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22 best affordable beauty products under $25, per celebrities

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Celebrities can get their hands on practically any beauty product under the sun, from skincare made with scorpion venom to a 24-karat gold lip mask.

But despite the many treatments they’ve tried, even A-listers can’t resist the draw of something a little easier on the wallet.

Drugstore finds have popped up in more places than you’d think, from Kim Kardashian’s beauty bag to Bethenny Frankel’s famed TikTok tests.

Read on to shop a selection of top under-$25 beauty products, including everything from the lip balm beloved by Jennifer Aniston and Pamela Anderson to Kate Middleton’s hairspray.

Click to jump to a section: Makeup | Skincare | Haircare

Makeup

Ruby Kisses Lip Oil Booster


Ruby Kisses Lip Oil Booster
Ruby Kisses

Pros:

  • Hyaluronic acid and peptides for hydration and plumping
  • Sweet almond and jojoba oils for moisture
  • High-shine finish

Cons:

  • Not as plumping as stinging formulas

Glam celebs like Keke Palmer, Victoria Monét and Simone Biles have worn this wallet-friendly lip oil that shoppers call “phenomenal.”

It’s available in 112 shades for every taste.


E.l.f. Hydrating Camo Concealer


Elf concealer
Target

Pros:

  • Satin finish, all-day wear
  • Vegan, cruelty-free

Cons:

  • Some shoppers found it a little drying

Bethenny Frankel’s extensive beauty arsenal includes this $7 concealer, which she once said her TikTok followers would “freak out” over.

“Run don’t walk… if you want glowy skin, this tip is for you,” she wrote.

Beauty lovers agree, and the product has over 31,00 five-star reviews. It’s available in 25 shades.


CoverGirl Exhibitionist Lipstick in Hot


Cover Girl lipstick
Amazon

Pros:

  • Made with shea butter for moisture
  • Creamy, high-impact lip color

Cons:

  • Some shoppers didn’t find it long wearing

While Taylor Swift’s shifted her style with each album era, she’s hardly abandoned that “red lip classic thing” over the years. The former CoverGirl partner’s favorite hues include this bold, budget-friendly shade, which she praised to Redbook in 2012 when it was part of the Lip Perfection line.


Wet n Wild MegaGlo Makeup Stick


A Wet n Wild highlighter
Target

Pros:

  • Multitasking product made to be used eyes, cheeks and lips
  • Enriched with vitamin E for skincare benefits

Cons:

  • Concentrated formula needs to be blended

Olivia Culpo tried out this highlight stick in an Amazon livestream before her buzzy wedding, commenting that it costs less than her usual Starbucks order.


Physicians Formula Butter Bronzer


bronzer
Target

Pros:

  • Infused with murumuru butter for moisture
  • Hypoallergenic, cruelty-free

Cons:

  • Not a matte finish, if that is what you seek

Sofia Richie’s quiet luxury wardrobe has a hefty price tag — but her go-to bronzer costs just $17.

“I love this Butter Bronzer,” she raved while re-creating her wedding look for a TikTok in 2023. (She’s been using the drugstore staple since at least 2019, when she told Vogue it was “from Rite Aid.”)

Available in six shades.


Dr. Hauschka Lip Balm


lipb

Pros:

  • Natural formula, intensive moisture for dry lips
  • Good for all skin types

Cons:

  • Some shoppers find it a little pricey for the size

Pamela Anderson shared with British Vogue in 2023 that she uses the lip balm during a “Inside Pamela Anderson’s Stella McCartney Handbag” segment, saying the tub is, “Very used, almost empty.”

Jennifer Aniston never misses an opportunity to rave about this under-$17 lip balm; she’s name-dropped it in several interviews over the years, telling the Cut it was her “favorite” in 2013 and revealing to Glamour in 2019 that it was one of three products she’d take to a deserted island.


Maybelline SuperStay Matte Ink Liquid Lipstick


lip2

Pros:

  • Boasts all-day wear
  • Tapered applicator allows for precise application

Cons:

  • Some users found it drying so consider a hydrating primer

While self-proclaimed “accidental beauty influencer” Bethenny Frankel has reviewed a bevy of beauty products, she ranked this lipstick among ones she’s “stayed loyal to” over the years.

“They’re wonderful … they’re creamy, they’re pretty,” she said of the under-$15 buy in an Instagram video. “They’re as good as expensive, like not even a discussion.”


L’Oréal Paris Voluminous Carbon Black Mascara


L'Oréal Paris Voluminous Carbon Black Mascara
Amazon

Pros:

  • Thickening mascara suitable for sensitive eyes
  • Over 80,000 five-star reviews on Amazon

Cons:

  • Some shoppers don’t care for the scent

From runway models to reality stars, Hollywood is hooked on this volumizing formula. Kim Kardashian once name-dropped it on her now-defunct blog, per Bravo, while Brooklyn Decker told Page Six Style, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”

Laneige Lip Sleeping Mask


Laneige Lip Sleeping Mask
Amazon

Pros:

  • Korean skincare softens lips with antioxidants, murumuru seed, and shea butter
  • Can be used day or night

Cons:

  • Some users did not find it as hydrating as expected

Stars are hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm is beloved by Page Six editors and plenty of famous folks — including Kendall Jenner, Kate Hudson, Brooke Shields and Kaia Gerber. Brand face Sydney Sweeney always includes the sleeping mask in her favorite products as well.

“It’s really shiny and pretty when you put it on,” Jenner once told British Vogue of the hydrating potion, which she doesn’t just save for nighttime. “I love having this on me just to put a little shine on.”


L’Oréal Paris True Match Lumi Glotion


L'Oréal Paris True Match Lumi Glotion
L’Oréal Paris

Pros:

  • Multitasking formula can be used as makeup primer, sheer foundation or highlighter
  • Creates a a lit-from-within glow
  • Great for mature skin, according to reviews

Cons:

  • Some shoppers find it difficult to blend

Wondering what “good things” Martha Stewart keeps in her beauty bag? While she’s used plenty of products from pricier brands like Clé de Peau Beauté, her history-making Sports Illustrated Swimsuit cover look included this under-$20 drugstore find.

“I use it every day on her,” her makeup artist Daisy Foye told People. “I go through a tube every week. It’s how she gets that dewy look, like she just got a facial. I’m obsessed with it.”

Available in six shades.


E.l.f. Cosmetics Halo Glow Beauty Wand Blush


E.l.f. Cosmetics Halo Glow Beauty Wand Blush
E.l.f. Cosmetics

Pros:

  • Made with hydrating squalane
  • Cushion-tip applicator for precision application
  • Cruelty-free and vegan

Cons:

  • Some shoppers wish it was a little more pigmented

E.l.f. Cosmetics’ beauty wands are designed for easy application — and they’re easy on the wallet to boot. Frankel included the brand’s blush in an Instagram video highlighting products she finds “affordable, really fresh and beautiful for summer.”

She’s far from the only star using E.l.f., as Jennifer Coolidge starred in the brand’s 2023 Super Bowl ad months before collaborating on a lip line. 

Available in six radiant shades.


Essie Nail Polish in Ballet Slippers


Essie Nail Polish in Ballet Slippers
Essie

Pros:

  • Glossy shine finish in an elegant, universally-flattering color
  • Over 21,00 five-star reviews for the formula

Cons:

  • Some shoppers feel it chips easily so use a top coat if that is a concerm

Essie’s had more than just a brush with fame over the years. After all, when it comes to picking polish, countless stars are brushing on shades from the drugstore brand — including this color, a reported favorite of the late Queen Elizabeth II’s.


L’Oréal Paris Infallible Matte Resistance Liquid Lipstick


L’Oréal Paris Infallible Matte Resistance Liquid Lipstick
L’Oréal Paris

Pros:

  • Comfortable, sueded finish that claims to last up to 16 hours
  • Opaque, pigmented color

Cons:

  • Some shoppers say it transfers a bit

Keeping up with Kendall Jenner’s makeup routine? After swiping on L’Oréal for red carpet events like the 2023 Met Gala, she became a face of the brand in July 2023. 

She cited this product as a favorite in an interview with Harper’s Bazaar, saying, “It’s a liquid lipstick, and it’s so easy to wear, never smudges, and feels super hydrating — I love it.”

Available in 22 colors.


Smith’s Rosebud Salve


Smith’s Rosebud Salve
Smith’s

Pros:

  • Multitasking formula to use on lips, cuticles or dry bits
  • Shoppers say it “Smells good and moisturizes very well.”

When it comes to under-$10 beauty finds, this salve is on fire. Alicia Keys and Beyoncé are both fans of the moisturizing formula, which the “Halo” singer once told Allure she uses for “everything.” 

“I wear it with my lipstick,” she explained in 2011. “I did this trick last summer, when I was on vacation: I used it to prime my lashes before curling. It was like a natural mascara. It made the lashes hold the curl and look shiny. I use it for everything!”

Maybelline Instant Age Rewind Eraser Concealer


Maybelline Instant Age Rewind Eraser Concealer
Maybelline

Pros:

  • Corrects the appearance of redness and brightens under-eyes
  • Shoppers say it “blends like a dream” among the 154,00 five-star reviews

Cons:

  • Some users don’t love the applicator

Bethenny Frankel doesn’t conceal her feelings about her favorite (and least favorite) products, and this concealer’s no exception.

“It’s really good,” she said in a video spotlighting products that’ve earned places in the “very coveted real estate” of her beauty collection.

Available in 28 shades including color-correctors.

Skincare

Cosrx Advanced Snail 96 Mucin Power Essence


Cosrx Advanced Snail 96 Mucin Power Essence
Cosrx

Pros:

  • Repairs, hydrates and rejuvenates skin

Cons:

  • Some shoppers find the texture off-putting

Stars have hopped on the snail mucin skincare trend at anything but a snail’s pace. Kyle Richards and Emily Ratajkowski have included this budget-friendly favorite in Amazon Lives and Instagram Stories, respectively, while Alex Cooper used it to get ready for her wedding.

And Ariana Madix loves the stuff so much, she steals it from her boyfriend; the star told the Strategist she’s “addicted to the formula,” raving, “It feels really nice …this stuff really sinks into my skin and keeps me moisturized.”


Esarora Ice Roller


An ice roller
Esarora/Amazon

Pros:

  • Easy-to-use facial massage tones skin and reduces puffiness

This under-$20 skincare tool’s gotten the opposite of an icy reception. Deliah Belle Hamlin told us it’s “one of the best things to exist,” raving that it “completely de-puffs my face while contouring it at the same time.”

And Sydney Sweeney’s used it both on- and off-screen, telling Glamour, “every morning now, when I go to set or when I wake up, I ice-roll my face.”


Aquaphor Healing Ointment


aqua

Pros:

  • Can be used on dry, cracked skin, as a lip conditioner, face or body moisturizer and for minor wound care

Cons:

  • Is made from petrolatum, if you are trying to avoid that ingredient

What do Billie Eilish and Beyoncé have in common (other than their pop-star status, that is)? Both swear by Aquaphor’s moisturizing balms, with Eilish telling Vogue she has a tube “with [her] at all times, 24/7.”

The “Renaissance” singer, meanwhile, once told Elle she slathers Aquaphor over her face before bed.


Neutrogena Night Calming Makeup Remover Wipes


Neutrogena Night Calming Makeup Remover Wipes
Neutrogena

Pros:

  • Hypoallergenic, alcohol-free, emollient-rich formula is great for sensitive skin
  • Can be used to remove eye and face makeup

Cons:

  • Not every one loves the fragrance

When it comes time to melt off makeup, even Kim Kardashian loves a good drugstore buy. The star had these peeking out of her beauty bag in an Instagram Story in 2022, and previously name-dropped the brand’s original Makeup Remover Wipes in a 2015 Into the Gloss interview

Jennifer Tilly also listed the original Makeup Remover Wipes as her a must-have when speaking with The Strategist in Nov. 2024. “They get everything off — even the eyelash glue.” Tilly raved.

Bioderma Sensibio H20 Micellar Water


Bioderma Sensibio H20 Micellar Water
Bioderma

Pros:

  • Balances skin pH, hydrates and protects against environmental stressors
  • Fragrance-free and alcohol-free

Cons:

  • Some users feel it doesn’t thoroughly remove waterproof makeup

With famous fans including Victoria Beckham, Khloé Kardashian Tracee Ellis Ross and Drew Barrymore, this makeup-removing formula tops our roundup of the best skincare products according to celebrities.

Haircare

L’Oréal Paris Magic Root Cover Up Spray


L'Oréal root cover-up
L’Oréal Paris

Bethenny Frankel’s pre-date ritual includes a spritz of this temporary root-concealing spray, which she called her “secret weapon” in a sponsored Instagram video.

L’Oréal Paris Elnett Satin Strong Hairspray


L’Oréal Paris Elnett Satin Strong Hairspray
L’Oréal Paris

Pros:

  • Brushable formula
  • Humidity-resistant and long lasting

Cons:

  • Some reviews say they don’t love spray cap

Kate Middleton’s hairstylist, Amanda Cook Tucker, once posted — then deleted — a photo of the products she packed for a royal trip, including this extra-strong spray.


Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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Entertainment

Josh Duhamel Gives a ‘Tour’ of the Icy Lake Where His Minnesota ‘Doomsday Cabin’ Is Located

Josh Duhamel Minnesota Lake Cabin 042525 tout 3114d6e8095d4604974953d5111a5528

Josh Duhamel Minnesota Lake Cabin 042525 tout 3114d6e8095d4604974953d5111a5528

Josh Duhamel has his own indicator that spring has finally sprung. 

In an Instagram reel shared on Thursday, April 25, the Transformers star, 52, takes to a lake near his Isolated Minnesota hideaway to show off the ice breaking apart from his canoe. “The last of the ice is just coming off the lake, which means – for anyone who loves lake life like I love lake life – summer is just around the corner.”  

Josh Duhamel paddling.

joshduhamel/Instagram


In a backward baseball cap and reflective visor glasses, Duhamel paddles through the water. “Let’s take a tour of the last remaining ice of 2025,” he says before he picks up a frozen chunk and adds, “You can literally see the last little bit, you can almost hear it,” and turns the camera towards the blue water with light waves show where the ice is breaking away .

The lake is outside of Duhamel’s secluded Midwest home, which he calls his “doomsday cabin,” about an hour and a half away from Fargo, N.D.

“We’re about 40 minutes from civilization,” he said in a recent interview with Country Living. “It’s an exhale whenever we get here.” 

The All My Children alum bought the initial land 15 years ago, and slowly purchased additional parcels now outfitted with a rustic cabin, a hunting shack, and a “cute little red cabin with a stone chimney that sits right on the water,” he told the outlet.  

Audra Mari/Instagram


Duhamel, who’s been married to Audra Mari Duhamel, 31, since 2022, said their first 12 years on the land were similar to homesteading, as the couple didn’t have plumbing on the property yet.

“We were using outhouses and washing dishes in the lake,” the actor recalled. “I feel so connected to it — I didn’t just buy the place, I shaped this place. While we’ve made a lot of improvements, you still feel like you’re roughing it, and I love that.”

The proud dad also said he loves experiencing Minnesota life from his children’s perspective. He shares Axl Jack, 11, with his ex-wife Fergie, and 15-month-old Shepherd with Audra Mari.

Josh Duhamel/Instagram


“I love seeing it through my kids’ eyes now,” he told PEOPLE in an exclusive April interview. “My 11-year-old Axl is really starting to love it. He’s got some buddies who are out there. I’m able to teach him some of the things that I’ve learned, and I didn’t know much when I got the place, so it’s been good.”

“I’ve become much more handy than I was before I started, and you have to be just out of necessity. You have to be able to fix stuff,” he continues. “And so all that, all around, it’s been great. Making a lot of great memories out there.”

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Blake Lively alludes to Justin Baldoni drama at Time100 Gala

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Blake Lively subtly referenced her ongoing legal battle with Justin Baldoni at the Time100 Gala.

“I have so much to say about the last two years of my life, but tonight is not the forum,” the “It Ends With Us” actress — who was honored on the magazine’s “Most Influential People of 2025” list — began an impassioned speech at Jazz at Lincoln Center in New York City on Thursday.

She continued, “What I will speak to, separately, is the feeling of being a woman who has a voice today.”

Blake Lively said at the Time100 Gala that she has “so much to say” about the “last two years” of her life. Getty Images for TIME
The remark appeared to be a reference to her ongoing legal issues with “It Ends With Us” co-star Justin Baldoni. Kristin Callahan/Shutterstock

Lively, 37, directed the audience’s attention to her mother, Willie Elain McAlpin, who also attended the lavish Hollywood event, describing her as an “eternal optimist.”

She then revealed her mom was a victim of “the worst crime someone can commit against a woman.”

The “Gossip Girl” alum said McAlpin, 77, concealed “her raw and undeserved shame” throughout her entire life, but she was asked to share her mom’s story because “if we name it, we change it.”

Lively revealed her how her mom, Willie Elain McAlpin, experienced assault in the workplace. Getty Images for TIME
Lively said her mom always felt the need to conceal “her raw and undeserved shame.” Getty Images

“My mom never got justice from her work acquaintance who attempted to take her life when she was the mother of three young kids years before I was born,” Lively further explained.

The “Age of Adeline” star did not go into specifics about what happened to McAlpin but credited another woman for sharing her own story of survival on the radio — which in turn saved her mom’s life.

“The woman painfully and graphically shared how she escaped,” Lively shared, “and because of hearing that woman speak about her experience instead of shutting down in fear and unfair shame, my mom is alive today. She was saved by a woman whose name she’ll never know.”

The “Sisterhood of the Traveling Pants” star — who is suing Baldoni for sexual harassment and claims he launched smear campaign against her — added, “Never underestimate a woman’s ability to endure pain.”

Lively gushed that her mother’s life was saved by an unnamed woman who spoke out about her own assault experience.
FilmMagic
“Never underestimate a woman’s ability to endure pain,” she added. WireImage

Lively also took a moment to thank “every man,” including her “sweet husband,” Ryan Reynolds — who was also present — for being “kind and good when no one is watching.”

She added, “And to all the communities across the gender, age, political, geographical and racial spectrum who fight every day just to be safe, I see you.”

Earlier in her speech, Lively praised her fellow Time100 honoree Gisèle Pelicot, a French woman was covertly drugged and raped by her husband, Dominique Pelicot, on numerous occasions.

Quoting the survivor, the “Another Simple Favor” star — dressed in a glamorous Zuhair Murad gown — said, “It’s not for us to have shame … it’s for them.”

Reps for Baldoni did not immediately return Page Six’s request for comment on Lively’s statements.

In her speech, Lively also praised her husband, Ryan Reynolds, for being “kind and good when no one is watching.” Gregory Pace/Shutterstock
Baldoni, whom Lively is suing for sexual harassment, has not issued a response to her Time100 Gala speech. WireImage

Lively’s poignant speech comes as she is seeking justice from Baldoni, 41, whom she claims made inappropriate sexual remarks when they worked together on “It Ends With Us,” including referencing his past porn addiction, and made her and multiple other women on set uncomfortable.

The Wayfarer Studios co-founder has denied the allegations and is countersuing Lively, Reynolds and their publicist, Leslie Sloane, for defamation, extortion and other claims in a $400 million lawsuit.

Lively has slammed Baldoni’s lawsuit as being retaliation for her speaking out and asked a judge to throw out his case. The court has not yet made a decision on that request. A trial date was set for March 2026.

If you or someone you know is affected by any of the issues raised in this story, call the Sexual Assault Hotline at 1-800-330-0226.

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Blake Lively Alludes to Justin Baldoni Legal Woes, Praises Her Mother in Speech

blake lively time100 04242025 924466c63120434e80ab621e8856d1ec

blake lively time100 04242025 924466c63120434e80ab621e8856d1ec

  • Blake Lively attended the TIME100 Gala with her husband, Ryan Reynolds
  • At the gala, the actress spoke for six minutes about topics such as womanhood and assault
  • “I have so much to say about the last two years of my life, but tonight is not the forum,” she said, opting to speak about “the feeling of being a woman who has a voice today”

Blake Lively alluded to her legal battle with Justin Baldoni at the TIME100 gala.

The actress, who was named one of TIME magazine’s 100 most influential people, spoke for roughly six minutes at the annual event held at Jazz at the Lincoln Center in New York City on Thursday, April 24.

During her speech, Lively, 37, said it was “surreal and deeply significant” to be an honoree “in a time where the most valuable currency seems to be anger, it feels like an act of defiance to commune and celebrate all the good that is alive in the world.”

Lively said being called “influential” was “a significant responsibility,” adding, “How we use that matters. Who and what we stand up for, and what we stay silent about, what we monetize versus what we actually live, matters.” 

“I have so much to say about the last two years of my life, but tonight is not the forum,” she said, opting to speak about “the feeling of being a woman who has a voice today.”

Lively said her life was “influenced most” by her mother, Willie Elaine McAlpin, who she said was the “survivor of the worst crime someone can commit against a woman.”

Blake Lively attends the 2025 Time100 Gala.

Cindy Ord/Getty 


“My mom never got justice from her work acquaintance who attempted to take her life when she was the mother of three young kids years before I was born,” she said.

The honoree said her mom credited a woman whom she heard speaking about a “similar circumstance” on the radio for saving her life.

“The woman painfully and graphically shared how she escaped. And because of hearing that woman speak about her experience instead of shutting down in fear and unfair shame, my mom is alive today. She was saved by a woman whose name she’ll never know,” said Lively.

Blake Lively and Ryan Reynolds attend the 2025 Time100 Gala.

Cindy Ord/Getty


She referred to womanhood as a “pact that privately we must show others how to survive, literally or spiritually.”

“We don’t let our daughters know, but one day we break their hearts by letting them in on the secret that we kept from them as they pranced around in princess dresses that they are not and will likely never be safe at work, at home, in a parking lot in a medical office, online — in any space they inhabit physically, emotionally, professionally,” she said.

Lively referred to the “superpower of female triumph” as a “basic human right,” adding, “Never underestimate a woman’s ability to endure pain.”

Blake Lively and Justin Baldoni in It Ends With Us.

Sony Pictures Entertainment


She ended her speech by thanking “every man, including my sweet husband [Ryan Reynolds], who are kind and good when no one is watching.”

“And to all the communities across the gender, age, political, geographical, and racial spectrum who fight every day just to be safe, I see you,” she said.

Lively’s “last two years” remark alludes to the ongoing legal battle she has with her It Ends With Us costar and director, Justin Baldoni. Production on the Colleen Hoover adaptation began in May 2023. It was released in August 2024.

In December 2024, Lively sued Baldoni alleging sexual harassment and a retaliatory smear campaign. Among others named in the suit were Baldoni’s production company, Wayfarer Studios.

Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

Baldoni denied the allegations and countersued Lively, Reynolds, and others such as their publicist Leslie Sloane and Sloane’s PR firm Vision PR, Inc., for $400 million, alleging civil extortion, defamation and more.

trial date set has been scheduled for March 2026.

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