Technology
Amazon CEO wants to put ads in your Alexa+ conversations
Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings call Thursday.
“People are excited about the devices that they can buy from us that has Alexa+ enabled in it. People do a lot of shopping [with Alexa+]; it’s a delightful shopping experience that will keep getting better,” said Jassy on the call with investors and Wall Street analysts. “I think over time, there will be opportunities, as people are engaging in more multi-turn conversations, to have advertising play a role to help people find discovery, and also as a lever to drive revenue.”
Amazon says it has rolled out Alexa+ to millions of customers, part of an effort to make its legacy digital assistant capable of agentic behaviors and more natural to talk to. Alexa+ is Amazon’s answer to generative AI voice assistants from OpenAI, Google, and Perplexity that have made legacy systems feel outdated. However, the business models behind generative AI products remain unclear.
Amazon has made Alexa+ free for Prime customers (who pay $14.99 a month) and added a $20-a-month subscription tier for Alexa+ on its own. Jassy suggested on Thursday that Alexa+ could eventually include subscription tiers beyond what’s available today — perhaps an ad-free tier.
Up until now, ads have only appeared in Alexa in limited ways. Users may occasionally see a visual ad on Amazon’s smart display device, the Echo Show, or hear a pre-recorded ad in between songs on one of Alexa’s smart speakers.
But Jassy’s description of an AI-generated ad that Alexa+ delivers in a multistep conversation, which could help users find new products, is uncharted territory for Amazon and the broader tech industry. Marketers have expressed interest in advertising in AI chatbots, and specifically Alexa+, but exactly how remains unclear.
Amazon’s competitors in the AI space seem to think advertising is a promising business model for generative AI, too. Google is exploring how to infuse ads into its AI-powered search experience, AI mode. OpenAI CEO Sam Altman said he’s open to a “tasteful” form of advertising in ChatGPT.
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Amazon is spending a fortune to catch up in the AI race. In the second quarter of 2025, Amazon’s capital expenditures rose to $31.4 billion, up 90% from the same period last year. A large part of that increased spending is to develop Amazon’s in-house AI chips and build out data centers to support AI models. While the revenue of Amazon’s cloud business, AWS, grew 18% in the second quarter, the company likely needs to generate new business to pay for these investments.
Jassy is betting that users will talk to Alexa+ more than Alexa, which could drive more advertising and more shopping on Amazon.com. However, early reviews of Alexa+ have been mixed. Amazon has reportedly struggled to ship some of Alexa+’s more complicated features, and the rollout has been slower than many expected.
There’s a lot to figure out before Amazon puts ads in Alexa+. Like most AI models, Alexa+ is not immune to hallucinations. Before advertisers agree to make Alexa+ a spokesperson for their products, Amazon may have to come up with some ways to ensure that its AI will not offer false advertising for a product.
Jassy seems enthusiastic about making advertising a larger part of Amazon business. Amazon’s advertising revenue went up 22% in the second quarter, compared to the same period last year.
Delivering ads in AI chatbot conversations may also raise privacy concerns. People tend to talk more with AI chatbots compared to deterministic assistants, like the traditional Alexa and Siri products. As a result, generative AI chatbots tend to collect more information on users. Some users might be unsettled by having that information sold to advertisers and having ads appear in their natural language conversations with AI.
Technology
Pintarnya raises $16.7M to power jobs and financial services in Indonesia
Pintarnya, an Indonesian employment platform that goes beyond job matching by offering financial services along with full-time and side-gig opportunities, said it has raised a $16.7 million Series A round.
The funding was led by Square Peg with participation from existing investors Vertex Venture Southeast Asia & India and East Ventures.
Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan founded Pintarnya in 2022 to tackle two of the biggest challenges Indonesians face daily: earning enough and borrowing responsibly.
“Traditionally, mass workers in Indonesia find jobs offline through job fairs or word of mouth, with employers buried in paper applications and candidates rarely hearing back. For borrowing, their options are often limited to family/friend or predatory lenders with harsh collection practices,” Henry Hendrawan, co-founder of Pintarnya, told TechCrunch. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”
Around 59% of Indonesia’s 150 million workforce is employed in the informal sector, highlighting the difficulties these workers encounter in accessing formal financial services because they lack verifiable income and official employment documentation.
Pintarnya tackles this challenge by partnering with asset-backed lenders to offer secured loans, using collateral such as gold, electronics, or vehicles, Hendrawan added.
Since its seed funding in 2022, the platform currently serves over 10 million job seeker users and 40,000 employers nationwide. Its revenue has increased almost fivefold year-over-year and expects to reach break-even by the end of the year, Hendrawn noted. Pintarnya primarily serves users aged 21 to 40, most of whom have a high school education or a diploma below university level. The startup aims to focus on this underserved segment, given the large population of blue-collar and informal workers in Indonesia.
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“Through the journey of building employment services, we discovered that our users needed more than just jobs — they needed access to financial services that traditional banks couldn’t provide,” said Hendrawan. “We digitize job matching with AI to make hiring faster and we provide workers with safer, healthier lending options — designed around what they can reasonably afford, rather than pushing them deeper into debt.”

While Indonesia already has job platforms like JobStreet, Kalibrr, and Glints, these primarily cater to white-collar roles, which represent only a small portion of the workforce, according to Hendrawan. Pintarnya’s platform is designed specifically for blue-collar workers, offering tailored experiences such as quick-apply options for walk-in interviews, affordable e-learning on relevant skills, in-app opportunities for supplemental income, and seamless connections to financial services like loans.
The same trend is evident in Indonesia’s fintech sector, which similarly caters to white-collar or upper-middle-class consumers. Conventional credit scoring models for loans, which rely on steady monthly income and bank account activity, often leave blue-collar workers overlooked by existing fintech providers, Hendrawan explained.
When asked about which fintech services are most in demand, Hendrawan mentioned, “Given their employment status, lending is the most in-demand financial service for Pintarnya’s users today. We are planning to ‘graduate’ them to micro-savings and investments down the road through innovative products with our partners.”
The new funding will enable Pintarnya to strengthen its platform technology and broaden its financial service offerings through strategic partnerships. With most Indonesian workers employed in blue-collar and informal sectors, the co-founders see substantial growth opportunities in the local market. Leveraging their extensive experience in managing businesses across Southeast Asia, they are also open to exploring regional expansion when the timing is right.
“Our vision is for Pintarnya to be the everyday companion that empowers Indonesians to not only make ends meet today, but also plan, grow, and upgrade their lives tomorrow … In five years, we see Pintarnya as the go-to super app for Indonesia’s workers, not just for earning income, but as a trusted partner throughout their life journey,” Hendrawan said. “We want to be the first stop when someone is looking for work, a place that helps them upgrade their skills, and a reliable guide as they make financial decisions.”
Technology
OpenAI warns against SPVs and other ‘unauthorized’ investments
In a new blog post, OpenAI warns against “unauthorized opportunities to gain exposure to OpenAI through a variety of means,” including special purpose vehicles, known as SPVs.
“We urge you to be careful if you are contacted by a firm that purports to have access to OpenAI, including through the sale of an SPV interest with exposure to OpenAI equity,” the company writes. The blog post acknowledges that “not every offer of OpenAI equity […] is problematic” but says firms may be “attempting to circumvent our transfer restrictions.”
“If so, the sale will not be recognized and carry no economic value to you,” OpenAI says.
Investors have increasingly used SPVs (which pool money for one-off investments) as a way to buy into hot AI startups, prompting other VCs to criticize them as a vehicle for “tourist chumps.”
Business Insider reports that OpenAI isn’t the only major AI company looking to crack down on SPVs, with Anthropic reportedly telling Menlo Ventures it must use its own capital, not an SPV, to invest in an upcoming round.
Technology
Meta partners with Midjourney on AI image and video models
Meta is partnering with Midjourney to license the startup’s AI image and video generation technology, Meta Chief AI Officer Alexandr Wang announced Friday in a post on Threads. Wang says Meta’s research teams will collaborate with Midjourney to bring its technology into future AI models and products.
“To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach,” Wang said. “This means world-class talent, ambitious compute roadmap, and working with the best players across the industry.”
The Midjourney partnership could help Meta develop products that compete with industry-leading AI image and video models, such as OpenAI’s Sora, Black Forest Lab’s Flux, and Google’s Veo. Last year, Meta rolled out its own AI image generation tool, Imagine, into several of its products, including Facebook, Instagram, and Messenger. Meta also has an AI video generation tool, Movie Gen, that allows users to create videos from prompts.
The licensing agreement with Midjourney marks Meta’s latest deal to get ahead in the AI race. Earlier this year, CEO Mark Zuckerberg went on a hiring spree for AI talent, offering some researchers compensation packages worth upwards of $100 million. The social media giant also invested $14 billion in Scale AI, and acquired the AI voice startup Play AI.
Meta has held talks with several other leading AI labs about other acquisitions, and Zuckerberg even spoke with Elon Musk about joining his $97 billion takeover bid of OpenAI (Meta ultimately did not join the offer, and OpenAI denied Musk’s bid).
While the terms of Meta’s deal with Midjourney remain unknown, the startup’s CEO, David Holz, said in a post on X that his company remains independent with no investors; Midjourney is one of the few leading AI model developers that has never taken on outside funding. At one point, Meta talked with Midjourney about acquiring the startup, according to Upstarts Media.
Midjourney was founded in 2022 and quickly became a leader in the AI image generation space for its realistic, unique style. By 2023, the startup was reportedly on pace to generate $200 million in revenue. The startup sells subscriptions starting at $10 per month. It offers pricier tiers, which offer more AI image generations, that cost as much as $120 per month. In June, the startup released its first AI video model, V1.
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Meta’s partnership with Midjourney comes just two months after the startup was sued by Disney and Universal, alleging that it trained AI image models on copyrighted works. Several AI model developers — including Meta — face similar allegations from copyright holders, however, recent court cases pertaining to AI training data have sided with tech companies.
Got a sensitive tip or confidential documents? We’re reporting on the inner workings of the AI industry — from the companies shaping its future to the people impacted by their decisions. Reach out to Rebecca Bellan at [email protected] and Maxwell Zeff at [email protected]. For secure communication, you can contact us via Signal at @rebeccabellan.491 and @mzeff.88.
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