Entertainment
The Best and Worst Commercials from Super Bowl 2025
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Super Bowl Sunday is not just the biggest day in football — it’s also the biggest day for brands to show off their most creative, funniest and most outrageous commercials, while millions of viewers are tuned in for the showdown on the field. And while the ads have always been a topic of chatter both at Super Bowl viewing parties and at work the next day, with the advent of social media, the best commercials get major buzz even days before the big game.
Read on for the best advertisements — and a few that got mixed reactions.
Best Throwback: Hellman’s
Meg Ryan told PEOPLE “the timing was right” to revisit one of the most memorable scenes in all of movie history: The faux orgasm at Katz’s Deli from When Harry Met Sally. She and co-star Billy Crystal reunited over a sandwich — made ecstasy-inducing with a squirt of Hellman’s — and a new star to deliver the iconic “I’ll have what she’s having” line.
Best Use of Nostalgia: Instacart
Considering nostalgia is most people’s second language at this point, this spot crammed with favorite grocery mascots over the years (Chester Cheetah! The Kool-Aid Man! The Old Spice guy!) all showing up at your house courtesy of — you guessed it — was designed to hit that sweet spot.
Unlikeliest Pairing: Stella Artois
David Beckham finds out he has a twin in the U.S., the “other David,” and tries to find common ground with him. It looks dire … until he realizes “Dave Beckham” (played by Matt Damon) has a killer kick and likes Stella Artois. Bonus: Stay tuned for the Ben Affleck dig at the end!
Best Use of Flying Facial Hair: Pringles
Adam Brody blows a siren call into a Pringles can … and famous mustaches, from Nick Offerman’s to Andy Reid’s, fly off their owner’s faces and carry cans of Pringles to heed the call. Weird, but it works.
Similar Execution, Still Funny: Little Caesar’s
Little Caesar’s cheesy puffs delight Eugene Levy so much, his famous eyebrows get raised right off his head and go on a grand tour — ending up as a mustache on a baby, kings to awed caterpillars and even alighting on daughter Sarah’s hand before returning to his face. Possibly too close to comfort to Pringles’, but it aired first and earned a laugh.
Happiest to Be Mad: Ritz
Aubrey Plaza, Michael Shannon and a rule-breaking Bad Bunny assemble in a room full of salty people, with Plaza and Shannon determined to be even saltier than the crackers. Bad Bunny starts out smiling, but quickly joins the poker faced club so he can stay and snack on Ritz.
Most FOMO-Inducing: Bud Light
Peyton Manning, Post Malone and Shane Gillis are the neighbors you want at the end of the block, showing up to save an otherwise lame yard party. We only shudder to think of how many people are going to try to launch beers with their leaf blowers this summer.
Best Stand Up-and-Salute: Jeep
Harrison Ford starred in this “rumination on life” directed by Oscar nominee James Mangold, in which he declares that life doesn’t come with an owner’s manual, so each person has to pursue their own life, liberty and happiness. “Freedom is for everybody, but it isn’t free, it’s earned,” he says in the ad, before mediating on what freedom truly means. “This Jeep makes me happy, even though my name is Ford,” he concludes. America!
Most Tear-Jerking: Google Pixel
A heart-tugging look at how parenting a daughter from infancy through college has made a man uniquely qualified for the job to which he’s applying. Even if you’re squeamish at the dystopian humanoid voice coaching the dad through interview talking points, you can’t help but get misty at the Father of the Bride-esque moment when the daughter transforms into her younger self mid-college-drop-off-hug.
We’re Still Crying: Pfizer
Blame the onions in the guacamole for the tear we shed watching this LL Cool J-soundtracked ad from Pfizer, which follows a little boy ringing the bell that indicates a patient is cancer free, then shadowboxing through the streets of adoring fans – before arriving home to his biggest fans, his family, who embrace him while a softer version of “Mama Said Knock You Out” plays – alluding to the pharmaceutical company’s many cancer fighting drugs in the works. Okay, maybe it wasn’t the onions.
Best and Most: Dunkin’
Fans who bought the 2024 sweatsuits from the very popular Ben Affleck Dunkin’ Donuts ad were rewarded when the DunKings returned — bigger and better than ever — for another go at the “best Super Bowl ad” title. Though Tom Brady, Matt Damon and Jennifer Lopez didn’t return, several more Bostonians showed up, including Bill Belichick and his girlfriend Jordon Hudson, Casey Affleck, and, taking “Beantown” very literally, method actor Jeremy Strong. And this time, they cued up a seven-minute epic mini-movie following the Dunkings’ attempt to take the title in a coffee-inspired boy band showdown.
Best Girls-in-Sports Showdown: Nike and the NFL
It’s been a record-breaking year for women’s sports — and women’s sports still has a long way to go. These pump-’em-up ads from Nike and the NFL were a nice way to pay tribute to both facts.
Best Story for the Grandkids: Doritos
This Doritos alien abduction spot got a laugh from us — and it was made even better when we realized it was the winner of the brand’s challenge for amateurs to “Crash the Super Bowl” by submitting their own ads and letting viewers vote on the winner. Dylan Bradshaw and Nate Norell were the fan favorites, netting $1 million and a trip to the Super Bowl (plus bragging rights for life).
Most Mysterious: Yahoo
If you caught Yahoo’s local, 15-second spot, did you try to email Bill Murray? And if so, are you down the rabbit hole of what happens next?
Most Divisive: Mountain Dew
This Mountain Dew ad, which saw Seal turned into an actual seal singing about a “kiss from a lime”, alarmed many PEOPLE staffers on first viewing. But on Sunday night, several announced that it had won them over.
Most Fever Dream-Ish: Coffee Mate
We can imagine the pitch — Coffee Mate makes your tongue so happy, it wants to sing! — and we’re always happy when Shania Twain is getting paid. But the execution will haunt us.
Most ‘Oh Dear God!’: Tubi
We’re very grateful to Tubi for letting us watch the Super Bowl for free this year. We’re less grateful for this nightmare-inducing spot that features flesh hats for 60 seconds. (Although again, one editor said it was growing on her, so maybe there were no losers tonight?)
Entertainment
William Shatner to undergo surgery following terrifying horse accident

He’s about to go where many men have gone before – the operating room.
William Shatner revealed that he shattered his right shoulder after falling off one of his horses late last year and must undergo surgery to repair the debilitating injury.
The “Star Trek” alum, who turns 95 later this month, opened up about the scary incident during the Academy of Science Fiction, Fantasy and Horror Films’ 53rd annual Saturn Awards in Burbank, Calif., on Sunday.
The original James T. Kirk explained his hospital drama and how he was scheduled to undergo surgery on March 11 after he accepted the Hall of Fame award on behalf of the “Star Trek” franchise.
After asking for a chair to speak with select media, Shatner shared that he was feeling “old, tired and kind of hurt.”
“I ride the horses that can compete in equine skills, which is fast down and ends on a sliding stop,” he explained. “And the horse that I owned, I came off.”
Shatner continued, “And she had a habit of going too far, like six inches to the side. And I’m riding it. And I’m ready. And she goes [too fast and sent him flying].”
Although the “Boston Legal” alum utilized his experience as a stuntman to lessen the impact, he still got seriously injured during the incident.
“I’m not a young stuntman anymore. I started to roll, but hit the dirt with my shoulder. So I wrecked my shoulder.”
Shatner said he was scheduled to undergo a “new type of shoulder operation called a reverse something or other” on Wednesday.
“You put the ball in the socket and the socket in the thing, and you come out 10 hours later, and you’re pain-free,” he said in an attempt to describe the surgery. “So that’s what I am meandering towards.”
This wouldn’t be the first time the Hollywood legend has suffered a health scare in recent months.
Back in September, it was reported that Shatner suffered a mysterious medical emergency at his Los Angeles home.
Although the “Practice” star didn’t explain what happened, TMZ reported that it was an issue regarding his blood sugar.
“I over indulged. I thank you all for caring but I’m perfectly fine,” Shatner tweeted alongside a meme about his “greatly exaggerated … demise” at the time.
Meanwhile, Shatner received a standing ovation from the star-studded audience at the Saturn Awards Sunday.
In his speech, Shatner detailed how the original “Star Trek” series succeeded because “good or great science fiction is about human beings.”
The “T.J. Hooker” actor also explained why making non-human characters display key human traits appeals to audiences.
“You know what everyone tried to do, including myself, was to make the character human with all frailties and ambitions and fears,” he told the audience.
“At the same time, in a leadership role, you can’t show that, or if you show it, it has to be done in a particular way,” Shatner continued. “So that you’re a leader trying to lead people into battle or into danger, and you have to motivate people in some way.”
Meanwhile, Shatner also shared that he still hasn’t watched all of the original “Star Trek” episodes he appeared in.
“I haven’t seen all my 79 episodes. I just don’t have the time,” he said. “I’d like to see it, but I don’t have the time.”
Elsewhere during the Saturn Awards, “Avatar” creator James Cameron noted how genres like sci-fi, fantasy and horror are often overlooked by awards ceremonies – including the Oscars.
“They dismiss us, and yet consistently, over time, of the top 20 movies in history, or the top 20 films of the past 10 years, they are our films,” the “Titanic” filmmaker charged. “Sci-fi, fantasy, horror. We make the films that put people in the theaters and keep the theaters open.”
Cameron, 71, won this year’s Saturn Awards for best science fiction film, best film direction and best film screenwriting for “Avatar: Fire and Ash.”
Tom Cruise, who was also at the ceremony, won the Saturn Award for best actor in a film for “Mission: Impossible – The Final Reckoning.”
Cruise, 63, celebrated Shatner’s contribution to the sci-fi genre in his acceptance speech.
Entertainment
‘Lost’ star Matthew Fox reveals why he walked away from Hollywood at height of his stardom

Matthew Fox was at the top of Hollywood — and then he walked away.
The “Lost” star, now 59, stepped back from acting for more than a decade despite starring in one of TV’s biggest hits, as Dr. Jack Shepard.
Fox, who is returning to the spotlight with a role in “Yellowstone” spinoff “The Madison”, opened up about his decision to take an acting hiatus while attending the New York premiere of his new show on Monday.
“I felt like it was time to engage really intensely with my family,” he told Variety.
Fox admitted his demanding schedule during the height of “Lost” meant he missed parts of his children’s younger years.
“I had missed some of their childhood because I was on set all the time with “Lost” and doing films and promoting everything,” he said. “It was the right moment for me to step back and take a moment and engage with the people that I love and care about the most in the world.”
After more than a decade away from regular TV work, Fox said he eventually began to miss the craft.
Fox returned to television in 2022 with the series “Last Light,” marking his first TV role since “Lost” ended in 2010. He later appeared in the comedy series “C*A*U*G*H*T” before landing his latest role.
“I kind of missed storytelling,” he explained, adding that he quickly said yes when producer Taylor Sheridan approached him about joining “The Madison.”
In “The Madison,” Fox plays Paul, a rugged bachelor who thrives outdoors.
The series centers on a New York City family who relocates to Montana’s Madison River Valley after a devastating plane crash kills two relatives. Michelle Pfeiffer stars as wealthy matriarch Stacy Clyburn, who uproots her family from Manhattan following the tragedy.
Though his career has long been tied to Hollywood, Fox has previously spoken about his desire to live somewhere quieter.
In 2008, the actor said he and his family had considered moving to Oregon, where his relatives lived and outdoor life was plentiful.
“I enjoy fishing, hiking and skiing,” Fox told People. “The mountains and fresh air and all these things are available pretty easily in Oregon without having to drive a long distance.”
Fox first rose to fame playing Charlie Salinger on the hit drama “Party of Five,” which ran from 1994 to 2000.
He later became a household name as Jack Shephard on “Lost,” the ABC sci-fi phenomenon that aired for six seasons from 2004 to 2010.
Along the way, he also appeared in films including “Smokin’ Aces,” “We Are Marshall,” “Vantage Point,” “Speed Racer,” “World War Z” and the 2015 Western “Bone Tomahawk.”
Fox largely stepped away from acting between 2014 and 2021. In a 2022 interview, he said that after “Bone Tomahawk,” he felt he had checked off many of the career goals he had set for himself.
“’I kind of had a bucket list in my mind of things that I wanted to accomplish in the business,” he told Variety. “I wanted to do a Western. It’s a very odd Western, but it’s a Western. And so that sort of completed the bucket list.”
At the same time, his two sons — Kyle, now 28, and Byron, 25 — were growing up.
“I felt like it was time to be home,” Fox said, adding that his wife of more than 30 years, Margherita Ronchi, had been “beautifully” holding down the fort while he worked.
“I really felt like I was retiring from the business, and working on other creative elements that are really personal to me – some music and writing.”
For now, though, the actor appears ready to step back into the public eye.
Entertainment
Jax Taylor, Brittany Cartwright finally reach custody agreement 2 years post-split

Jax Taylor and Brittany Cartwright have finally settled custody of their son, Cruz, nearly two years after separating.
The “Vanderpump Rules” stars reached an agreement Monday, according to documents obtained by Page Six.
Instead of paying each other child support, the Bravolebrities are responsible for the expenses accrued when the 4-year-old is in their individual care.
Taylor, 46, has custody of Cruz Wednesday nights and every other weekend. Cartwright, for her part, claims the rest of the time.
The agreement outlined an alternating holiday schedule for the pair, with Cartwright, 37, getting Christmas every year.
She previously told Page Six this holiday is a non-negotiable, explaining, “Cruz has got all of his cousins and family and so much love [in Kentucky]. … I don’t ever want him to miss that. And I don’t want to miss it either.”
While the former couple have agreed to share joint legal custody of their little one, Cartwright has tie-breaking authority over medical decisions.
The “Valley” stars, notably, have agreed to not be under the influence of alcohol, marijuana or any other form of illegal drug while caring for Cruz.
They may not introduce their child to new romantic partners for at least six months.
TMZ was first to report the news of the exes’ custody arrangement.
Taylor and Cartwright called it quits on their four-year marriage in January 2024 and have yet to finalize their divorce.
“Jax and I are taking time apart and I made the decision to move into another home to take some space for the sake of my mental health,” Cartwright told “When Reality Hits” podcast listeners at the time.
She filed for divorce in August 2024.
Although Taylor filed court documents the following month giving his ex full legal and physical custody of Cruz, his rep later told Page Six that the former Sur bartender had “made errors” that would be “amended without delay.”
The spokesperson added, “Jax and Brittany have already long resolved all matters related to custody of Cruz, and will continue to work together privately for the best interest of their son, which remains their overriding concern.”
Cartwright and Taylor’s love story began in 2015, with the latter popping the question three years later.
After the duo wed in Kentucky in June 2019, they welcomed Cruz in April 2021.
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