Technology
Agentic AI startup AMT aims to be ‘Google Adwords for influencers,’ raises seed round

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with them. On the other side, marketing agencies that employ hosts of people to book and track brand campaigns are limited by how many influencers they can engage at any one time.
Put simply, the creator marketing ecosystem is being held back in many ways by the old-world ad/marketing agency model. Wouldn’t it be easier if an AI chatbot could do all the heavy lifting, interacting naturally with an influencer via a platform that’s able to scale across hundreds of ad campaigns?
That’s the idea behind the company Agentic Marketing Technologies (AMT), which has raised $3.5 million in a seed funding round led by San Francisco-based VC NFX.
AMT works by getting its AI agent, dubbed Lyra, to talk to influencers using natural language, helping with tasks like booking campaigns, tracking results, making payments, and answering queries. The company claims Lyra can also autonomously find influencers that match a campaign’s goals.
Tom Hollands, co-founder and CEO of AMT, told TechCrunch he became familiar with the challenge after managing influencer marketing budgets himself. Co-founder Christian Johnston (CTO) previously built adtech data infrastructure.
“The problem in the market today is that the way that you scale influencer marketing is you hire 22-year-olds who are working 20 hours a day, and you load them up with as many partnerships as possible until they break,” Hollands said. “They can’t remember the names of the influencers that they message, and they spend all their time manually following up,” said Hollands.
AMT employs a combination of AI models, including OpenAI’s for general use, Google’s Gemini for multimodal (i.e. analyzing creators’ videos), and Hume AI’s for “tone.” Hollands added, “We use the best model for each task, independent of the provider.”
Hollands argues that because AI can actually “watch” and “understand” influencer content to a degree, it can deliver a much more personalized experience.
“[AI] can actually understand the tone of voice of each influencer,” Hollands said. “It means it’s possible to communicate with one influencer across multiple brands the way [a] partnerships manager would because it has a relationship history of all of these different conversations.”
Launched three months ago, AMT, which is relocating from London to San Francisco, says it has already attracted customers such as Le Petit Luetier, Neoplants, and Wild.
The influencer market is projected to be worth $266.92 billion this year, and traditional influencer marketing SaaS platforms like GRIN and Upfluence, as well as marketplaces like ShopMy and Agentio, require human involvement to run campaigns. These typically charge by seat. AMT’s AI-driven approach, obviously, has drastically different economics, given that far fewer humans are involved.
AMT says it usually takes nine hours of manual work to secure a single influencer partnership, but just five minutes with its platform.
In a statement, Pete Flint, general partner at NFX, added: “AI is fundamentally reshaping industries, and marketing is no exception. AMT’s approach is unique in that it isn’t just building tools, it’s replacing human work with AI, making it an inevitable part of the marketing stack for brands worldwide.”

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Technology
Your politeness could be costly for OpenAI

“I wonder how much money OpenAI has lost in electricity costs from people saying ‘please’ and ‘thank you’ to their models.”
It was a seemingly random question posed by a user on X (formerly Twitter), but OpenAI CEO Sam Altman jumped in to reply that typing those words has added up to “tens of millions of dollars well spent — you never know.”
Judging from Altman’s tongue-in-cheek tone, it’s probably safe to assume he didn’t do a precise calculation. But his response prompted Futurism to speculate about whether it’s actually a waste of time and electricity to be polite to ChatGPT and other generative AI chatbots.
Apparently, being polite to AI isn’t just an unnecessary habit, misplaced anthropomorphism, or fear of our future computer overlords. instead, Kurt Beavers, a director on the design team for Microsoft Copilot, said that “using polite language sets a tone for the response,” and that when an AI model “clocks politeness, it’s more likely to be polite back.”
That said, profanity has its uses, too.

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Technology
Congress has questions about 23andMe bankruptcy

3The leaders of the House Committee on Energy and Commerce said they are investigating how 23andMe’s bankruptcy might affect customers’ data.
Representatives Brett Guthrie, Gus Bilirakis, and Gary Palmer (all Republicans) sent a letter Thursday to the genetic testing company’s interim CEO Joe Selsavage asking a number of questions about how 23andMe will handle customer data if the company is sold.
The letter also says that some customers have reported problems deleting their data from the 23andMe website, and it notes that direct-to-consumer companies like 23andMe are generally not covered by the protections of the Health Insurance Portability and Accountability Act (HIPAA).
“Given the lack of HIPAA protections, the patchwork of state laws covering genetic privacy, and the uncertainty surrounding what happens to customer information should a sale of a company or customer data and information transpire, we are concerned that this trove of sensitive information is at risk of being comprised,” the representatives write.
23andMe, which settled a data breach lawsuit for $30 million last year, filed for chapter 11 bankruptcy in March, with co-founder and CEO Anne Wojciki saying she was resigning to become a private bidder for the company.

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Technology
A new kids’ show will come with a crypto wallet when it debuts this fall

A new animated kids’ series expected to premiere this year won’t be headed for a TV network. Or a streaming service. Instead, the founders of production studio We Ghosted Media plan to launch on a decentralized web platform that uses blockchain technology.
And yes, a crypto wallet will be involved.
We Ghosted Media — founded by Chris Jammal, an assistant director for “Bob’s Burgers,” and Jaclynn Demas, producer of hit children’s show “Peg + Cat” — is a TV production studio abandoning traditional show release methods in favor of a decentralized approach, commonly referred to as web3.
The studio announced Friday it was teaming up with Lamina1 to launch the new animated kids’ series entitled “Owen Nowhere.”
Lamina1 was founded by “Snow Crash” author Neal Stephenson and launched in 2022 as a Layer 1 blockchain platform designed to give creators an environment to protect, control, and monetize their intellectual property. Lamina1’s overarching mission, however, is to build an open metaverse. Stephenson’s vision of the metaverse — a concept he coined in his 1992 acclaimed novel — consists of a virtual world where users get their own lifelike 3D avatar.
Blockchain technology and the metaverse are buzzwords in the tech world and they have been slow to achieve mass adoption. Introducing a kids’ show in this space is particularly bold, considering the production studio will have to figure out how kids will navigate a platform that requires a crypto wallet.
But Jammal and Demas are banking on the freedom of a decentralized platform, which allows the audience to interact and even participate, as a selling point that will win over users.

The new show centers around Owen B. Gloom, a preteen aspiring content creator on a family road trip, documenting their visits to unusual tourist attractions. The family’s dynamic is funny, sweet, and slightly dysfunctional, featuring Owen’s adoptive vampire parents, a magical transforming vehicle, a pet cat, and a fish in a stroller.
But as Jammal and Demas told TechCrunch, this is more than a show. It’s really about their mission to set a “new standard for the future of children’s entertainment in the decentralized era.”
The project will be developed and viewable on Lamina1’s yet-to-be-launched Spaces, an offering that enables creators to create their own virtual worlds. In these worlds, creators can build interactive experiences, digital items, and content in various formats, including 2D, 3D, augmented reality (AR), and virtual reality (VR).
Jammal and Demas envision “Owen Nowhere” as an immersive experience that allows fans to engage with the world and contribute their ideas for the series.
The virtual space will also include exclusive behind-the-scenes content, collectible digital assets, and online community-driven experiences like voting. The studio believes that the most attractive feature is the opportunity for viewers to make key decisions for the story, such as suggesting destinations for the family’s adventures.
“We were thinking [fans could] vote for where the Glooms can travel next. Do you want them to come to your hometown? Maybe they want to buy that souvenir that Owen picked up at the Grand Canyon [as] their own digital asset. Maybe they want to change his outfit. There are so many possibilities of how this can go,” Jammal said.

While it’s clear that this show has all the ingredients to resonate with viewers and hold their attention, there will be challenges, including convincing parents to manage a crypto wallet for their child.
Parents may worry that introducing kids to this ecosystem, even indirectly, could expose them to financial manipulation or loss, even if the parents are the ones in control of the wallet.
However, some parents are more open to the idea, with some sending their five-year-olds to crypto summer camps. In 2022, Zigazoo introduced NFTs for several IPs, including CoComelon.
“It’s a big topic of discussion. It’s like, ‘What permissions do we need in place around it?’” Lamina1 CEO Rebecca Barkin said, adding, “I won’t tell you that we have the perfect answer right now…we’re going to learn real fast as this develops, what protections need to be put in place.”
Owen Nowhere’s digital assets are positioned as a way for fans to be involved in the show and enable them to contribute financially to the show’s production by owning digital collectibles — including artwork, characters, and outfits — fostering a community of supporters who are invested in its success.
“That token can be used as a loyalty token, it doesn’t have to be about cash and trading and the traditional crypto stuff. It’s about token-gated access and rewarding those who are sharing things, who are making really creative contributions to the community,” Barkin explained.
While the new series is primarily aimed at kids and preteens, it’s also designed to appeal to adults. This is similar to how “Bob’s Burgers” attracts many adult fans through its hilarious storylines about parenting.
“We’re not going after that super young demographic,” said Barkin.
Nonetheless, they may need to approach this with transparency and possibly even parental controls to appeal to their entire audience.
Lamina1’s Spaces product is slated to launch in the fall. Another virtual world launching on Spaces is “Artefact,” a project by visual effects company Wētā, known for its work on the “Lord of the Rings” film trilogy.
Lamina1 has raised $9 million to date from notable investors and angels, such as LinkedIn co-founder Reid Hoffman and Bloq co-founder Matthew Roszak.

A blog which focuses on business, Networth, Technology, Entrepreneurship, Self Improvement, Celebrities, Top Lists, Travelling, Health, and lifestyle. A source that provides you with each and every top piece of information about the world. We cover various different topics.
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