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Sara Blakely: 7 Life Lessons from the Founder of SPANX

sara blakely

1. Stay Motivated, Even in the Face of Loss

Sara Blakely lost 11 individuals by her early 30s as a result of discrete incidences. She witnessed her companion get struck by a car when she was 16 years old. She also lost two other prom dates while she was a high school student, which added to her misery.

The young entrepreneur learned how to enjoy life to the fullest after suffering so much loss at an early age. She claims that one of her biggest motivators is death in an article for Forbes. “I believe that there is a sense of urgency about life when you encounter death at the age of sixteen. I am always considering my mortality.

It inspires me, I think. Your number may be up at any time.

This kind of thinking caused Blakely to leave Florida and travel to Atlanta in order to realize her 1998 ambition of founding SPANX. Then 27 years old, she started taking steps toward starting her business with $5,000 in life savings.

She ran her business out of the home she lived with her best friend and roommate, Laura Walker, during the first several years of her operation. Sadly, a horseback riding accident claimed Laura’s life not long after that. Blakely relates the tale of how the memories of her buddy inspired her to accomplish her destiny and purpose in a touching Facebook post.

2. Embrace Failure

Sara Blakely’s optimism is one of her most charming traits. Blakely discovered from an early age that failure is nothing to be scared of. She claims that her father gave her a weekly lesson on how to handle failure in an interview with Times of Startups.

He used to quiz us on our weekly failures as kids. He would be upset if we didn’t have something. It shaped my mentality at a young age, teaching me that failure is not the result of failing to attempt. Be brave and try again,” she advises.

She claims that she learnt to unearth her hidden gifts in times of disappointment or error, rather than focused on what she terms “oops.”

When things go wrong, she advises people to look for the beautiful rather than hide themselves up in terror. “I began to see that everything had some wonderful gem that I wouldn’t have wanted to miss. I frequently bring up my failures in front of the staff at SPANX to encourage people to fail.

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I always discuss things in an open manner. In a video made for Business Insider, she discusses failure and how it may be worth it if you can learn from it and laugh about it.

3. Solve a Real-Life Problem

Sara Blakely says she “launched SPANX as a disappointed consumer. I just wanted to wear white trousers to a party and have nothing show below them” in a MasterClass video. She chopped the feet off a pair of pantyhose and realized she had the beginnings of a billion dollar business. On the basis of this idea, she was launching a firm.

Women struggled with how to create a flawless illusion beneath their garments before SPANX. Blakely was well aware of the difficulties of finding uncomfortable answers to the issue of showing underwear.

Although the idea of shapewear is not new, Blakely discovered when studying her market how disconnected the whole sector was from its intended customers. It was the ideal chance to both generate money and assist her target audience with a practical problem.

Even though her answer to this issue was straightforward, it was nonetheless a unique, creative thought that addressed a genuine issue.

4. Learn How to Work on a Shoestring Budget

Entrepreneur millionaire Sara Blakley is the epitome of grit. With no money set out for marketing or promotion, she launched SPANX. The business only relied on social ties, networking, and word-of-mouth from clients.

Before there was affiliate marketing, advertising, and sponsored content, Blakely paid her friends to appear in different places and promote her product. She would really pay individuals to come up and appear thrilled when she scheduled a live demonstration at a store.

Most significantly, Blakely developed a laser-like concentration on garnering media exposure for her goods. She was aware that Oprah Winfrey, an entertainer, shared her target market. She mailed a prototype and a handwritten message to her show.

The worker who was dressing the celebrity saw the pair of SPANX. Oprah bought the product after using it. Blakely was even highlighted on her iconic “Favorite Things” show because she liked SPANX so much.

Blakely claims that she didn’t plan on being rich overnight with her sales and marketing technique. She said, “Make it. Selling it Increase awareness

5. Keep Going, No Matter What

The world was introduced to Sara Blakely and SPANX in 2000 thanks to The Oprah Winfrey Show. She admitted to the talk show presenter during her interview that she nearly gave up after a year of product development. In a desperate attempt to keep going, she prayed to the cosmos for another sign.

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On that particular day, Oprah was on television, informing her viewers that she always rips the feet off of her pantyhose, especially while wearing sandals. After then, she claimed, there was no going back. Even though she was constantly being rejected, she was still making SPANX happen.

Blakely’s tenacity and determination were the only assets needed to begin the firm because she had no prior expertise in fashion, retail, or business ownership. One patent lawyer believed he was being played on Candid Camera because her company plan was so terrible.

She learnt how to submit her own patent applications without any help from anyone. The claims section was ultimately completed by the same lawyer so Blakely would have legal protection as a business owner.

Blakely had faith in her abilities and in the worth and advantages her goods offered consumers. She said that the buyer from Neiman Marcus on her first significant sale just wasn’t getting it. She couldn’t fathom why SPANX would decide to sell. Sara Blakely is vivacious, friendly, and humorous.

In typical fashion, she interrupted the business discussion and asked the customer to join her into the restroom. The businesswoman entered the restroom, put on her SPANX, and waited for the customer’s response. It goes without saying that her sales strategy worked.

The buyer was astounded by the impact SPANX had. She suddenly realized the effectiveness of Blakely’s product.

6. Innovate the Industry

As they go through product creation, entrepreneurs should thoroughly research their industry, as Sara Blakely is a great illustration of. She investigated the shortcomings of the shapewear market before creating SPANX and identified areas for development.

Blakely visited the North Carolina plants in person after making fruitless cold calls to producers. She discovered that the majority of hosiery businesses were run and controlled by males. She also learned that none of the goods had undergone any human testing.

Only mannequins were used for the manufacturers’ hosiery testing. She states, “And then it kind of became plain to me why they’d probably been so uncomfortable for so long,” in an interview with NPR about her novel concept.

With this knowledge, she discovered a market with opportunities for creativity. Blakely also started to change the way people talked about underwear. The SPANX movement promotes empowerment.

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To make women “feel fantastic about themselves and their potential” is really their stated purpose. Although it might sound like a reach, women who deal with these issues and cultural expectations understand that it isn’t—and that’s exactly who SPANX helps.

Blakely pledged to empower women as part of the expansion of the Blakely Foundation’s goal. “I commit to invest in women because I believe it gives one of the biggest returns on investment,” says Sara Blakely in her own words.

7. Visualize Success

Sara Blakely attributes a significant portion of SPANX’s effectiveness to her visualizing routine. She started to form a very clear vision of the life she desired while selling copiers. Blakely was able to start establishing objectives for her future by picturing it. “I had a pretty distinct idea of how my life would turn out.

In a speech, she states, “My hasty decision was to be self-employed, build a product that I could sell to a large audience, and establish a business for myself that would continue to pay itself even if I wasn’t there.

According to Blakely, specificity is the key to visualization. She didn’t spare any details as she saw her future life and career.

For example : She also saw herself being on Oprah’s show, which, as was already indicated, would completely alter her career. Blakely is undeniably evidence that using visualization techniques may be successful.

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Things You Need To Make Your Beach Wedding Memorable

newly wed couple on isle getting married at shore

With the sound of gentle waves crashing against the shore, the warmth of the sun kissing your skin, and the love of your life standing beside you, taking their vows for a lifetime.

Isn’t that perfect?

A beach wedding is a dream come true for many couples, and with good reason. The idyllic setting lends itself to romance and creates an unforgettable experience for all involved.

But how do you ensure that your beach wedding is truly memorable?

Look no further – we’ve compiled a list of ideas that will take your special day from ordinary to extraordinary.

So grab your sunglasses, and let’s dive in!

What Do You Need To Make It Special?

Here’s your list of all the essential things that you’ll need to make your beach wedding unforgettable—

1. Choose The Location

Choosing the perfect location for a beach wedding is crucial to creating a truly memorable and captivating experience.

  • The first step is to envision your dream beach wedding and determine the type of setting you desire – whether it’s a pristine white sandy beach with crystal-clear turquoise waters or a secluded cove surrounded by dramatic cliffs.
  • Next, consider the accessibility and convenience for both you and your guests, ensuring there are nearby accommodations and transportation options.
  • Lastly, remember to check local regulations and permits required for hosting a beach wedding, as this will ensure a smooth and hassle-free celebration.

By carefully considering these factors, you’ll be well on your way to selecting the ideal location that will leave everyone in awe of your breathtaking beach wedding.

Moreover, ensure nearby accommodations, transportation, and legal approval to ensure a seamless celebration. Check local regulations and obtain permits to avoid complications.

2. Plan The Wedding Arch Or Canopy

When it comes to planning an amazing wedding arch or canopy for a perfect beach wedding, there are a few key elements to consider.

Opt for a design that complements the natural beauty of the surroundings – think flowing fabric in light, airy colors and delicate flowers that mimic the coastal flora.

Moreover, remember to incorporate personal touches such as seashells or driftwood to add charm.

The sound of crashing waves and the gentle ocean breeze will provide a serene backdrop for your ceremony.

As the sun sets over the horizon, the soft colors of your chosen fabrics and delicate flowers will be illuminated, creating a romantic and ethereal atmosphere.

You can get miami wedding flowers from a flower delivery center to make the arrangements fresh and even more special.

The seashells and driftwood you incorporate will add charm and serve as beautiful souvenirs for your beach wedding.

With stunning views, natural design, and personal touches, your beach wedding arch or canopy will be the perfect setting for an unforgettable and magical celebration of love.

3. Make The Decoration All Coastal

Planning a coastal decor for your beach wedding venue can create a truly magical and captivating experience.

Begin by envisioning the serene beauty of the ocean and let it inspire your color palette; opt for shades of blue, sandy beige, and seafoam green.

Incorporate elements such as seashells, driftwood, and starfish, into your centerpieces and table settings to add an authentic touch.

Hang billowing white curtains to mimic the waves and create a romantic atmosphere. Finally, complete the coastal ambiance with soft twinkling lights that resemble starry skies reflecting off the water, creating a magical and enchanting atmosphere.

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To further enhance the experience, consider playing soothing sounds of crashing waves and seagulls in the background.

This will transport your guests to a coastal paradise, allowing them to immerse themselves in the serene beauty of the ocean fully.

With every detail carefully curated, this coastal-themed event will be a memorable and captivating experience for all who attend.

4. Arrange For A Hawaiian Band

A Hawaiian band complements the mood of a beach wedding by infusing the atmosphere with a sense of tropical enchantment.

The rhythmic melodies of ukuleles, guitars, and drums transport guests to an island paradise, creating a vibrant and festive ambiance that perfectly aligns with the beauty and joy of the occasion.

As the soothing sounds of Hawaiian music fill the air, couples exchanging vows on the sandy shores are enveloped in a captivating serenade that enhances their special day, immersing everyone in a harmonious celebration of love and unity.

The gentle strumming of the ukuleles and guitars, accompanied by the rhythmic beat of the drums, adds a touch of exoticism to the wedding ceremony.

The melodic tunes create a serene backdrop for the couple as they exchange heartfelt vows under the clear blue sky.

The enchanting music sets the tone for an unforgettable wedding. It serves as a reminder of the power of love to bring people together, fostering a sense of unity and joy among those in attendance.

5. Lights And Candles

Lights and candles are important for their practical function of providing illumination in the evening. Still, they also create a magical and romantic ambiance that perfectly complements the breathtaking setting of a beach wedding.

The soft flickering glow of candles adds an intimate touch, casting a warm and inviting glow over the sandy shores.

Moreover, the strategically placed lights can enhance the natural beauty of the surroundings, highlighting the crashing waves and creating a mesmerizing backdrop for exchanging vows.

So, whether it’s twinkling fairy lights adorning the canopy or an array of elegant candles lining the aisle, incorporating these elements into a beach wedding ensures an unforgettable and captivating experience for both the couple and their guests.

The soft illumination creates a romantic atmosphere as the couple walks down the aisle, with the gentle flickering of the candles or fairy lights adding a touch of magic to the moment.

The warm glow also adds a cozy and intimate feel to the reception, creating the perfect setting for heartfelt speeches and joyful celebrations.

Overall, incorporating these lighting elements in a beach wedding adds a touch of elegance and creates lasting memories for everyone involved.

6. Get The Perfect Outfit

When it comes to a beach wedding, the perfect outfit should balance elegance and comfort.

Opting for a breezy and lightweight maxi dress in pastel colors, complemented with delicate sandals and minimal jewelry, would effortlessly capture the essence of the seaside celebration.

Also, remember to bring a chic wide-brimmed hat and stylish sunglasses to protect yourself from the sun while exuding an air of sophistication.

So, whether walking down the sandy aisle or mingling with guests by the shore, this outfit will surely make heads turn and create a lasting impression of elegance and grace.

The flowing fabric of the maxi dress will gracefully sway with each step, creating a mesmerizing effect as the ocean breeze gently kisses your skin.

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Delicate sandals add comfort and femininity to the ensemble, while minimal jewelry showcases your natural beauty.

The dress takes center stage, allowing you to embrace the seaside celebration confidently, making a lasting impression.

7. Arrange For A Seafood Cuisine

When planning a beach wedding, it is crucial to consider the food items or cuisine that will complement the seaside ambiance. Seafood, in particular, goes hand in hand with the idea of a beach wedding.

The freshness and flavors of various seafood dishes can truly enhance the overall experience for your guests.

However, when arranging for seafood cuisine, it is important to consider factors such as dietary restrictions, variety of options, and ensuring that the dishes are expertly prepared to guarantee a memorable and enjoyable dining experience at your beach wedding.

Additionally, incorporating other coastal elements, such as tropical fruits and locally sourced vegetables, can further elevate the seafood dishes and create a menu that reflects the surrounding environment.

By working closely with a professional caterer, you can create a diverse and well-rounded seafood menu that accommodates all dietary needs and preferences, ensuring that every guest leaves satisfied and impressed with the culinary offerings at your beach wedding.

8. Have A Plan For Wind And Rain

Preparing for the possibility of wind or rain is crucial when planning a beach wedding.

One way to do this is by renting a tent or marquee to provide shelter for both the ceremony and reception areas.

Additionally, using sturdy decorations and securing them properly can help prevent any mishaps caused by strong winds.

It is also advisable to have a backup plan in case of unexpected weather conditions, such as booking an indoor venue nearby or having a designated area with umbrellas or rain ponchos for guests.

By considering these preparations, couples can ensure their beach wedding goes smoothly regardless of the weather conditions.

Another important consideration is to communicate with guests ahead of time to inform them of the potential weather challenges and any necessary arrangements that have been made.

This will help them come prepared and alleviate any last-minute surprises. Proper planning and flexibility allow couples to have a beautiful and memorable beach wedding, rain or shine.

Make A Grand Entry

Make A grand entry to your beach wedding with a captivating introduction that will leave your guests in awe.

Transport everyone to a world of romance and enchantment with the following ideas:

1. Entry On A Boat

Planning a boat entry for your wedding on a beach setup can add a touch of romance and excitement to your special day.

To ensure a smooth and unforgettable experience, here are some detailed steps to consider when planning your boat entry:

  • Choose the perfect boat: Start by selecting a boat that suits your wedding theme and budget. Consider factors such as the size of the boat, whether it offers enough space for you and your partner, as well as any additional guests or bridal party members joining the entry.
  • Secure necessary permissions: Before finalizing your boat entry, obtain any required permits or permissions from the local authorities or venue management. Some beaches may have regulations regarding boat access, so it’s crucial to comply with any restrictions to avoid any potential legal issues or fines.

2. Take A Swim

Planning a swim entry on your wedding day when you have chosen a beach setup can be an incredibly unique and memorable experience for both you and your guests.

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To ensure everything goes smoothly, here is a detailed guide on how to plan this thrilling event.:

  • Firstly, consider the logistics of the swim entry.
  • Determine whether you want to make it a surprise or inform your guests in advance so they can come prepared.
  • Communicate with your wedding planner or coordinator to ensure they know this special request and can help execute it flawlessly.
  • Coordinate with the tide schedule to choose when the water level is favorable for swimming.

This is one great idea to make your wedding memorable for your partner, guests, and yourself. When you look back, this will always remain something worth a story!

Make An Additional Special Plan

One innovative idea to make a beach wedding memorable and unique is incorporating interactive elements for guests.

For example, you could set up a “message in a bottle” station where guests can write well wishes or advice for the couple and place them in decorative bottles.

These bottles could then be displayed as part of the wedding decor or even buried in the sand to create a time capsule for the couple to dig up on their anniversary.

This interactive activity not only adds an element of fun and creativity but also provides a lasting memento for the couple to cherish and revisit in the years to come.

Another interactive element could be a photo booth with props and a backdrop that matches the wedding theme. Guests can take fun and silly pictures together, leaving a copy for the couple in a guestbook.

This captures the joy and laughter of the day and allows the couple to see their loved ones enjoying themselves.

These interactive elements create unforgettable memories and make the wedding day even more special for everyone involved.

Make The Day Special!

You can ensure your special day is truly memorable by adhering to the guidelines mentioned above and incorporating them into your beach wedding.

Your guests will be enthralled by the beauty and romance of the event, from the breathtaking beach location to the personalized touches and thoughtful details.

Make the occasion unforgettable for you and your loved ones by considering all the necessary components, such as a backup plan for bad weather, cozy seating arrangements, and distinctive beach-themed decor.

Now that you have everything you need to fulfill your beach wedding fantasies, the time has come to make lifetime memories!

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A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.

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