22 best affordable beauty products under $25, per celebrities

Celebrities can get their hands on practically any beauty product under the sun, from skincare made with scorpion venom to a 24-karat gold lip mask.

But despite the many treatments they’ve tried, even A-listers can’t resist the draw of something a little easier on the wallet.

Drugstore finds have popped up in more places than you’d think, from Kim Kardashian’s beauty bag to Bethenny Frankel’s famed TikTok tests.

Read on to shop a selection of top under-$25 beauty products, including everything from the lip balm beloved by Jennifer Aniston and Pamela Anderson to Kate Middleton’s hairspray.

Click to jump to a section: Makeup | Skincare | Haircare

Makeup

Ruby Kisses Lip Oil Booster

Pros:

Hyaluronic acid and peptides for hydration and plumping
Sweet almond and jojoba oils for moisture
High-shine finish

Cons:

Not as plumping as stinging formulas

Glam celebs like Keke Palmer, Victoria Monét and Simone Biles have worn this wallet-friendly lip oil that shoppers call “phenomenal.”

It’s available in 112 shades for every taste.

E.l.f. Hydrating Camo Concealer

Pros:

Satin finish, all-day wear
Vegan, cruelty-free

Cons:

Some shoppers found it a little drying

Bethenny Frankel’s extensive beauty arsenal includes this $7 concealer, which she once said her TikTok followers would “freak out” over.

“Run don’t walk… if you want glowy skin, this tip is for you,” she wrote.

Beauty lovers agree, and the product has over 31,00 five-star reviews. It’s available in 25 shades.

CoverGirl Exhibitionist Lipstick in Hot

Pros:

Made with shea butter for moisture
Creamy, high-impact lip color

Cons:

Some shoppers didn’t find it long wearing

While Taylor Swift’s shifted her style with each album era, she’s hardly abandoned that “red lip classic thing” over the years. The former CoverGirl partner’s favorite hues include this bold, budget-friendly shade, which she praised to Redbook in 2012 when it was part of the Lip Perfection line.

Wet n Wild MegaGlo Makeup Stick

Pros:

Multitasking product made to be used eyes, cheeks and lips
Enriched with vitamin E for skincare benefits

Cons:

Concentrated formula needs to be blended

Olivia Culpo tried out this highlight stick in an Amazon livestream before her buzzy wedding, commenting that it costs less than her usual Starbucks order.

Physicians Formula Butter Bronzer

Pros:

Infused with murumuru butter for moisture
Hypoallergenic, cruelty-free

Cons:

Not a matte finish, if that is what you seek

Sofia Richie’s quiet luxury wardrobe has a hefty price tag — but her go-to bronzer costs just $17.

“I love this Butter Bronzer,” she raved while re-creating her wedding look for a TikTok in 2023. (She’s been using the drugstore staple since at least 2019, when she told Vogue it was “from Rite Aid.”)

Available in six shades.

Dr. Hauschka Lip Balm

Pros:

Natural formula, intensive moisture for dry lips
Good for all skin types

Cons:

Some shoppers find it a little pricey for the size

Pamela Anderson shared with British Vogue in 2023 that she uses the lip balm during a “Inside Pamela Anderson’s Stella McCartney Handbag” segment, saying the tub is, “Very used, almost empty.”

Jennifer Aniston never misses an opportunity to rave about this under-$17 lip balm; she’s name-dropped it in several interviews over the years, telling the Cut it was her “favorite” in 2013 and revealing to Glamour in 2019 that it was one of three products she’d take to a deserted island.

Maybelline SuperStay Matte Ink Liquid Lipstick

Pros:

Boasts all-day wear
Tapered applicator allows for precise application

Cons:

Some users found it drying so consider a hydrating primer

While self-proclaimed “accidental beauty influencer” Bethenny Frankel has reviewed a bevy of beauty products, she ranked this lipstick among ones she’s “stayed loyal to” over the years.

“They’re wonderful … they’re creamy, they’re pretty,” she said of the under-$15 buy in an Instagram video. “They’re as good as expensive, like not even a discussion.”

L’Oréal Paris Voluminous Carbon Black Mascara

Pros:

Thickening mascara suitable for sensitive eyes
Over 80,000 five-star reviews on Amazon

Cons:

Some shoppers don’t care for the scent

From runway models to reality stars, Hollywood is hooked on this volumizing formula. Kim Kardashian once name-dropped it on her now-defunct blog, per Bravo, while Brooklyn Decker told Page Six Style, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”

Laneige Lip Sleeping Mask

Pros:

Korean skincare softens lips with antioxidants, murumuru seed, and shea butter
Can be used day or night

Cons:

Some users did not find it as hydrating as expected

Stars are hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm is beloved by Page Six editors and plenty of famous folks — including Kendall Jenner, Kate Hudson, Brooke Shields and Kaia Gerber. Brand face Sydney Sweeney always includes the sleeping mask in her favorite products as well.

“It’s really shiny and pretty when you put it on,” Jenner once told British Vogue of the hydrating potion, which she doesn’t just save for nighttime. “I love having this on me just to put a little shine on.”

L’Oréal Paris True Match Lumi Glotion

Pros:

Multitasking formula can be used as makeup primer, sheer foundation or highlighter
Creates a a lit-from-within glow
Great for mature skin, according to reviews

Cons:

Some shoppers find it difficult to blend

Wondering what “good things” Martha Stewart keeps in her beauty bag? While she’s used plenty of products from pricier brands like Clé de Peau Beauté, her history-making Sports Illustrated Swimsuit cover look included this under-$20 drugstore find.

“I use it every day on her,” her makeup artist Daisy Foye told People. “I go through a tube every week. It’s how she gets that dewy look, like she just got a facial. I’m obsessed with it.”

Available in six shades.

E.l.f. Cosmetics Halo Glow Beauty Wand Blush

Pros:

Made with hydrating squalane
Cushion-tip applicator for precision application
Cruelty-free and vegan

Cons:

Some shoppers wish it was a little more pigmented

E.l.f. Cosmetics’ beauty wands are designed for easy application — and they’re easy on the wallet to boot. Frankel included the brand’s blush in an Instagram video highlighting products she finds “affordable, really fresh and beautiful for summer.”

She’s far from the only star using E.l.f., as Jennifer Coolidge starred in the brand’s 2023 Super Bowl ad months before collaborating on a lip line.

Available in six radiant shades.

Essie Nail Polish in Ballet Slippers

Pros:

Glossy shine finish in an elegant, universally-flattering color
Over 21,00 five-star reviews for the formula

Cons:

Some shoppers feel it chips easily so use a top coat if that is a concerm

Essie’s had more than just a brush with fame over the years. After all, when it comes to picking polish, countless stars are brushing on shades from the drugstore brand — including this color, a reported favorite of the late Queen Elizabeth II’s.

L’Oréal Paris Infallible Matte Resistance Liquid Lipstick

Pros:

Comfortable, sueded finish that claims to last up to 16 hours
Opaque, pigmented color

Cons:

Some shoppers say it transfers a bit

Keeping up with Kendall Jenner’s makeup routine? After swiping on L’Oréal for red carpet events like the 2023 Met Gala, she became a face of the brand in July 2023.

She cited this product as a favorite in an interview with Harper’s Bazaar, saying, “It’s a liquid lipstick, and it’s so easy to wear, never smudges, and feels super hydrating — I love it.”

Available in 22 colors.

Smith’s Rosebud Salve

Pros:

Multitasking formula to use on lips, cuticles or dry bits
Shoppers say it “Smells good and moisturizes very well.”

When it comes to under-$10 beauty finds, this salve is on fire. Alicia Keys and Beyoncé are both fans of the moisturizing formula, which the “Halo” singer once told Allure she uses for “everything.”

“I wear it with my lipstick,” she explained in 2011. “I did this trick last summer, when I was on vacation: I used it to prime my lashes before curling. It was like a natural mascara. It made the lashes hold the curl and look shiny. I use it for everything!”

Maybelline Instant Age Rewind Eraser Concealer

Pros:

Corrects the appearance of redness and brightens under-eyes
Shoppers say it “blends like a dream” among the 154,00 five-star reviews

Cons:

Some users don’t love the applicator

Bethenny Frankel doesn’t conceal her feelings about her favorite (and least favorite) products, and this concealer’s no exception.

“It’s really good,” she said in a video spotlighting products that’ve earned places in the “very coveted real estate” of her beauty collection.

Available in 28 shades including color-correctors.

Skincare

Cosrx Advanced Snail 96 Mucin Power Essence

Pros:

Repairs, hydrates and rejuvenates skin

Cons:

Some shoppers find the texture off-putting

Stars have hopped on the snail mucin skincare trend at anything but a snail’s pace. Kyle Richards and Emily Ratajkowski have included this budget-friendly favorite in Amazon Lives and Instagram Stories, respectively, while Alex Cooper used it to get ready for her wedding.

And Ariana Madix loves the stuff so much, she steals it from her boyfriend; the star told the Strategist she’s “addicted to the formula,” raving, “It feels really nice …this stuff really sinks into my skin and keeps me moisturized.”

Esarora Ice Roller

Pros:

Easy-to-use facial massage tones skin and reduces puffiness

This under-$20 skincare tool’s gotten the opposite of an icy reception. Deliah Belle Hamlin told us it’s “one of the best things to exist,” raving that it “completely de-puffs my face while contouring it at the same time.”

And Sydney Sweeney’s used it both on- and off-screen, telling Glamour, “every morning now, when I go to set or when I wake up, I ice-roll my face.”

Aquaphor Healing Ointment

Pros:

Can be used on dry, cracked skin, as a lip conditioner, face or body moisturizer and for minor wound care

Cons:

Is made from petrolatum, if you are trying to avoid that ingredient

What do Billie Eilish and Beyoncé have in common (other than their pop-star status, that is)? Both swear by Aquaphor’s moisturizing balms, with Eilish telling Vogue she has a tube “with [her] at all times, 24/7.”

The “Renaissance” singer, meanwhile, once told Elle she slathers Aquaphor over her face before bed.

Neutrogena Night Calming Makeup Remover Wipes

Pros:

Hypoallergenic, alcohol-free, emollient-rich formula is great for sensitive skin
Can be used to remove eye and face makeup

Cons:

Not every one loves the fragrance

When it comes time to melt off makeup, even Kim Kardashian loves a good drugstore buy. The star had these peeking out of her beauty bag in an Instagram Story in 2022, and previously name-dropped the brand’s original Makeup Remover Wipes in a 2015 Into the Gloss interview.

Jennifer Tilly also listed the original Makeup Remover Wipes as her a must-have when speaking with The Strategist in Nov. 2024. “They get everything off — even the eyelash glue.” Tilly raved.

Bioderma Sensibio H20 Micellar Water

Pros:

Balances skin pH, hydrates and protects against environmental stressors
Fragrance-free and alcohol-free

Cons:

Some users feel it doesn’t thoroughly remove waterproof makeup

With famous fans including Victoria Beckham, Khloé Kardashian Tracee Ellis Ross and Drew Barrymore, this makeup-removing formula tops our roundup of the best skincare products according to celebrities.

Haircare

L’Oréal Paris Magic Root Cover Up Spray

Bethenny Frankel’s pre-date ritual includes a spritz of this temporary root-concealing spray, which she called her “secret weapon” in a sponsored Instagram video.

L’Oréal Paris Elnett Satin Strong Hairspray

Pros:

Brushable formula
Humidity-resistant and long lasting

Cons:

Some reviews say they don’t love spray cap

Kate Middleton’s hairstylist, Amanda Cook Tucker, once posted — then deleted — a photo of the products she packed for a royal trip, including this extra-strong spray.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

Entertainment

Kaia Gerber and Homer Gere address parents’ ‘90s marriage (Video)

It’s a match made in nepo-baby heaven. At “The Shards” premiere, Kaia Gerber dished to Entertainment Tonight about working with Homer Gere. He’s not just her co-star in Ryan Murphy’s new FX series — his dad, Richard Gere, was married to her mom, Cindy Crawford, from 1991 to 1995. Their union ended six years before Kaia Gerber was born. Watch the video to find out more!

Entertainment

Megan Moroney cuts Denver concert after three songs as she fights back tears

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Country star Megan Moroney was forced to cancel her Colorado concert mid-set on Tuesday night, telling fans through tears she was too sick to continue performing.

The 28-year-old singer performed “Stupid,” “Medicine” and “Bless Your Heart” during her gig at Ball Arena in Denver, Colo., before she appeared visibly emotional as she apologized to the crowd and left the stage, according to fan-recorded video shared on social media.

“I am obviously extremely sick, and I thought I did everything to make myself better, and obviously, two songs in, I just can’t play this show tonight,” Moroney told the audience.

“I want to give you guys the show you deserve … I’m sorry.”

Moroney later confirmed on social media that the concert had been canceled, calling it “the hardest decision I’ve ever had to make.”

“I’m so sorry to cancel the show tonight,” she shared on her Instagram Story shortly after the performance.

“I never ever will give you guys a show that is not 100% and by song 3 I knew that I was not capable of giving that to you tonight.”

“I’m typing this as I’m quite literally bawling my eyes out in my dressing room & it hurts me so much to disappoint you all,” she added.

Moroney also announced the Denver show has been rescheduled for Aug. 27.

“I will be back August 27, and all tickets purchased for tonight’s show will be honored for the new date,” she wrote.

“If you can’t make the rescheduled date, refunds are available at the point of purchase.”

“I’ve never had to do this & I’m truly so sorry,” she concluded.

Fans at Ball Arena shared messages of support on social media after the concert was cut short.

“I was there and I thought she was joking now I’m balling she was the first ever person I saw in a concert,” one fan said.

“I was there she was so good I hope she feels better soon,” another fan posted.

Moroney is next scheduled to perform Saturday at the Moda Center in Portland, Ore. However, it is not immediately clear whether the show will go ahead as planned before the tour continues with stops in Seattle, Sacramento and Los Angeles.

The “Tennessee Orange” hitmaker has been on the road in support of her latest album “Cloud 9.”

The canceled concert came less than a week after Moroney sparked dating speculation with USMNT star Christian Pulisic, 27, when the pair were spotted together at Dierks Bentley’s Whiskey Row in Nashville.

Despite the rumors, Moroney told Cosmopolitan earlier in July that she is single.

“It’s really nice that this is one of the first tours I’ve been on where I’m not dating anyone, so I literally have no distractions,” she said.

“And that sounds really silly, but there have been a lot of big moments and fun times that have been ruined by a guy for me. It’s nice to just have a clear head.”

Entertainment

Zendaya wore this Prada lip balm on her ‘Odyssey’ and ‘Spider-Man’ press tours

Zendaya’s love for this balm isn’t just lip service.

The booked and busy star ditched lipstick for both the NYC premiere of “The Odyssey” and the LA premiere of “Spider-Man: Brand New Day” this month, opting instead for a swipe of sheer Prada Balm.

The long-wearing formula offers up to 24 hours of comfort and hydration. (Not to mention, it comes in a gorgeous refillable tube.)

Two Prada lip balms, one capped and one with the light green balm exposed. — Nordstrom

Two Prada lip balms in silver cases, one with the light blue balm extended. — Nordstrom

For her angelic “Odyssey” red carpet look, Zendaya’s makeup artist, Ernesto Casillas, mixed both the Universal and Astral Pink shades. While the latter appears blue in the tube, it reacts to the body’s natural pH and transforms into a subtle blush hue on the lips.

“A touch of Prada Balm in Astral Pink brought a soft hint of life to [Zendaya’s] lips and completed the effortless, radiant finish,” Casillas said in a press release.

At this week’s “Spider-Man” press junket stop, the glam pro mixed the Universal shade — which looks green, but goes on completely clear — with Prada’s colorless Glossy Liquid Balm.

Zendaya’s lip look at the “Spiderman: Brand New Day” premiere included just two clear Prada products. Xavier Collin/Image Press Agency / BACKGRID

It’s been a big week for Prada; the legendary brand announced Zendaya as the global ambassador for its upcoming Paradoxe Sweet Chemistry Eau de Parfum today, though her love of the line goes much farther back.

“My first introduction to the Prada fragrances was through one of my best friends,” she told Vogue. “He wears Prada Paradoxe Eau de Parfum Intense, and I would always love it when I smelled it on him,”

“I decided to test it out at the 2025 Met Gala, and I kept getting compliments on it, so it became my signature scent,” she said of the flowery amber blend.

Prada Paradoxe Intense perfume bottle. — Nordstrom

During the Nordstrom Anniversary Sale, you can score a set featuring full- and travel-sized versions for over $50 off.

Below, shop a few more Prada packs on sale at Nordstrom (including Zendaya’s lip balm) before the best deals sell out.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.