Entertainment
The Best and Worst Commercials from Super Bowl 2025
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Super Bowl Sunday is not just the biggest day in football — it’s also the biggest day for brands to show off their most creative, funniest and most outrageous commercials, while millions of viewers are tuned in for the showdown on the field. And while the ads have always been a topic of chatter both at Super Bowl viewing parties and at work the next day, with the advent of social media, the best commercials get major buzz even days before the big game.
Read on for the best advertisements — and a few that got mixed reactions.
Best Throwback: Hellman’s
Meg Ryan told PEOPLE “the timing was right” to revisit one of the most memorable scenes in all of movie history: The faux orgasm at Katz’s Deli from When Harry Met Sally. She and co-star Billy Crystal reunited over a sandwich — made ecstasy-inducing with a squirt of Hellman’s — and a new star to deliver the iconic “I’ll have what she’s having” line.
Best Use of Nostalgia: Instacart
Considering nostalgia is most people’s second language at this point, this spot crammed with favorite grocery mascots over the years (Chester Cheetah! The Kool-Aid Man! The Old Spice guy!) all showing up at your house courtesy of — you guessed it — was designed to hit that sweet spot.
Unlikeliest Pairing: Stella Artois
David Beckham finds out he has a twin in the U.S., the “other David,” and tries to find common ground with him. It looks dire … until he realizes “Dave Beckham” (played by Matt Damon) has a killer kick and likes Stella Artois. Bonus: Stay tuned for the Ben Affleck dig at the end!
Best Use of Flying Facial Hair: Pringles
Adam Brody blows a siren call into a Pringles can … and famous mustaches, from Nick Offerman’s to Andy Reid’s, fly off their owner’s faces and carry cans of Pringles to heed the call. Weird, but it works.
Similar Execution, Still Funny: Little Caesar’s
Little Caesar’s cheesy puffs delight Eugene Levy so much, his famous eyebrows get raised right off his head and go on a grand tour — ending up as a mustache on a baby, kings to awed caterpillars and even alighting on daughter Sarah’s hand before returning to his face. Possibly too close to comfort to Pringles’, but it aired first and earned a laugh.
Happiest to Be Mad: Ritz
Aubrey Plaza, Michael Shannon and a rule-breaking Bad Bunny assemble in a room full of salty people, with Plaza and Shannon determined to be even saltier than the crackers. Bad Bunny starts out smiling, but quickly joins the poker faced club so he can stay and snack on Ritz.
Most FOMO-Inducing: Bud Light
Peyton Manning, Post Malone and Shane Gillis are the neighbors you want at the end of the block, showing up to save an otherwise lame yard party. We only shudder to think of how many people are going to try to launch beers with their leaf blowers this summer.
Best Stand Up-and-Salute: Jeep
Harrison Ford starred in this “rumination on life” directed by Oscar nominee James Mangold, in which he declares that life doesn’t come with an owner’s manual, so each person has to pursue their own life, liberty and happiness. “Freedom is for everybody, but it isn’t free, it’s earned,” he says in the ad, before mediating on what freedom truly means. “This Jeep makes me happy, even though my name is Ford,” he concludes. America!
Most Tear-Jerking: Google Pixel
A heart-tugging look at how parenting a daughter from infancy through college has made a man uniquely qualified for the job to which he’s applying. Even if you’re squeamish at the dystopian humanoid voice coaching the dad through interview talking points, you can’t help but get misty at the Father of the Bride-esque moment when the daughter transforms into her younger self mid-college-drop-off-hug.
We’re Still Crying: Pfizer
Blame the onions in the guacamole for the tear we shed watching this LL Cool J-soundtracked ad from Pfizer, which follows a little boy ringing the bell that indicates a patient is cancer free, then shadowboxing through the streets of adoring fans – before arriving home to his biggest fans, his family, who embrace him while a softer version of “Mama Said Knock You Out” plays – alluding to the pharmaceutical company’s many cancer fighting drugs in the works. Okay, maybe it wasn’t the onions.
Best and Most: Dunkin’
Fans who bought the 2024 sweatsuits from the very popular Ben Affleck Dunkin’ Donuts ad were rewarded when the DunKings returned — bigger and better than ever — for another go at the “best Super Bowl ad” title. Though Tom Brady, Matt Damon and Jennifer Lopez didn’t return, several more Bostonians showed up, including Bill Belichick and his girlfriend Jordon Hudson, Casey Affleck, and, taking “Beantown” very literally, method actor Jeremy Strong. And this time, they cued up a seven-minute epic mini-movie following the Dunkings’ attempt to take the title in a coffee-inspired boy band showdown.
Best Girls-in-Sports Showdown: Nike and the NFL
It’s been a record-breaking year for women’s sports — and women’s sports still has a long way to go. These pump-’em-up ads from Nike and the NFL were a nice way to pay tribute to both facts.
Best Story for the Grandkids: Doritos
This Doritos alien abduction spot got a laugh from us — and it was made even better when we realized it was the winner of the brand’s challenge for amateurs to “Crash the Super Bowl” by submitting their own ads and letting viewers vote on the winner. Dylan Bradshaw and Nate Norell were the fan favorites, netting $1 million and a trip to the Super Bowl (plus bragging rights for life).
Most Mysterious: Yahoo
If you caught Yahoo’s local, 15-second spot, did you try to email Bill Murray? And if so, are you down the rabbit hole of what happens next?
Most Divisive: Mountain Dew
This Mountain Dew ad, which saw Seal turned into an actual seal singing about a “kiss from a lime”, alarmed many PEOPLE staffers on first viewing. But on Sunday night, several announced that it had won them over.
Most Fever Dream-Ish: Coffee Mate
We can imagine the pitch — Coffee Mate makes your tongue so happy, it wants to sing! — and we’re always happy when Shania Twain is getting paid. But the execution will haunt us.
Most ‘Oh Dear God!’: Tubi
We’re very grateful to Tubi for letting us watch the Super Bowl for free this year. We’re less grateful for this nightmare-inducing spot that features flesh hats for 60 seconds. (Although again, one editor said it was growing on her, so maybe there were no losers tonight?)
Entertainment
Oprah’s Roomy Cargo Pants Are a Go-To Fall Style
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Welcome to The Blueprint, where we break down the celebrity looks we want to wear right now and build them back up, piece by piece.
Oprah Winfrey is committed to cargo pants, so it’s obvious I have to break up with my boring pocketless pants as soon as possible.
Last fall in New York City, the media mogul wore a pair of big-pocket pants (a style she’s worn before) that prompted a light-bulb realization: I fear I have not given cargos a fighting chance. And for what? Boring pants that only have hidden pockets, or, in many cases, faux ones that can’t even stash a phone.
Not long before Oprah showed off her brown cargos, Gwyneth Paltrow wore a navy blue pair with a cropped trench coat. That gives me another reason to feel confident about trying this offbeat pants style.
Raymond Hall/GC
The rest of Oprah’s look was grand, too: Her purple sweater was ideal for fall thanks to its three-quarter sleeves, plus her comfy sneakers finished it with polished comfort (she also wore heels with the outfit at another point in the day, but let’s keep it casual). We rounded up similar big-pocket pants, sweaters, and kicks inspired by the TV icon.
Oprah’s Outfit Blueprint
MoFiz Cargo Capris, $37 with coupon
Amazon
When I use regular pockets, I’m super careful because, most of the time, they’re not deep enough, so things tend to fall out when I’m sitting. In other words, they’re not that secure, and that’s why I’m picking out pants with pockets that have more room or more compartments.
These from Amazon are “very durable” and “silky” to the touch, per the reviews. Also, according to one shopper who wore them while hiking, “The pockets were big enough to hold my phone and Chapstick, so I didn’t have to carry a big bag.” They also have drawstring cuffs, so you can tie them up if you don’t want to dirty them when walking around outdoors.
Liyohon Turtleneck Top
Amazon
I can’t stand feeling like an overstuffed burrito with a thick sweater packed into an even thicker coat in the fall or winter. So, I usually choose thinner layers, but I want them to keep me at least a little warm. This turtleneck “feels more like a light sweater than a T-shirt,” according to one shopper, and it has been worn under dresses and blazers, per many others.
The purple shade here is a little lighter than Oprah’s, but the three-quarter-length sleeves are, in my opinion, the most important thing to focus on here.
Somiliss Leather Suede Patchwork Sneakers
Amazon
Oprah also pulled a sneaky move when she did a little shoe change. We don’t know which pair came first — heels or sneakers — but I personally am a “go comfortable or go home” shoe gal, so I’m choosing option B.
In my book, suede makes anything more fall-worthy, but it can be tricky on shoes. I don’t want to have to spritz a protectant spray all over, so a pair with just a little bit of the soft texture feels easier to manage long term. The soles on these look serrated like Oprah’s, which make me believe that they’d be incredibly grippy.
Keep scrolling to shop more Amazon finds inspired by Oprah’s outfit, including more brown cargo pants, purple three-quarter-sleeve tops, and white sneakers.
Moosehill Wide-Leg Cargo Pants
Amazon
Lepunuo High-Waisted Cargo Pants
Amazon
Dokotoo Striped Knit Pullover Sweater, $32 with coupon
Amazon
JomeDesign Three-Quarter-Sleeve Sweater
Amazon
Sernial White Platform Sneakers
Amazon
Entertainment
Karlie Kloss welcomes third baby with husband Joshua Kushner

Karlie Kloss’ brood just got bigger.
The model has given birth to her and husband Joshua Kushner’s third baby — a girl. Kushner announced the news via Instagram Saturday by posting a photo of the newborn and revealing her name: “Rae Florence 9.18.2025 🤍.”
The former Victoria’s Secret Angel announced her pregnancy news in a March Instagram post debuting her bump.
“Three’s a party 🥹🫶🎉,” Kloss wrote at the time.
The caption referenced her and Kushner’s eldest two children — sons Levi and Elijah — who appeared in the social media upload.
Levi was born in March 2021, followed by Elijah in July 2023.
While awaiting baby No. 3, Kloss continued to show off her budding belly at the Met Gala, WNBA games and more events.
She rocked a black off-the-shoulder gown to ring in Kushner’s 40th birthday at a star-studded bash in June.
“I have loved growing up together, and can’t wait to grow old together,” Kloss captioned a celebratory tribute to the “love of [her] life and best friend” via Instagram.
The Kode With Klossy founder and Kushner have been together since 2012.
The businessman got down on one knee in July 2018, and the duo walked down the aisle in upstate New York three months post-proposal.
The duo went on to have a second wedding ceremony in Wyoming in 2019.
Although the pair primarily keep their romance out of the public eye over the years, Kloss insisted to Net-a-Porter in 2018 that they “have nothing to hide.”
In May, she explained to “Aspire” podcast listeners that their “partnership is so solid” because they met when she was a teenager.
“We’ve grown up together,” Kloss gushed. “He’s always been my biggest champion.”
Entertainment
Prince Harry Made Secret Visit to Another Member of Royal Family During U.K. Trip
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NEED TO KNOW
- Prince Harry’s four-day visit to the U.K. included a secret visit to another member of the royal family
- According to Hello!, Harry visited Kensington Palace to pay his respects to Prince Edward, the Duke of Kent, following the death of his wife, Katharine, the Duchess of Kent
- Harry “loved catching up with family, friends and colleagues” during his trip to Britain, a source said
Prince Harry’s four-day visit to the U.K. included a reunion with his father, King Charles, after nearly two years, as well as a secret visit to another member of the royal family.
According to a report from Hello! published on Saturday, Sept. 20, Harry, 41, privately visited Kensington Palace to “personally pay his respects and offer condolences” to Prince Edward, the Duke of Kent, following the death of his wife, Katharine, the Duchess of Kent. She died on Sept. 4 at the age of 92.
Although Harry was not able to attend Katharine’s funeral on Sept. 16, as he had already left the U.K., a source close to the Duke of Sussex told the outlet that he “loved catching up with family, friends and colleagues.”
“His only regret was not being able to stay longer and see more people, but the meetings in Ukraine had been in the diary for a long time, and it mattered to him to be there in person to see the Invictus Games Foundation’s growing work and the progress at Superhumans,” the source added.
“The whole trip felt like a real success for everyone involved,” the source said. “His passion for his patronages and the causes he cares about hasn’t dimmed one bit — he’s already buzzing to get back and do more.”
Victoria Jones/Shutterstock
The Duke of Sussex made several public appearances during his U.K. trip, including at the WellChild Awards in London on Sept. 8, where he crouched to greet children, wrapped families in hugs and cracked jokes. In Nottingham the next day, he danced into a room at the Community Recording Studio (CRS), laughing and bantering with young activists.
“He’s still the same person,” said CRS’s Trevor Rose. “He wants to feel the energy here. He cares — and that’s the main thing.”
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One of the most newsworthy moments came when Harry arrived at Clarence House on Sept. 10, and disappeared inside for a long-awaited, private meeting with King Charles. He emerged just under one hour later — and experts were quick to point out that this visit could be the first step on the road to reconciliation with his father.
“It’s a massive step in the right direction,” Queen Elizabeth’s former spokeswoman Ailsa Anderson told PEOPLE following the historic meeting. “It’s a building of trust.”
Chris Jackson/Getty
Harry and the King, 76, have been estranged for more than 18 months. As PEOPLE previously reported, the meeting not only served as a chance for the Duke of Sussex to rekindle his relationship with his father, but also with his brother, Prince William.
While the encounter marked a hopeful step forward, royal insiders caution that a long road lies ahead before full reconciliation can take place.
“It shows the way forward,” an insider with ties to both sides told PEOPLE. “It is a good starting point.”
Just a few days after the meeting, Harry made a surprise visit to Kyiv, Ukraine, with his Invictus Games Foundation and spoke with The Guardian while there.
“The focus really has to be on my dad,” he said, while also acknowledging his past revelations in interviews and his memoir Spare. “My conscience is clear.”
When asked if he will ever bring his children to the U.K. despite his security concerns, Harry told the outlet, “Yes, I would. This week has definitely brought that closer.”
“Whatever has gone on in the past, it is good to see the family trying to repair itself or communicate at least,” a source with close ties to the palace added to PEOPLE. “Everyone has to have compassion for all sides.”
After visiting the U.K. and Ukraine, Harry returned to Montecito, Calif., to be with wife Meghan Markle and their children, Prince Archie, 6, and Princess Lilibet, 4. On Saturday, Sept. 20, Meghan, 44, and Harry stepped out together to the One805LIVE! concert, which supports Santa Barbara County’s first responders and was held at Kevin Costner‘s oceanside estate in California.
