remains frenetic.
Rocket League
- Released
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July 7, 2015
- ESRB
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E for Everyone: Mild Lyrics
- Developer(s)
-
Psyonix
- Publisher(s)
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Psyonix
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Sabalenka, Swiatek, Svitolina… qui pour succéder à Coco Gauff à Roland-Garros ?
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