Entertainment

The Best and Worst Commercials from Super Bowl 2025

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Super Bowl Sunday is not just the biggest day in football — it’s also the biggest day for brands to show off their most creative, funniest and most outrageous commercials, while millions of viewers are tuned in for the showdown on the field. And while the ads have always been a topic of chatter both at Super Bowl viewing parties and at work the next day, with the advent of social media, the best commercials get major buzz even days before the big game.

Read on for the best advertisements — and a few that got mixed reactions.

Table of Contents

Best Throwback: Hellman’s

Meg Ryan told PEOPLE “the timing was right” to revisit one of the most memorable scenes in all of movie history: The faux orgasm at Katz’s Deli from When Harry Met Sally. She and co-star Billy Crystal reunited over a sandwich — made ecstasy-inducing with a squirt of Hellman’s — and a new star to deliver the iconic “I’ll have what she’s having” line.

Best Use of Nostalgia: Instacart

Considering nostalgia is most people’s second language at this point, this spot crammed with favorite grocery mascots over the years (Chester Cheetah! The Kool-Aid Man! The Old Spice guy!) all showing up at your house courtesy of — you guessed it — was designed to hit that sweet spot.

Unlikeliest Pairing: Stella Artois

David Beckham finds out he has a twin in the U.S., the “other David,” and tries to find common ground with him. It looks dire … until he realizes “Dave Beckham” (played by Matt Damon) has a killer kick and likes Stella Artois. Bonus: Stay tuned for the Ben Affleck dig at the end!

Best Use of Flying Facial Hair: Pringles

Adam Brody blows a siren call into a Pringles can … and famous mustaches, from Nick Offerman’s to Andy Reid’s, fly off their owner’s faces and carry cans of Pringles to heed the call. Weird, but it works.

Similar Execution, Still Funny: Little Caesar’s

Little Caesar’s cheesy puffs delight Eugene Levy so much, his famous eyebrows get raised right off his head and go on a grand tour — ending up as a mustache on a baby, kings to awed caterpillars and even alighting on daughter Sarah’s hand before returning to his face. Possibly too close to comfort to Pringles’, but it aired first and earned a laugh.

Happiest to Be Mad: Ritz

Aubrey Plaza, Michael Shannon and a rule-breaking Bad Bunny assemble in a room full of salty people, with Plaza and Shannon determined to be even saltier than the crackers. Bad Bunny starts out smiling, but quickly joins the poker faced club so he can stay and snack on Ritz.

Most FOMO-Inducing: Bud Light

Peyton Manning, Post Malone and Shane Gillis are the neighbors you want at the end of the block, showing up to save an otherwise lame yard party. We only shudder to think of how many people are going to try to launch beers with their leaf blowers this summer.

Best Stand Up-and-Salute: Jeep

Harrison Ford starred in this “rumination on life” directed by Oscar nominee James Mangold, in which he declares that life doesn’t come with an owner’s manual, so each person has to pursue their own life, liberty and happiness. “Freedom is for everybody, but it isn’t free, it’s earned,” he says in the ad, before mediating on what freedom truly means. “This Jeep makes me happy, even though my name is Ford,” he concludes. America!

Most Tear-Jerking: Google Pixel

A heart-tugging look at how parenting a daughter from infancy through college has made a man uniquely qualified for the job to which he’s applying. Even if you’re squeamish at the dystopian humanoid voice coaching the dad through interview talking points, you can’t help but get misty at the Father of the Bride-esque moment when the daughter transforms into her younger self mid-college-drop-off-hug.

We’re Still Crying: Pfizer

Blame the onions in the guacamole for the tear we shed watching this LL Cool J-soundtracked ad from Pfizer, which follows a little boy ringing the bell that indicates a patient is cancer free, then shadowboxing through the streets of adoring fans – before arriving home to his biggest fans, his family, who embrace him while a softer version of “Mama Said Knock You Out” plays – alluding to the pharmaceutical company’s many cancer fighting drugs in the works. Okay, maybe it wasn’t the onions.

Best and Most: Dunkin’

Fans who bought the 2024 sweatsuits from the very popular Ben Affleck Dunkin’ Donuts ad were rewarded when the DunKings returned — bigger and better than ever — for another go at the “best Super Bowl ad” title. Though Tom Brady, Matt Damon and Jennifer Lopez didn’t return, several more Bostonians showed up, including Bill Belichick and his girlfriend Jordon Hudson, Casey Affleck, and, taking “Beantown” very literally, method actor Jeremy Strong. And this time, they cued up a seven-minute epic mini-movie following the Dunkings’ attempt to take the title in a coffee-inspired boy band showdown.

Best Girls-in-Sports Showdown: Nike and the NFL

It’s been a record-breaking year for women’s sports — and women’s sports still has a long way to go. These pump-’em-up ads from Nike and the NFL were a nice way to pay tribute to both facts.

Best Story for the Grandkids: Doritos

This Doritos alien abduction spot got a laugh from us — and it was made even better when we realized it was the winner of the brand’s challenge for amateurs to “Crash the Super Bowl” by submitting their own ads and letting viewers vote on the winner. Dylan Bradshaw and Nate Norell were the fan favorites, netting $1 million and a trip to the Super Bowl (plus bragging rights for life).

Most Mysterious: Yahoo

If you caught Yahoo’s local, 15-second spot, did you try to email Bill Murray? And if so, are you down the rabbit hole of what happens next?

Most Divisive: Mountain Dew

This Mountain Dew ad, which saw Seal turned into an actual seal singing about a “kiss from a lime”, alarmed many PEOPLE staffers on first viewing. But on Sunday night, several announced that it had won them over.

Most Fever Dream-Ish: Coffee Mate

We can imagine the pitch — Coffee Mate makes your tongue so happy, it wants to sing! — and we’re always happy when Shania Twain is getting paid. But the execution will haunt us.

Most ‘Oh Dear God!’: Tubi

We’re very grateful to Tubi for letting us watch the Super Bowl for free this year. We’re less grateful for this nightmare-inducing spot that features flesh hats for 60 seconds. (Although again, one editor said it was growing on her, so maybe there were no losers tonight?)

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Entertainment

Gal Gadot, Rachel Zegler pose for photos together at scaled-back ‘Snow White’ premiere amid reported tension

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Gal Gadot and Rachel Zegler were seen posing for photos together at the scaled-back “Snow White” premiere at El Capitan Theatre in Hollywood, Calif., on Saturday.

The two co-stars, who are reportedly “not friends” and clash over politics, wrapped their arms around each other as they stood between their fellow cast members to promote the live-action remake of the Disney classic.

Zegler, who plays the film’s titular character, walked the carpet in a light pink strapless gown featuring a corseted bodice, butterfly appliqués and a floor-length skirt. She styled her hair in an updo and accessorized her look with a diamond necklace and matching earrings.

The 23-year-old’s makeup consisted of mascara, smoky eyeshadow, a warm blush on her cheeks and a glossy nude lip.

Gadot, who plays the Evil Queen, wore a sheer black lace dress with a ruffled miniskirt over a longer floor-length skirt. The 39-year-old wore her hair down in a sleek, middle-part style. She also rocked a jeweled statement necklace with a tassel.

Both ladies flashed cheerful smiles as they walked the carpet, but a recent report claimed they’re not too fond of each other.

A source told People Friday that they have “nothing in common,” especially since Gadot is “a mom of four kids.”

Their “huge age gap” doesn’t help either, the insider said.

They have “very different political views,” which adds “to the tension” that was already surrounding the film.

Zegler has been an outspoken supporter of Palestine throughout the Israel-Hamas war, while Gadot — who was born in Israel and served in the Israeli army — has been a vocal supporter of her home country following the October 2024 attacks.

Zegler also slammed the original version of the Disney movie, telling Variety in 2022, “There’s a big focus on her love story with a guy who literally stalks her. Weird. So we didn’t do that this time.”

“I was scared of the original version. I think I watched it once and never picked it up again.”

The “West Side Story” actress’ comments led to criticism that the live-action remake and its lead star are too “woke.”

Gadot is “annoyed by the movie drama,” a source told People.

Prior to Saturday, it was reported that Disney planned to scale back the Hollywood premiere. Only photographers and a house crew would be allowed on the red carpet, per Variety. The outlet later confirmed that to be true while sharing details from the event.

“The only interviewers [the cast] encountered were employed by Disney,” Variety said.

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Entertainment

Grimes Says She Has ‘Begged’ Elon Musk to Keep Their Kids Out of Public Eye

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Grimes says that she has “begged” Elon Musk to keep their three children out of the public eye.

In a post shared on X on Thursday, March 13, the musician, 36, wrote that she has “begged” her former partner Musk, 53, to stop showing her children in public and on social media, and has even turned to “legal recourse.”

Grimes (whose real name is Claire Boucher) was responding to a fake post on X that purported to show her talking about the “sexuality” of “Fortune 500 CEOs,” and replied to a fan who asked: “How to protect your children from this? Can’t you wipe this garbage from the internet?”

“I unfortunately do not control the internet and cannot wipe this from the internet,” Grimes answered the fan. “I have tried begging the public and my kid’s dad to keep them offline, and I’ve tried legal recourse. I follow you here, I’ve seen young [people] destroyed by the internet too.”

Elon Musk.

JOEL SAGET/AFP via Getty

“The state of my children’s lives being public is of grave concern to me and I think about how to solve this every day,” she continued. “It’s insane to me that there’s no way to deal with this. I would hope there was some law that would allow a parent to veto small children from living public lives but I don’t even trust the law to help me now if I tried to invoke it [to be honest].”

“We are in the Wild West of information content and the dismantling of privacy and it’s very concerning,” Grimes finished.

Musk previously made headlines when he brought the pair’s oldest child, son X Æ A-Xii, 4, to the Oval Office on Feb. 11 as President Donald Trump signed an executive order granting Musk’s Department of Government Efficiency more power.

Soon after, Grimes shared that she wasn’t aware of her son’s public appearance, only learning about it through an X user.

“He should not be in public like this,” the singer wrote on X at the time. “I did not see this, thank u for alerting me. But I’m glad he was polite. Sigh.”

Grimes and Elon Musk at the 2018 Met Gala.

Taylor Hill/Getty

Soon after, the musician also spoke out in an interview with Time published on Feb. 24, and
responded to critics who called her out after criticizing Musk.

“It was like, ‘Grimes slams,’ ‘Grimes speaks out.’ It’s like, OK, it was a reply. But I would really like people to stop posting images of my kid everywhere,” she told the outlet, adding that she believes “fame is something you should consent to.”

“Obviously, things will just be what they are. But I would really, really appreciate that. I can only ask, so I’m just asking,” she added.

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Grimes and Musk broke up in September 2021 after three years together. Three months later, they quietly welcomed daughter Exa Dark Sideræl via surrogate.

In September 2023, it was revealed that their third child together, son Techno Mechanicus, was born in June 2022.

The Tesla CEO is father to 14 children. He shares six children with ex-wife Justine Wilson. Their eldest, Nevada Alexander, died of infant death syndrome (SIDS) at 10 weeks old. He also shares four children with Shivon Zilis, an executive at Neuralink, and influencer Ashley St. Clair has claimed that she and Musk welcomed their first child together in September 2024.