22 best affordable beauty products under $25, per celebrities

Celebrities can get their hands on practically any beauty product under the sun, from skincare made with scorpion venom to a 24-karat gold lip mask.

But despite the many treatments they’ve tried, even A-listers can’t resist the draw of something a little easier on the wallet.

Drugstore finds have popped up in more places than you’d think, from Kim Kardashian’s beauty bag to Bethenny Frankel’s famed TikTok tests.

Read on to shop a selection of top under-$25 beauty products, including everything from the lip balm beloved by Jennifer Aniston and Pamela Anderson to Kate Middleton’s hairspray.

Click to jump to a section: Makeup | Skincare | Haircare

Makeup

Ruby Kisses Lip Oil Booster

Pros:

Hyaluronic acid and peptides for hydration and plumping
Sweet almond and jojoba oils for moisture
High-shine finish

Cons:

Not as plumping as stinging formulas

Glam celebs like Keke Palmer, Victoria Monét and Simone Biles have worn this wallet-friendly lip oil that shoppers call “phenomenal.”

It’s available in 112 shades for every taste.

E.l.f. Hydrating Camo Concealer

Pros:

Satin finish, all-day wear
Vegan, cruelty-free

Cons:

Some shoppers found it a little drying

Bethenny Frankel’s extensive beauty arsenal includes this $7 concealer, which she once said her TikTok followers would “freak out” over.

“Run don’t walk… if you want glowy skin, this tip is for you,” she wrote.

Beauty lovers agree, and the product has over 31,00 five-star reviews. It’s available in 25 shades.

CoverGirl Exhibitionist Lipstick in Hot

Pros:

Made with shea butter for moisture
Creamy, high-impact lip color

Cons:

Some shoppers didn’t find it long wearing

While Taylor Swift’s shifted her style with each album era, she’s hardly abandoned that “red lip classic thing” over the years. The former CoverGirl partner’s favorite hues include this bold, budget-friendly shade, which she praised to Redbook in 2012 when it was part of the Lip Perfection line.

Wet n Wild MegaGlo Makeup Stick

Pros:

Multitasking product made to be used eyes, cheeks and lips
Enriched with vitamin E for skincare benefits

Cons:

Concentrated formula needs to be blended

Olivia Culpo tried out this highlight stick in an Amazon livestream before her buzzy wedding, commenting that it costs less than her usual Starbucks order.

Physicians Formula Butter Bronzer

Pros:

Infused with murumuru butter for moisture
Hypoallergenic, cruelty-free

Cons:

Not a matte finish, if that is what you seek

Sofia Richie’s quiet luxury wardrobe has a hefty price tag — but her go-to bronzer costs just $17.

“I love this Butter Bronzer,” she raved while re-creating her wedding look for a TikTok in 2023. (She’s been using the drugstore staple since at least 2019, when she told Vogue it was “from Rite Aid.”)

Available in six shades.

Dr. Hauschka Lip Balm

Pros:

Natural formula, intensive moisture for dry lips
Good for all skin types

Cons:

Some shoppers find it a little pricey for the size

Pamela Anderson shared with British Vogue in 2023 that she uses the lip balm during a “Inside Pamela Anderson’s Stella McCartney Handbag” segment, saying the tub is, “Very used, almost empty.”

Jennifer Aniston never misses an opportunity to rave about this under-$17 lip balm; she’s name-dropped it in several interviews over the years, telling the Cut it was her “favorite” in 2013 and revealing to Glamour in 2019 that it was one of three products she’d take to a deserted island.

Maybelline SuperStay Matte Ink Liquid Lipstick

Pros:

Boasts all-day wear
Tapered applicator allows for precise application

Cons:

Some users found it drying so consider a hydrating primer

While self-proclaimed “accidental beauty influencer” Bethenny Frankel has reviewed a bevy of beauty products, she ranked this lipstick among ones she’s “stayed loyal to” over the years.

“They’re wonderful … they’re creamy, they’re pretty,” she said of the under-$15 buy in an Instagram video. “They’re as good as expensive, like not even a discussion.”

L’Oréal Paris Voluminous Carbon Black Mascara

Pros:

Thickening mascara suitable for sensitive eyes
Over 80,000 five-star reviews on Amazon

Cons:

Some shoppers don’t care for the scent

From runway models to reality stars, Hollywood is hooked on this volumizing formula. Kim Kardashian once name-dropped it on her now-defunct blog, per Bravo, while Brooklyn Decker told Page Six Style, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”

Laneige Lip Sleeping Mask

Pros:

Korean skincare softens lips with antioxidants, murumuru seed, and shea butter
Can be used day or night

Cons:

Some users did not find it as hydrating as expected

Stars are hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm is beloved by Page Six editors and plenty of famous folks — including Kendall Jenner, Kate Hudson, Brooke Shields and Kaia Gerber. Brand face Sydney Sweeney always includes the sleeping mask in her favorite products as well.

“It’s really shiny and pretty when you put it on,” Jenner once told British Vogue of the hydrating potion, which she doesn’t just save for nighttime. “I love having this on me just to put a little shine on.”

L’Oréal Paris True Match Lumi Glotion

Pros:

Multitasking formula can be used as makeup primer, sheer foundation or highlighter
Creates a a lit-from-within glow
Great for mature skin, according to reviews

Cons:

Some shoppers find it difficult to blend

Wondering what “good things” Martha Stewart keeps in her beauty bag? While she’s used plenty of products from pricier brands like Clé de Peau Beauté, her history-making Sports Illustrated Swimsuit cover look included this under-$20 drugstore find.

“I use it every day on her,” her makeup artist Daisy Foye told People. “I go through a tube every week. It’s how she gets that dewy look, like she just got a facial. I’m obsessed with it.”

Available in six shades.

E.l.f. Cosmetics Halo Glow Beauty Wand Blush

Pros:

Made with hydrating squalane
Cushion-tip applicator for precision application
Cruelty-free and vegan

Cons:

Some shoppers wish it was a little more pigmented

E.l.f. Cosmetics’ beauty wands are designed for easy application — and they’re easy on the wallet to boot. Frankel included the brand’s blush in an Instagram video highlighting products she finds “affordable, really fresh and beautiful for summer.”

She’s far from the only star using E.l.f., as Jennifer Coolidge starred in the brand’s 2023 Super Bowl ad months before collaborating on a lip line.

Available in six radiant shades.

Essie Nail Polish in Ballet Slippers

Pros:

Glossy shine finish in an elegant, universally-flattering color
Over 21,00 five-star reviews for the formula

Cons:

Some shoppers feel it chips easily so use a top coat if that is a concerm

Essie’s had more than just a brush with fame over the years. After all, when it comes to picking polish, countless stars are brushing on shades from the drugstore brand — including this color, a reported favorite of the late Queen Elizabeth II’s.

L’Oréal Paris Infallible Matte Resistance Liquid Lipstick

Pros:

Comfortable, sueded finish that claims to last up to 16 hours
Opaque, pigmented color

Cons:

Some shoppers say it transfers a bit

Keeping up with Kendall Jenner’s makeup routine? After swiping on L’Oréal for red carpet events like the 2023 Met Gala, she became a face of the brand in July 2023.

She cited this product as a favorite in an interview with Harper’s Bazaar, saying, “It’s a liquid lipstick, and it’s so easy to wear, never smudges, and feels super hydrating — I love it.”

Available in 22 colors.

Smith’s Rosebud Salve

Pros:

Multitasking formula to use on lips, cuticles or dry bits
Shoppers say it “Smells good and moisturizes very well.”

When it comes to under-$10 beauty finds, this salve is on fire. Alicia Keys and Beyoncé are both fans of the moisturizing formula, which the “Halo” singer once told Allure she uses for “everything.”

“I wear it with my lipstick,” she explained in 2011. “I did this trick last summer, when I was on vacation: I used it to prime my lashes before curling. It was like a natural mascara. It made the lashes hold the curl and look shiny. I use it for everything!”

Maybelline Instant Age Rewind Eraser Concealer

Pros:

Corrects the appearance of redness and brightens under-eyes
Shoppers say it “blends like a dream” among the 154,00 five-star reviews

Cons:

Some users don’t love the applicator

Bethenny Frankel doesn’t conceal her feelings about her favorite (and least favorite) products, and this concealer’s no exception.

“It’s really good,” she said in a video spotlighting products that’ve earned places in the “very coveted real estate” of her beauty collection.

Available in 28 shades including color-correctors.

Skincare

Cosrx Advanced Snail 96 Mucin Power Essence

Pros:

Repairs, hydrates and rejuvenates skin

Cons:

Some shoppers find the texture off-putting

Stars have hopped on the snail mucin skincare trend at anything but a snail’s pace. Kyle Richards and Emily Ratajkowski have included this budget-friendly favorite in Amazon Lives and Instagram Stories, respectively, while Alex Cooper used it to get ready for her wedding.

And Ariana Madix loves the stuff so much, she steals it from her boyfriend; the star told the Strategist she’s “addicted to the formula,” raving, “It feels really nice …this stuff really sinks into my skin and keeps me moisturized.”

Esarora Ice Roller

Pros:

Easy-to-use facial massage tones skin and reduces puffiness

This under-$20 skincare tool’s gotten the opposite of an icy reception. Deliah Belle Hamlin told us it’s “one of the best things to exist,” raving that it “completely de-puffs my face while contouring it at the same time.”

And Sydney Sweeney’s used it both on- and off-screen, telling Glamour, “every morning now, when I go to set or when I wake up, I ice-roll my face.”

Aquaphor Healing Ointment

Pros:

Can be used on dry, cracked skin, as a lip conditioner, face or body moisturizer and for minor wound care

Cons:

Is made from petrolatum, if you are trying to avoid that ingredient

What do Billie Eilish and Beyoncé have in common (other than their pop-star status, that is)? Both swear by Aquaphor’s moisturizing balms, with Eilish telling Vogue she has a tube “with [her] at all times, 24/7.”

The “Renaissance” singer, meanwhile, once told Elle she slathers Aquaphor over her face before bed.

Neutrogena Night Calming Makeup Remover Wipes

Pros:

Hypoallergenic, alcohol-free, emollient-rich formula is great for sensitive skin
Can be used to remove eye and face makeup

Cons:

Not every one loves the fragrance

When it comes time to melt off makeup, even Kim Kardashian loves a good drugstore buy. The star had these peeking out of her beauty bag in an Instagram Story in 2022, and previously name-dropped the brand’s original Makeup Remover Wipes in a 2015 Into the Gloss interview.

Jennifer Tilly also listed the original Makeup Remover Wipes as her a must-have when speaking with The Strategist in Nov. 2024. “They get everything off — even the eyelash glue.” Tilly raved.

Bioderma Sensibio H20 Micellar Water

Pros:

Balances skin pH, hydrates and protects against environmental stressors
Fragrance-free and alcohol-free

Cons:

Some users feel it doesn’t thoroughly remove waterproof makeup

With famous fans including Victoria Beckham, Khloé Kardashian Tracee Ellis Ross and Drew Barrymore, this makeup-removing formula tops our roundup of the best skincare products according to celebrities.

Haircare

L’Oréal Paris Magic Root Cover Up Spray

Bethenny Frankel’s pre-date ritual includes a spritz of this temporary root-concealing spray, which she called her “secret weapon” in a sponsored Instagram video.

L’Oréal Paris Elnett Satin Strong Hairspray

Pros:

Brushable formula
Humidity-resistant and long lasting

Cons:

Some reviews say they don’t love spray cap

Kate Middleton’s hairstylist, Amanda Cook Tucker, once posted — then deleted — a photo of the products she packed for a royal trip, including this extra-strong spray.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

Entertainment

Roseanne Barr reveals heart issue, fears she’ll die during surgery

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Roseanne Barr received a stark diagnosis — a “damaged” heart — a warning that left her fearing she could “die on the surgery table.”

Barr, 73, opened up about her health while talking about the “ponytail facelift” she wanted to get.

“This doctor says I have to go get my heart checked out because it’s damaged,” the actress said during an appearance on her podcast, “The Roseanne Barr Podcast.” “So now I’m so pissed. Because I’m like, I need a new doctor.”

“He’s always sending me to other doctors to check me out,” she added. “And I’m like, why do I have to go find something wrong when nothing’s wrong and then get in shape just so I can have surgery and die on the surgery table?”

Barr doubled down, saying the prospect of surgery didn’t make sense to her.

“I mean, it doesn’t make any sense,” she said. “I would rather not get ready for any sort of surgery ever again in my life and just, you know, get a heart attack or a stroke and then just be put into the home. What do they call that place? Hospice.”

The candid remarks offered a glimpse into her mindset on aging and end-of-life care, a contrast to the more grounded, day-to-day life she’s built in recent years. Barr opened up about her move to Texas and the joys she’s experienced since making the lifestyle change and being outdoors in a recent interview with Fox News Digital.

Although it has been a “dream come true” for the “Roseanne Barr is America” star, Barr shared that while mowing her property, her tractor fell on top of her and trapped her underneath the weight of the machine.

“I’m doing a lot of mowing. I’ve got a really fantastic tractor out here, and I’m mowing. The only problem is I don’t clear the trees quite as good as I should, and I’m always hitting a tree and knocking it over, and it always hits me in the head.

“So, I’ve had several injuries recently. I had this one tree … I knocked it and a great big old branch fell right on my head and trapped me in my tractor,” Barr said. “So I knew I had to get out of there, and it weighed about a hundred pounds.”

Barr explained that it took her an hour to move the tree “inch by inch” before she was able to flip it over.

Ahead of the release of the documentary, “Roseanne Barr is America,” in 2025, Barr told Fox News Digital that her life is a representation of the American experience.

“I went from poverty to wealth through comedy. That’s a typical Jewish-American experience in my generation and a few other generations for minority people that are funny. I think it’s typical, you know,” she said.

A stand-up comic turned household name, Barr skyrocketed to fame with her hit ABC sitcom “Roseanne.” In 2018, Barr was essentially canceled after tweeting a racist remark about Obama adviser Valerie Jarrett.

Barr faced an onslaught of backlash for the tweet, leading to smears from her co-stars and ABC canceling the revival of her hit namesake show “Roseanne,” instead televising the spin-off series “The Conners.”

The comedian admitted she doesn’t keep in touch with any of her former co-stars.

“No, I’m not friends with none of them,” Barr told Fox News Digital. “They’re all in the past. I have pleasant memories of what fun we had — wish them all the best. And no, we don’t talk. I’ve moved on from that horrendous ending and chapter of my life, but you know, I don’t hold any bitterness or nothing to them, but my God, what fun we had on that show.

“And I was sorry they f—ed it all up with their greed and ridiculous stupidity to f— all that up. F— them, but I wish them well,” she said.

Entertainment

Kendra Duggar hires lawyer as aunt urges divorce and parents break silence on Joseph arrest

Kendra Duggar reveals she hired her own lawyer in a jail call with husband Joseph as new details emerge in their cases. Meanwhile, a Duggar family member urges Kendra to leave, and Jim Bob and Michelle say they are “heartbroken.” Watch the full video for all the latest updates on the Duggar family investigation.

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Entertainment

Amanda Peet exposes ‘desperation galore’ behind Hollywood fame

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Amanda Peet is pulling back the threadbare curtain on life underneath the spotlight.

The 54-year-old actress called out Hollywood as nothing but “smoke and mirrors.”

“It’s ridiculous,” Peet told Fox News Digital when asked about the “biggest misconception” of stars having a “perfect life” in Hollywood. “It’s smoke and mirrors. There’s no there there. I mean you name the aphorism, it applies to us. It’s desperation galore. ‘What are they doing over there? Why don’t I have that? Why don’t I look like that?’ That’s the bad part.”

She continued, “In Hollywood, it’s hard to — I’m gonna just sound corny. It’s competitive, and it’s hard to get out of that really sort of competitive mindset where the piece of cheese on the island is too small and there are too many people going after it.”

The “Something’s Gotta Give” actress added that aging in the youth-obsessed industry isn’t easy either.

“I’m older, so I have much more peace about it, but it’s really, really hard to find that, and it is hard not to want to chase your own buzz if you are lucky enough to have any, and instead, just be like, ‘What do I really want to do when my alarm goes off in the morning? What do I want to be doing? Is this really what I want to be doing? Is this really helpful or useful to anyone?’”

Peet is starring in the second season of Apple TV’s “Your Friends & Neighbors,” which premieres on Friday, April 3 with one new episode each week through June 5.

She said fans can expect a “lot more” from Season 2.

“Then also there’s the issue of Coop having this secret life,” Peet said of Jon Hamm’s character who plays her ex-husband on the show.

“And I think this season, one too many people are starting to get an inkling that something’s going on with Coop,” she continued. “And so it gets more and more dangerous for him to keep doing what he’s doing, which is incredibly exciting. And then [her character] Mel and Coop are still in this kind of like, will they, won’t they? They’re so p—ed off at each other, but they still seem to wanna f— each other. So yeah, it’s just really a whole big hot mess.”

Peet said she also appreciated a storyline where her character deals with going into menopause, which she said was cathartic for her.

“It was very cathartic to be able to put my own menopausal frustrations and rage into an appropriate situation, namely be acting out as a character instead of in my own life,” Peet revealed.

The actress has also been open about her breast cancer diagnosis, which she announced earlier this month.

She told Fox News Digital that when she first heard the news, her thoughts were filled with “terror.”

“My children and terror,” she admitted.

Peet said she made the decision to not tell her dying mother “because she wasn’t well for so long that it was, you know, fairly obvious that I, you know, on the off chance that she would have been able to understand, I wouldn’t have wanted to scare her.”

“So, it wasn’t a hard decision, it was just sort of hard in a more global way because I had been so close to her all my life.”

Peet revealed her breast cancer diagnosis in a New Yorker essay last Saturday, saying that she is stage I and doesn’t need chemotherapy, but will undergo a lumpectomy and radiation.