Technology
Former Googlers’ AI startup OpenArt now creates ‘brain rot’ videos in just one click

AI-generated “brain rot” videos are popping up all over the internet and getting a lot of attention. Currently gaining traction among younger users, these clips feature wild characters, like a shark wearing sneakers and a ballerina with a cappuccino for a head.
One startup driving this trend is OpenArt, founded by two former Google employees in 2022. It touts around 3 million monthly active users.
The company recently launched a new “one-click story” feature in open beta, which allows users to input a single sentence, a script, or even a song and turn it into a one-minute video with a story arc. This can include anything from a light-hearted story for TikTok to more serious content like explainer videos or music videos for YouTube. OpenArt even envisions this feature being used for advertising.
With One-Click Story, there are three templates to choose from: Character Vlog, Music Video, or Explainer. For a character vlog, users start by uploading an image of their character and entering a prompt. If a song is uploaded, the software understands the lyrics and creates an animation that aligns with the song’s themes, like illustrating flowers blooming in a garden.
Users can edit individual clips by revisiting the editor’s storyboard mode and tweaking prompts for a more refined result. The platform aggregates over 50 AI models, allowing users to choose their preferred tools, such as DALLE-3, GPT, Imagen, Flux Kontext, and Stable Diffusion.

The goal of the new feature is to further lower the barrier for becoming an AI creator, a medium that remains immensely popular despite ongoing controversy.
While these tools can be beneficial — like using video generators to quickly produce content with original characters and narratives — there are numerous ethical issues to address. These include imitating other artists’ styles, intellectual property rights, and the dangers of misuse and creating misinformation.
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During testing, we noticed that the Character Vlog option may tread into a grey legal area due to the types of characters it offers — such as Pikachu, SpongeBob, and Super Mario — which could pose risks of intellectual property (IP) infringement. In June, Disney and Universal sued AI firm Midjourney over AI-generated images.
Users should be aware that if their videos are found to infringe another’s copyright, the video may be taken off social media platforms, and if the user is found to have contributed to the infringement, they can potentially be held liable under copyright law, which can result in legal action from the copyright holder.
“We try to be cautious around the IP infringement,” Coco Mao, co-founder and CEO, told TechCrunch. “When you upload some IP characters, by default, the models we use will reject them, and it’s not able to produce the IP character, but sometimes it slips.”
Mao added that the company is open to talking to major IP holders to get licensing for characters.

One aspect that OpenArt believes sets it apart is its ability to maintain character consistency. It argues that, unlike the average video model that often relies on simple, standalone clips that users have to piece together into a cohesive story, OpenArt aims to ensure that both the visuals and the narrative remain consistent.
“A problem that a lot of AI couldn’t really handle well is to have the character consistent in the same video…If you don’t have the same character, then it’s hard to get immersed in the story,” Mao said.
Looking ahead, the company plans to iterate on the one-click feature by allowing users to create videos featuring conversations between two different characters. Another plan on the roadmap is developing a mobile app.
OpenArt operates on a credit-based system. It offers four plans, with the most basic costing $14 per month for 4,000 credits, which includes up to four One-Click stories, 40 videos, 4,000 images, and four characters. The advanced plan costs $30 per month for 12,000 credits and includes up to 12 One-Click stories. The Infinite plan is priced at $56 per month for 24,000 credits, and there is also a team plan available for $35/month per member.
OpenArt has raised $5 million in funding to date from Basis Set Ventures and DCM Ventures, and it boasts a positive cash flow. Additionally, the company said it’s on track to achieve an annual revenue rate of over $20 million.
Technology
Pintarnya raises $16.7M to power jobs and financial services in Indonesia

Pintarnya, an Indonesian employment platform that goes beyond job matching by offering financial services along with full-time and side-gig opportunities, said it has raised a $16.7 million Series A round.
The funding was led by Square Peg with participation from existing investors Vertex Venture Southeast Asia & India and East Ventures.
Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan founded Pintarnya in 2022 to tackle two of the biggest challenges Indonesians face daily: earning enough and borrowing responsibly.
“Traditionally, mass workers in Indonesia find jobs offline through job fairs or word of mouth, with employers buried in paper applications and candidates rarely hearing back. For borrowing, their options are often limited to family/friend or predatory lenders with harsh collection practices,” Henry Hendrawan, co-founder of Pintarnya, told TechCrunch. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”
Around 59% of Indonesia’s 150 million workforce is employed in the informal sector, highlighting the difficulties these workers encounter in accessing formal financial services because they lack verifiable income and official employment documentation.
Pintarnya tackles this challenge by partnering with asset-backed lenders to offer secured loans, using collateral such as gold, electronics, or vehicles, Hendrawan added.
Since its seed funding in 2022, the platform currently serves over 10 million job seeker users and 40,000 employers nationwide. Its revenue has increased almost fivefold year-over-year and expects to reach break-even by the end of the year, Hendrawn noted. Pintarnya primarily serves users aged 21 to 40, most of whom have a high school education or a diploma below university level. The startup aims to focus on this underserved segment, given the large population of blue-collar and informal workers in Indonesia.
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“Through the journey of building employment services, we discovered that our users needed more than just jobs — they needed access to financial services that traditional banks couldn’t provide,” said Hendrawan. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”

While Indonesia already has job platforms like JobStreet, Kalibrr, and Glints, these primarily cater to white-collar roles, which represent only a small portion of the workforce, according to Hendrawan. Pintarnya’s platform is designed specifically for blue-collar workers, offering tailored experiences such as quick-apply options for walk-in interviews, affordable e-learning on relevant skills, in-app opportunities for supplemental income, and seamless connections to financial services like loans.
The same trend is evident in Indonesia’s fintech sector, which similarly caters to white-collar or upper-middle-class consumers. Conventional credit scoring models for loans, which rely on steady monthly income and bank account activity, often leave blue-collar workers overlooked by existing fintech providers, Hendrawan explained.
When asked about which fintech services are most in demand, Hendrawan mentioned, “Given their employment status, lending is the most in-demand financial service for Pintarnya’s users today. We are planning to ‘graduate’ them to micro-savings and investments down the road through innovative products with our partners.”
The new funding will enable Pintarnya to strengthen its platform technology and broaden its financial service offerings through strategic partnerships. With most Indonesian workers employed in blue-collar and informal sectors, the co-founders see substantial growth opportunities in the local market. Leveraging their extensive experience in managing businesses across Southeast Asia, they are also open to exploring regional expansion when the timing is right.
“Our vision is for Pintarnya to be the everyday companion that empowers Indonesians to not only make ends meet today, but also plan, grow, and upgrade their lives tomorrow … In five years, we see Pintarnya as the go-to super app for Indonesia’s workers, not just for earning income, but as a trusted partner throughout their life journey,” Hendrawan said. “We want to be the first stop when someone is looking for work, a place that helps them upgrade their skills, and a reliable guide as they make financial decisions.”
Technology
OpenAI warns against SPVs and other ‘unauthorized’ investments

In a new blog post, OpenAI warns against “unauthorized opportunities to gain exposure to OpenAI through a variety of means,” including special purpose vehicles, known as SPVs.
“We urge you to be careful if you are contacted by a firm that purports to have access to OpenAI, including through the sale of an SPV interest with exposure to OpenAI equity,” the company writes. The blog post acknowledges that “not every offer of OpenAI equity […] is problematic” but says firms may be “attempting to circumvent our transfer restrictions.”
“If so, the sale will not be recognized and carry no economic value to you,” OpenAI says.
Investors have increasingly used SPVs (which pool money for one-off investments) as a way to buy into hot AI startups, prompting other VCs to criticize them as a vehicle for “tourist chumps.”
Business Insider reports that OpenAI isn’t the only major AI company looking to crack down on SPVs, with Anthropic reportedly telling Menlo Ventures it must use its own capital, not an SPV, to invest in an upcoming round.
Technology
Meta partners with Midjourney on AI image and video models

Meta is partnering with Midjourney to license the startup’s AI image and video generation technology, Meta Chief AI Officer Alexandr Wang announced Friday in a post on Threads. Wang says Meta’s research teams will collaborate with Midjourney to bring its technology into future AI models and products.
“To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach,” Wang said. “This means world-class talent, ambitious compute roadmap, and working with the best players across the industry.”
The Midjourney partnership could help Meta develop products that compete with industry-leading AI image and video models, such as OpenAI’s Sora, Black Forest Lab’s Flux, and Google’s Veo. Last year, Meta rolled out its own AI image generation tool, Imagine, into several of its products, including Facebook, Instagram, and Messenger. Meta also has an AI video generation tool, Movie Gen, that allows users to create videos from prompts.
The licensing agreement with Midjourney marks Meta’s latest deal to get ahead in the AI race. Earlier this year, CEO Mark Zuckerberg went on a hiring spree for AI talent, offering some researchers compensation packages worth upwards of $100 million. The social media giant also invested $14 billion in Scale AI, and acquired the AI voice startup Play AI.
Meta has held talks with several other leading AI labs about other acquisitions, and Zuckerberg even spoke with Elon Musk about joining his $97 billion takeover bid of OpenAI (Meta ultimately did not join the offer, and OpenAI denied Musk’s bid).
While the terms of Meta’s deal with Midjourney remain unknown, the startup’s CEO, David Holz, said in a post on X that his company remains independent with no investors; Midjourney is one of the few leading AI model developers that has never taken on outside funding. At one point, Meta talked with Midjourney about acquiring the startup, according to Upstarts Media.
Midjourney was founded in 2022 and quickly became a leader in the AI image generation space for its realistic, unique style. By 2023, the startup was reportedly on pace to generate $200 million in revenue. The startup sells subscriptions starting at $10 per month. It offers pricier tiers, which offer more AI image generations, that cost as much as $120 per month. In June, the startup released its first AI video model, V1.
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Meta’s partnership with Midjourney comes just two months after the startup was sued by Disney and Universal, alleging that it trained AI image models on copyrighted works. Several AI model developers — including Meta — face similar allegations from copyright holders, however, recent court cases pertaining to AI training data have sided with tech companies.
Got a sensitive tip or confidential documents? We’re reporting on the inner workings of the AI industry — from the companies shaping its future to the people impacted by their decisions. Reach out to Rebecca Bellan at [email protected] and Maxwell Zeff at [email protected]. For secure communication, you can contact us via Signal at @rebeccabellan.491 and @mzeff.88.
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